In this role, your mission will be twofold: transforming structured briefs into high-quality, engaging blog posts, and refreshing our existing content archive to align with modern SEO practices and our updated brand voice. • Write clear, deeply researched, and engaging B2B blog posts based on provided content briefs, target keywords, and detailed outlines. • Translate complex software development concepts into accessible, value-driven content for business decision-makers (CTOs, Product Owners, VPs of Engineering). • Adhere strictly to the agency’s tone of voice, style guide, and formatting preferences. • Optimize historical blog posts to improve search engine rankings, readability, and conversion rates. • Integrate updated primary and secondary keywords naturally into existing text, headings, meta tags, and alt text. • Identify and fix outdated information and poor formatting. • Enhance content structure (key takeaways, executive summaries, etc.) to improve user experience and dwell time.

• Active participation in the event • Engaging in various testing tasks • Providing insightful feedback • Collaborating with the team

• Lead 5- 6 brands in SEO strategy across multiple fashion, beauty, luxury, and hospitality clients • Conduct and oversee technical SEO audits, optimisation plans, and keyword strategies • Develop AI-informed content strategies and SEO briefs aligned with brand tone and cultural trends • Monitor and improve organic search performance across all client accounts • Manage and mentor a small remote team of SEO specialists and freelancers • Collaborate with developers, UX teams, and content creators to implement SEO best practices • Produce clear, insightful client reporting and communicate opportunities for growth • Stay at the forefront of SEO innovation, including AI search, Google SGE, semantic SEO, and algorithm changes • Act as a trusted point of contact for clients on SEO strategy and performance matters • Maintain high standards of workflow management, communication, and project ownership in a remote environment

Role Description We’re looking for a highly capable SEO Lead to drive strategy and execution across a portfolio of premium clients. This role is ideal for someone who combines strong technical SEO expertise with excellent communication skills, commercial thinking, and a refined understanding of premium brand expectations. - Lead 5-6 brands in SEO strategy across multiple fashion, beauty, luxury, and hospitality clients - Conduct and oversee technical SEO audits, optimisation plans, and keyword strategies - Develop AI-informed content strategies and SEO briefs aligned with brand tone and cultural trends - Monitor and improve organic search performance across all client accounts - Manage and mentor a small remote team of SEO specialists and freelancers - Collaborate with developers, UX teams, and content creators to implement SEO best practices - Produce clear, insightful client reporting and communicate opportunities for growth - Stay at the forefront of SEO innovation, including AI search, Google SGE, semantic SEO, and algorithm changes - Act as a trusted point of contact for clients on SEO strategy and performance matters - Maintain high standards of workflow management, communication, and project ownership in a remote environment Qualifications - 5+ years of SEO experience, ideally within an agency or multi-brand environment - At least 2 years in a leadership or client-facing role - Strong technical SEO capability and deep understanding of modern search best practices - Proven experience managing SEO strategy for premium, lifestyle, retail, or eCommerce brands - Hands-on experience with tools such as: - GA4 - Google Search Console - Ahrefs / SEMrush - Screaming Frog - SurferSEO - ChatGPT and AI SEO tools - Strong understanding of content optimisation and semantic search strategies - Excellent written and verbal English communication skills - Strong commercial awareness and ability to connect SEO activity to business outcomes - High attention to detail, organisation, and independent time management - Comfortable working remotely with Australian clients and teams Bonus Points - Experience with Shopify or headless CMS platforms - International SEO experience - Editorial, publishing, or branded content background - Experience working with fashion, beauty, hospitality, or luxury brands - Familiarity with AI search optimisation and emerging SEO technologies - Experience mentoring or leading remote teams Benefits - Work with some of Australia’s most exciting premium brands - Help shape a modern SEO agency built around creativity, AI, and cultural insight - Flexible remote-first working environment - Strong creative collaboration through the team - Fast-moving clients, ambitious growth plans, and genuine career progression opportunities - Opportunity to influence the future direction of search and AI-driven marketing Work Arrangement & Expectations This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)