Role Description The Product Marketing Manager is responsible for product content, creative direction, customer reviews, live events, and kenmore.com content integrity across the Kenmore and DieHard portfolio. The role writes product feature copy and messaging, directs photography and Computer-Generated Imagery (CGI)/video production, and coordinates with internal product managers, licensees, and Original Equipment Manufacturer (OEM) partners to source product images, specifications, and launch materials. Qualifications - Bachelor's degree in Marketing, Communications, Journalism, Business, or related field - 5+ years of product content, copywriting, brand content, or digital merchandising experience in consumer durables, appliances, consumer electronics, or related categories - Strong product copywriting skills, ability to translate feature specifications into compelling, benefit-driven consumer-facing copy - Proven experience directing photography, Computer-Generated Imagery (CGI), and video production for product content at scale - Experience coordinating with Original Equipment Manufacturer (OEM) partners, licensees, or external vendors to source product images, specifications, and launch materials - Experience planning and executing live events or trade shows with a product or content focus - Working knowledge of customer review platforms (Amazon, retail.com) and review response/moderation best practices - Hands-on experience with content management systems, Google Analytics 4 (GA4), Tableau, and product detail page (PDP) optimization - Strong project management and organizational skills; ability to manage concurrent content production across multiple categories - Excellent written and verbal communication skills; comfortable presenting to product, marketing, licensee, and partner audiences Requirements - Bachelor's Degree - 5-10 years of related experience - Up to 25% travel - 18 years of age or older Preferred Skills - Bachelor of Business Administration (BBA) - Experience in major appliances (laundry, refrigeration, cooking, dish), automotive batteries, tools, or home improvement - Familiarity with Computer-Generated Imagery (CGI), 3D rendering, or motion production workflows - Experience working within a licensee-driven or matrix brand model - Familiarity with agile, sprint-based, or stage-gate product development processes - Experience with major industry trade shows such as Consumer Electronics Show (CES), Kitchen & Bath Industry Show (KBIS), International Builders Show, or Specialty Equipment Market Association (SEMA) - Passion for consumer durables, digital retail innovation, and the intersection of brand and commerce Company Description

• Develop and own the Instagram content strategy aligned with brand values and subscription growth goals • Build and manage a detailed content calendar that keeps the brand posting consistently and on-brand • Identify content gaps and opportunities, and proactively bring ideas to the table • Create engaging short-form video and static content — authentic, human, and never AI-looking • Write captions that connect with moms and parents without sounding salesy • Select cover images, manage thumbnails, and ensure every post looks intentional and polished • Actively find and reach out to influencers and UGC creators in the parenting and lifestyle space • Build a content library and flywheel so fresh, authentic material is always available to publish • Coordinate approvals, repurposing rights, and cross-channel use of creator content • Monitor Instagram analytics and adjust strategy based on engagement and growth trends • Report on what is working and evolve the approach with each content cycle

• Write and polish compelling, typo-free, and action-oriented product copy that effectively drives user engagement and conversions • Meticulously review in-app assets, guides, and layouts to spot formatting errors, clunky user instructions, or missing visual elements before they reach the user • Act as the operational bridge when issues arise; proactively investigate user friction points flagged by any member of the team and translate them into structured, clear briefs • Confidently manage your own daily workflow and prioritize competing tasks • Dive into technical workflows and internal systems without hesitation to ensure all content is flawlessly implemented on the client side • Stay energized and focused through necessary routine work, such as updating extensive batches of scripts in CMS to perfectly align them with the app's brand voice.

• We are seeking a Subject Matter Expert (SME) with deep experience in Agentic Coding. • The SME will own the framework and content of the course — designing and creating learning outcomes, modules, case studies, exercises, assessments, handouts. • This person must be strategic, hands-on, and accountable for real impact to ensure the course content is created for a next-generation professional course that equips learners to develop and implement Agentic Coding in the context of Data Modeling and Software Development. • The SME will be creating course content that goes well beyond tool usage or theory.