Role Description The Digital Media Strategist position will lead digital media strategy, planning, and execution for the Riboli Family Wine brand portfolio across various paid media channels such as Google Search, YouTube, Display, OTT, CTV, Streaming Radio, Email, etc. This role will work to determine the optimal media mix to best resonate with our audiences and support the goals of the various brand teams. Closely partners with Senior Digital Media Manager to ensure digital campaigns are successfully executed from planning to execution, with an emphasis on recapping and understanding the results. This role requires expertise in all aspects of media campaigns from ideation to media selection along with negotiation, execution, optimization, and reporting. The ideal candidate has strong attention to detail, is highly analytical, and likes to have input into the creative process. This role is highly collaborative, welcoming ideas for process improvements and campaign optimization. This role must be able to communicate effectively and collaborate across multiple departments. Essential Duties & Responsibilities - Lead digital media planning, execution, and optimization across paid media channels. - Manage relationships with digital media vendors and partners; evaluate new technologies and opportunities to improve performance and efficiency. - Leverage digital media to support in-store and online retail programs, enhancing the consumer experience and delivering omnichannel value to key customers and sales team. - Collaborate with Brand, Sales, and Trade Teams to assist in formulating comprehensive digital media strategies supporting national and regional sales initiatives. - Work closely with brand team to ensure all digital messaging is within brand guidelines. - Identify and track key performance indicators (KPIs) such as sales growth and velocity, click-through rates, form submissions, purchase intent, and impressions. - Strategize campaigns to guide consumers through the lower marketing funnel, ultimately driving them to the point-of-purchase. - Draft and manage Requests for Proposals (RFPs), negotiating contracts with various media partners across the digital media landscape. - Monitor and manage budget allocations and expenditures. - Manage Salesforce Marketing Cloud CRM, including audience segmentation and data integration to support personalized customer engagement and retention strategies for email and SMS. - Collaborate with the design team to develop engaging creative assets and ensure on-time delivery for campaign execution. - Contribute to light creative copywriting for digital advertising campaigns. - Maintain calendars and schedules for active and upcoming seasonal campaigns, proactively forecasting asset needs and information (zip code lists for geotargeting, as an example). - Develop pre-campaign reports for cross-functional sharing and post-campaign reports to evaluate ROI and effectiveness. - Create and execute A/B tests for creative, audiences, and other metrics in an effort to continuously improve our reach and optimize campaigns to maximize results. - Support administrative tasks, including data entry and invoice coding, as required. Qualifications - Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred. - 4+ years of proven experience leading digital media strategy, with strong expertise in media planning and buying. - Strategic thinker with a strong analytical mindset and attention to detail. - Excellent project management and cross-functional collaboration skills. - Strong communication and vendor management abilities. - Ability to balance creative vision with performance-driven decision-making. - Comfortable operating in a fast-paced, evolving marketing environment. Pay Range $70,000 — $80,000 USD Equal Opportunity Statement At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

Role Description As a Senior Product Marketing Manager for Rocket Pro, you are the connective tissue between Product, Business, and Integrated Marketing Communications—translating complex technology capabilities into compelling narratives that drive broker adoption and market differentiation. You will partner directly with VPs, senior executives, and directors to build and execute a disciplined, product-led go-to-market strategy from the ground up. - Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation. - Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility. - Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels. - Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging. - Activate key partnerships by leading go-to-market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence. - Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization. - Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative. Qualifications - 7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategy. - Bachelor's degree in marketing, business, or related field (or equivalent competency). - Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy development. - Proven ability to translate complex technical solutions into compelling market narratives that resonate with target audiences. - Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives. Requirements - Experience in financial services, fintech, or B2B SaaS environments. - Track record of launching and scaling product-led go-to-market programs from conception to market impact. - Expertise in market research, competitive intelligence, and positioning frameworks. - Experience managing cross-functional partnerships and influencing without direct authority. - Knowledge of broker and partner ecosystems and channel marketing strategies. Benefits - Health and well-being support for you and your family. - Comprehensive perks and health benefits for eligible team members. - Peace of mind through various support options. Company Description Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

• Team direction & accountability: Align team priorities with company direction and assign clear ownership across projects and processes. • Define goals, KPIs, and accountability standards for both the team and individuals. • Prioritize initiatives based on business needs and team capacity. • Maintain full visibility over workload, priorities, and team performance across content, social, design, and CMS. • Identify bottlenecks and operational gaps and squash them before they slow the team down. • Lead performance management through regular feedback, PMP calls, and evaluations. • Coach, develop, and grow team members, and recognize performance issues early. • Handle hiring, onboarding, restructuring, and offboarding when needed. • Represent the Content department in cross-team planning and decision-making. • Ensure alignment across departments on priorities, workflows, and business objectives. • Monitor performance, escalate risks, and make informed decisions on structure and resource allocation. • Use data, insights, and team feedback to continuously improve how the department operates.

Digital Content Manager (m/f/d) Frankfurt am Main, Germany About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. We are seeking a Digital Content Manager to join our German team. The successful candidate will take ownership of digital content across our DACH websites, Shark and Ninja, supporting day-to-day merchandising and content updates. You will ensure all site content is accurate, engaging, and aligned with both business objectives and trading goals, while driving continuous improvements to the customer journey through targeted UX enhancements. This role requires a data-driven mindset, using insights from platforms such as ContentSquare to guide decision-making, with SEO best practice embedded into all activity. You will collaborate closely with German and global teams to ensure our websites are optimised, compliant, and delivering outstanding consumer experiences. What will you do: - Develop and maintain a digital content strategy, using a data-led approach aligned with business and trading priorities. - Manage content across Salesforce Commerce Cloud, ensuring accuracy, consistency, and accessibility. - Deliver a clear digital content calendar and provide regular updates to wider teams. - Conduct regular content audits, proofreading, and editing to maintain accuracy, clarity, and compliance with accessibility standards. - Lead the creation, upload, and merchandising of content to support product launches, and trading campaigns. - Ensure websites are enhanced with current and custom-built functionality, working with HTML and localising global content. - Identify, scope, and thoroughly test new developments prior to release. - Work closely with the SEO team to curate optimised landing pages that improve visibility and enhance user journeys. - Use tools such as QR codes, waiting room/online queuing, and merchandising enhancements to improve engagement, measuring effectiveness with ContentSquare. - Oversee day-to-day site maintenance, including legislation updates, campaign rollouts, and enablement activities. - Collaborating cross-functionally and with the broader DTC team, including CRM, Affiliates, and Paid Marketing, to improve on-site consumer journeys. - Use ContentSquare, Salesforce analytics, and GA4 as reporting tools to monitor content and site performance. - Oversee and manage product data flow across systems (e.g. Salsify, Cloudinary, PARF, Salesforce), with a strong understanding of integrations and platforms. - Provide actionable insights and recommendations to increase engagement, improve conversion, and optimise the consumer journey. - Work closely with trading teams to meet commercial goals, ensuring clear communication during peak trading periods. - Partner with marketing, product development and, UX teams to align and optimise content across platforms. - Share best practice guides and quality control processes across regions to ensure consistency and minimise risk, particularly during and after platform migrations. What will you have: - Fluent in German and English - Proven experience managing digital content within CMS platforms - Highly organised, with the ability to manage multiple projects and meet deadlines in a fast-paced environment. - Excellent communication, stakeholder management, proofreading, and attention to detail. #LI-Hybrid Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.