• Create engaging social media content • Support awareness campaigns • Assist in community engagement • Design basic creatives and posts • Coordinate social media schedules

• Execute the social media program aligned to brand and marketing priorities • Own day-to-day management of corporate social channels • Develop social content strategies aligned to events, partnerships, product launches, thought leadership, and key business initiatives • Partner cross-functionally to maintain an integrated social content calendar • Monitor brand mentions, industry conversations, social trends, and audience activity to identify timely content and engagement opportunities • Own social media reporting, including tracking performance, analyzing results, and providing insights to improve content effectiveness and audience engagement • Support executive visibility and employee advocacy initiatives through social content development and coordination • Contribute to broader brand, PR, and internal communications efforts as needed

Role Description Grecotel Hotels & Resorts is seeking a Social Media & Content Executive to join its team. Responsibilities include: - Create engaging content (posts, stories, short-form videos) for Instagram & TikTok. - Publish content across all channels (Facebook, LinkedIn, YouTube), optimizing timing, formats, and trends according to briefs and brand guidelines. - Handle copywriting and content editing, crafting catchy, engaging, and SEO-optimized captions that reflect the brand’s tone of voice and drive audience engagement. - Keep up-to-date with the latest digital trends, social media features, platform updates, cultural moments, and algorithm changes. - Manage social media accounts and content calendars, ensuring content is aligned with overall strategy and campaign goals. - Monitor social channels, respond to comments, and engage with the community to build brand loyalty and positive sentiment. - Track and analyze performance through regular reporting, using tools provided by Digital and native platform insights to optimize strategy and content. - Support influencer and creator collaborations, focusing on collaborative posts, story reposting, and other methods of increasing brand awareness and engagement. - Support the potential launch and management of new social channels (e.g., Pinterest, Snapchat, X, Reddit), contributing to strategy and, occasionally, creative direction. - Strong passion for social media platforms, particularly within the luxury, lifestyle, and Greece-related content space. Qualifications - 2+ years of experience in social media management and content creation, ideally within hospitality, luxury, lifestyle, or food & beverage. - Proven content creation skills, with confidence in front of the camera (especially mobile/iPhone), and a strong eye for composition, lighting, pacing, and digital storytelling. - Excellent copywriting skills, with the ability to create engaging, brand-aligned, and SEO-driven captions, primarily in English. - Previous experience working within the luxury sector. - In-depth knowledge of Instagram, Facebook, TikTok, and their respective algorithms. - Hands-on experience with social media management and analytics tools (e.g., Sprout Social, Meta Business Suite, Traackr, Google tools). - Basic graphic design and video editing skills; illustration skills will be appreciated. - Strong organizational skills combined with flexibility, a results-driven mindset, and creative problem-solving abilities. - Ability to collaborate effectively within a team, follow brand-first guidelines, and work independently for extended periods when required. Benefits - Competitive Salary and wages. - Comprehensive benefits package. - Excellent Training and Development opportunities. - Opportunities to build a successful career with global imprint.

• Lead the day‑to‑day delivery of global media relations and social storytelling in support of Sustainability and Corporate Responsibility priorities • Develop and execute PR plans that translate sustainability strategies, thought leadership, research and reporting into strong media narratives with global relevance • Draft and deliver high‑quality communications materials, including press releases, media briefings, messaging, op‑eds, bylines, blogs and executive social content • Identify proactive media and social opportunities aligned to the evolving news agenda, stakeholder expectations and moments that matter • Support major sustainability‑related announcements, campaigns and events, ensuring consistency of message, tone and quality across markets • Lead social media campaigns and leadership content, partnering closely as needed with the Global Social Media Team, to support integrated storytelling across social channels