• Demand Generation: Build and manage repeatable demand generation systems that ensure a steady stream of interest from our ICP. • Strategize and execute multi-channel campaigns, including events (like webinars and conferences), to ensure high visibility within target regions and topics. • Scoring Optimization: Own the definition and delivery of Sales Qualified Leads (SQLs). Develop and maintain a clean, accessible lead scoring system within HubSpot and Salesforce to ensure contacts are routed to the right campaigns and sales reps at the optimal time. • Automated Nurture: Transform our existing database into a revenue engine. Design, build, and optimize automated, highly segmented nurture sequences that provide continuous value. • Expansion & LTV Maximization: Partner with Customer Success and Sales to identify expansion opportunities within our current partner base. • Tech Stack: Leverage HubSpot, Salesforce, and Gong to execute and analyze outreach. Use Gong to analyze prospect sentiment and market objections, using those insights to refine messaging in real-time. • Data-Driven Iteration: Regularly analyze outreach data and funnel metrics to diagnose inefficiencies. You will be expected to propose and execute course corrections based on what the data shows is (or isn't) working, moving from hypothesis to execution with speed.

• Execute and oversee property-level marketing updates across websites, listings, promotions, and digital advertising platforms. • Manage onboarding and offboarding marketing services for new acquisitions, transitions, and dispositions to ensure timely and accurate go-live and removal. • Assist regional marketers with regular audits of property digital presence to ensure accuracy, compliance with brand standards, and alignment with portfolio goals by owning the MAC audit process. • Own and continuously improve standard operating procedures (SOPs) related to property lifecycle marketing activities in partnership with, and with final governance approval and rollout from, Marketing Operations. • Identify inefficiencies, recurring issues, or gaps in execution and recommend scalable process improvements to be evaluated and prioritized through a PLM framework to avoid local solutioning. • Partner with leadership to help define success metrics (e.g., turnaround time, audit accuracy, satisfaction scores) and track performance against them. • Champion standardization efforts across regions to ensure consistent execution while allowing for portfolio-specific needs. • Champion and implement nationally-approved system and process improvements, rules, and upstream fixes. • Serve as a subject-matter resource for property teams on lifecycle-related marketing processes. • Act as a centralized intake point for lifecycle marketing requests, helping triage, prioritize, and route work efficiently. • Collaborate with internal marketing, technology, and vendor partners to ensure updates are implemented accurately and on time.

Role Description This Shopper Marketing Manager drives brand growth at the point of purchase by developing and executing retailer-specific marketing programs that convert shoppers into buyers. This role bridges brand strategy and retail execution, integrating brand marketing, eCommerce, and omnichannel activation to win at the shelf — both in-store and online. This role partners closely with Sales, Brand Marketing, and Category Management to deliver compelling, insight-driven programs while owning key retailer relationships and leading cross-functional initiatives. Primary Responsibilities - Strategy & Planning - Lead annual shopper marketing planning, translating strategic context into clear priorities aligned to brand and customer business goals. - Apply shopper insights, category data, and retailer intelligence to shape strategies that influence the path to purchase. - Anticipate operational needs, adjust plans accordingly, and escalate risks appropriately to ensure programs stay on track and on budget. - Program Development & Execution - Develop and execute integrated in-store and omnichannel programs spanning displays, digital coupons, circulars, and retailer media networks. - Lead development and execution of POS materials, promotional toolkits, and merchandising solutions from creative brief through in-store delivery, managing retailer deadlines, compliance requirements, and cross-functional handoffs to ensure flawless activation. - Lead sampling programs, seasonal promotions, and experiential events in close partnership with sales and field teams, driving incremental trial and awareness. - Build compelling retailer presentations and sell-in materials that tell a clear, data-driven story and secure retailer support for programs and placements. - Ensure brand consistency and messaging integrity across all shopper touchpoints. - Retail Media - Own retail media strategy and execution across key platforms (Amazon DSP, Walmart Connect, Kroger Precision Marketing, Target Roundel, and others), partnering with sales and retail media networks to maximize visibility and ROI. - Develop and manage sponsored product, display, and video campaigns in alignment with promotional calendars and brand priorities. - Continuously evaluate retail media performance, optimizing campaign tactics and budget allocation based on traffic, ROAS, and conversion data. - eCommerce Merchandising - Own and continuously optimize product detail page (PDP) content strategy across major retailer platforms (Amazon, Walmart.com, Target.com, Instacart, and others). - Drive digital shelf optimization for SEO, discoverability, and conversion — including titles, bullets, imagery, and enhanced/A+ content — while establishing best practices and standards across the portfolio. - Lead regular audits of retailer sites to identify content gaps, errors, and competitive opportunities, prioritizing and actioning findings with urgency. - Manage relationships with internal teams and external eCommerce agencies to ensure accurate, compelling, and consistently up-to-date product content at scale. - Cross-Functional Collaboration & Influence - Serve as the primary liaison between Sales, Brand Marketing, Category Management, Finance, and agency partners — influencing peers through clear communication and collaboration. - Present program proposals and post-event recaps to retail buyers and senior leadership. - Reinforce a results-oriented team culture and represent team needs within the broader organization. - Budget, Performance & Problem Solving - Manage the shopper marketing budget, ensuring spend is tied to measurable outcomes. - Track ROI using retailer data, loyalty metrics, and syndicated tools (IRI/SPINS, 84.51°); apply a test-and-learn approach to continuously improve results. - Own shopper marketing and eCommerce performance reporting, including traffic, conversion, search rank, and retail media ROAS, with a focus on surfacing actionable insights for leadership. - Identify operational issues early, propose practical solutions, and use data to drive business impact. Qualifications - Proficiency with eCommerce and digital shelf platforms (e.g. Amazon Seller/Vendor Central, retailer portals). - Hands-on experience with retail media platforms (e.g. Walmart Connect, Roundel, Kroger Precision Marketing). - Working knowledge of shopper and consumer insights tools such as IRI, SPINS, and/or 84.51°. - Strong command of SEO best practices and PDP optimization. - Advanced proficiency in Microsoft Excel and PowerPoint, with experience in analytics and reporting tools. - Demonstrated ability to manage complex, multi-stakeholder projects and competing priorities simultaneously. Requirements - Bachelor's degree in Marketing, Business, Communications, or a related field, with 4+ years of experience in shopper marketing, eCommerce, or trade marketing. - Food/CPG experience strongly preferred. - Proven track record of independently leading programs from strategy through execution and building persuasive, insight-driven retailer presentations. - Up to 10% travel, including retailer meetings, store walks, trade shows, or field activations as needed. Salary & Benefits - The anticipated base salary range for this role is $95,000 - $110,000. - This range reflects our good faith estimate of what we expect to pay at the time of posting. - Final compensation will be determined based on experience, skills, and internal equity. - This role may also be eligible for additional compensation, such as a discretionary annual company performance bonus of 7-10%. - GoMacro offers a comprehensive benefits package, including medical, dental, vision, retirement, paid time off, and wellness-focused benefits.

Role Description Drive the strategy, messaging, and field enablement initiatives that expand patient access and support commercial growth across global markets. This high-impact role sits at the intersection of Marketing, Market Access, Reimbursement, and Commercial Operations – translating clinical and economic value into actionable campaigns, tools, and education that help customers navigate access pathways and site-of-care considerations. How Will You Make an Impact? - Lead execution of market access-focused marketing initiatives that support product adoption, deepen account penetration, and improve patient access across evolving care settings. - Partner cross-functionally with Commercial, Medical Affairs, Clinical, Regulatory, Finance, and Operations teams to shape scalable programs, educational resources, and field enablement strategies that align with broader brand and business objectives. What Will You Do? - Market Access Marketing & Commercial Execution - Lead execution of in-market promotional strategies across digital, print, advertising, and sales enablement channels with consistent, access-focused messaging. - Translate commercial and brand strategies into operational market access marketing plans across customer segments and regions. - Develop and deploy compliant access-focused marketing materials and educational resources that communicate clinical, economic, and site-of-care value. - Support field teams with tools, messaging, and enablement programs that improve customer engagement and adoption. - Cross-Functional Partnership & Strategic Influence - Partner closely with Sales, Market Access, and Reimbursement teams to identify access barriers and deploy education strategies that support account penetration. - Collaborate with Medical Affairs, Clinical, Regulatory, Finance, and Operations teams to align access messaging with evidence generation, publications, podium strategy, and peer-to-peer education. - Influence stakeholders across a matrixed organization to drive alignment, execution excellence, and commercial effectiveness. - Insights, Analytics & Operational Excellence - Monitor program performance, field insights, and key metrics to assess effectiveness and identify opportunities for continuous improvement. - Deliver data-driven recommendations that strengthen marketing execution and access strategy. - Manage assigned budgets, agency/vendor relationships, and project timelines to ensure efficient and compliant execution. - Ensure adherence to legal, regulatory, and internal compliance standards while identifying opportunities to improve processes, tools, and scalability. Qualifications - Bachelor’s degree in Business, Marketing, Life Sciences, or related field. - 10+ years of experience within medical device, pharmaceutical, or life sciences organizations; 15+ years of relevant industry experience preferred. - 3+ years of people leadership and/or functional leadership experience within a matrixed environment. - Ophthalmology or eyecare industry experience preferred. - Demonstrated success executing market access, reimbursement, or payer-focused marketing strategies that support commercial growth and product adoption. - Strong understanding of reimbursement dynamics, site-of-care economics (ASC/HOPD), practice development, and patient education strategies. - Proven ability to influence cross-functional stakeholders and senior leaders across Commercial, Medical Affairs, Clinical, Regulatory, Finance, and Operations. - Excellent executive-level communication and presentation skills with the ability to translate complex clinical and economic information into actionable insights. Why Join Us? Join a collaborative, mission-driven organization focused on advancing innovative therapies and expanding patient access through strategic commercial execution, education, and partnership. This role offers high visibility, cross-functional influence, and the opportunity to shape scalable market access strategies in a rapidly evolving healthcare environment.