• Drive patient enrollment and panel growth during physician transitions • Manage outreach strategy and patient engagement across assigned practices • Monitor conversion pacing, funnel progression, and enrollment activity • Identify opportunities to improve outreach effectiveness and patient conversion • Serve as a trusted guide for patients navigating the transition to membership care and communicate the value of the membership model with empathy, confidence, and clarity • Conduct patient outreach via phone, text, email, and in-person engagement and use effective "nurture" techniques - creating necessary touchpoints without being overbearing or pushy • Address patient questions, concerns, and overcome objections thoughtfully and professionally • Deliver a high-touch, hospitality-oriented patient experience • Work onsite within physician offices during active transitions • Build strong relationships with physicians and staff • Help create alignment, readiness, and enthusiasm within the practice • Reinforce patient messaging and transition workflows with office teams • Identify friction, communication gaps, or workflow issues quickly • Operate as an embedded field operator during practice transitions • Surface operational risks, patient feedback, and transition insights quickly • Collaborate closely with other leadership responsible for the transition • Adapt workflows and engagement strategies based on physician and office dynamics • Help ensure transitions are executed with consistency and excellence • Capture recurring patient questions, objections, and feedback • Identify opportunities to improve workflows, communication, and conversion strategy • Contribute actively to evolving Monarch’s transition playbooks and operating systems • Share learnings and best practices across the Membership Growth Lead team.

• Designs, builds, and scales compounding growth loops that turn user behavior into new user acquisition • Identifies where product usage, content, and brand interactions naturally create distribution • Improves loop efficiency (conversion, share rate, velocity, amplification) • Expands loops beyond marketing into product and customer experience surfaces • Establishes organic as a measurable, accountable growth channel on par with paid • Defines KPIs (loop coefficient, organic conversion, compounding traffic, revenue contribution) • Builds attribution models across fragmented and multi-touch organic journeys • Creates a continuous experimentation system to drive optimization and scale • Owns how Whisker is discovered across search, social, PR, influencer, and AI-driven surfaces • Evolves SEO into a broader discovery system (including LLM / AI visibility, answer engines, and emerging platforms) • Ensures every surface contributes to loop creation, amplification, or conversion • Builds the automation and systems layer that powers organic growth at scale • Identifies manual workflows and replaces them with scalable, programmatic solutions • Develops or orchestrates tools, agents, and pipelines that accelerate: Content creation, Insight generation and Distribution and amplification • Partners with Engineering and Data to create new growth capabilities (e.g., real-time insight loops, automated content systems, adaptive messaging engines) • Identifies and operationalizes the most powerful customer insights, behaviors, and “fanaticism signals” • Turns these signals into repeatable growth mechanisms • Builds systems that continuously surface and act on emerging opportunities • Partners with Product to increase shareability, visibility, and organic reach by design • Embeds growth loops and organic thinking across Marketing, Product, and Customer Experience • Ensures major initiatives are designed with distribution and amplification in mind • Acts as the connective layer between brand, content, product, and performance • Will perform additional responsibilities when required

Role Description We’re looking for a strategic, execution-oriented Vice President of Growth Marketing to lead and scale Cision’s global demand generation and growth engine. This role owns the strategy, performance, and operating model behind the multi‐channel programs that generate and accelerate pipeline across enterprise and mid markets. This is a highly cross‐functional leadership role for a revenue-minded marketer who can pair strategic rigor with hands‐on execution. You will shape demand strategy, build scalable operating models and teams, and partner closely with Sales, Marketing Operations, Revenue Operations, Product Marketing, Brand, and Field Marketing to improve lead quality, conversion, and overall funnel efficiency. As a member of the Marketing Senior Leadership Team, you will play a critical role in shaping how Marketing drives measurable growth and revenue impact. This role reports directly to the Chief Marketing Officer. What You’ll Do - Own Global Demand & Growth Outcomes - Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact. - Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps. - Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps. - Build & Scale a High‐Impact Demand Engine - Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing. - Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline. - Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization. - Support expansion into new markets and geographies with scalable, repeatable demand frameworks. - Partner Across the Go‐To‐Market Organization - Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration. - Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases. - Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events. - Operate with Rigor & Modernize How We Work - Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations. - Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership. - Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness. - Build & Lead a High‐Performing Team - Build, coach, and scale a global team across demand generation, growth marketing, and performance functions. - Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution. - Establish operating rhythms that create accountability, speed, and continuous improvement. Qualifications - 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions. - 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams. - Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments. - Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms). - Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships. - Excellent executive communication and storytelling skills. Preferred Qualifications - Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments. - Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI. - Proven experience leading organizational change, operational modernization, or large‐scale transformation initiatives. - Experience operating in multinational organizations and supporting growth across mature and emerging markets. - Ability to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shifts. - Spirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapes. - Empathy and emotional intelligence to understand team needs, customer pain points to build relationships and drive buy-in. - Willing to collaborate and share credit; open to feedback and constructive criticism; values team success over individual recognition. Benefits - The base salary range for this role has been benchmarked at £145,000.00 - £165,000.00 + bonus.

Role Description We're looking for a VP of Growth Marketing to own customer acquisition across all channels at Branch. This is an exciting opportunity to lead the growth function at an ambitious business with a proven ability to scale in all weather across a diverse set of channels, from performance marketing and lifecycle to wholesale, partnerships, brand and emerging channels. Much about the role will feel similar to what a senior growth leader might have built already for any great consumer brand: - Getting hands dirty with exceptional rigor across the full roster of performance, organic and brand channels. - Scaling our new brick and mortar program. - Pioneering paid lead generation at scale for our B2B business. - Helping our partnerships team identify impactful licensing and wholesale partners. - Pioneering a suite of exciting new revenue streams. The ideal candidate brings deep analytical marketing experience at a high-growth DTC or e-commerce company, with hands-on fluency in paid acquisition, attribution, and incrementality. While we expect fluent tactical insight, you're not just a channel manager: - Operate naturally at the strategic level. - Build a roadmap and allocate budget across channels. - Partner with finance on forecasting. - Build teams that execute with speed and rigor. In your first thirty days, you'll immerse yourself in our current program: - Auditing channel performance. - Reviewing attribution and incrementality infrastructure. - Building relationships with cross-functional partners in sales, finance, product, and operations. - Assessing our DTC and Amazon programs. - Digging into our B2B lead gen motion. - Understanding the nuances of our wholesale and retail partnerships. From there, you'll take ownership of our marketing budget and efficiency targets: - Identify the highest-leverage opportunities for improvement. - Begin building your roadmap. - Audit our creative testing velocity and measurement rigor. - Assess our B2B funnel (lead sources, CPL, SQL conversion, pipeline contribution). - Evaluate our readiness for new channel expansion. By day ninety, you'll have: - A consumer growth strategy and roadmap. - A plan to scale our B2B inbound program. - A test-and-learn framework for new channels. Qualifications - 6-10+ years of growth marketing experience as both an IC and leader, with significant time at a high-growth DTC or ecommerce company or top-tier agency. - Hands-on performance marketing depth: managed seven-figure monthly budgets on Meta or Google. - Proven ability to build and run a growth team, with clear operating cadences and goal-setting rigor. - Strong analytical rigor: think in systems, design experiments, and understand attribution and incrementality. - Financial fluency: understand contribution margin, MER, and partner with finance as a peer. - Multi-channel experience beyond pure DTC, with exposure to Amazon, wholesale, retail, or B2B lead generation highly valued. - Creative intuition and process: understand what makes performance creative work and push a creative team to iterate faster. - Cross-functional leadership: influence without authority and build trust with sales, finance, product, and ops. - Exceptional communication and presence: structure ambiguity and present confidently to a board. - Self-awareness and learning: know your gaps, seek feedback, and get better fast. Requirements - Experience at a bootstrapped or profitability-focused company. - Experience with furniture, consumer durables, or high-AOV considered purchases. - Experience building inbound lead generation programs. - Experience building MMM or incrementality infrastructure. - A passion for furniture, productivity, ergonomics and the built environment.