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Social Media Specialist

Location

United States

Posted

48 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Social Media Specialist

LV Petroleum

Role Description The Social Media Website Content Specialist is responsible for creating, managing, and optimizing content across LV Petroleum's social media channels and its associated website, ensuring consistency, engagement, and alignment with marketing goals. This role sits between a pure content creator and a marketing strategist. The specialist develops and executes content strategies for our social channels, producing posts, managing editorial calendars, and ensuring quality and brand voice consistency across platforms. He/She will also integrate social media content for our website to drive traffic, engagement, and conversions. - Develop and manage monthly social content calendars, aligning brand goals and audience insights - Write platform-native copy (captions, scripts, story text) and create visual/video assets for all active platforms - Analyze post-performance weekly/monthly to identify top-performing content types and topics - Develop recurring content series to build audience habits and brand recognition - Optimize website content for SEO and social sharing, ensuring it complements and supports social media campaigns - Respond to comments, messages, and mentions; foster audience interaction - Use analytics tools to track engagement, reach, conversions, and generate insights for strategy refinement - Work with marketing, design, PR, and customer service teams to integrate social media into broader campaigns Qualifications - Strong copywriting, editing, and communication abilities to produce compelling, brand-aligned content - Ability to create own content in Adobe Creative Suite - Proficiency in interpreting social media and website analytics - Knowledge of major platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) - Ability to manage multiple content streams and deadlines - Strong teamwork and cross-functional coordination skills Requirements - Bachelor’s degree in communications, marketing, journalism, graphic design, or related field - Experience: 2–4 years in social media or content marketing - Familiarity with SEO, paid social advertising, or content management systems Benefits - Competitive salary - Comprehensive benefits package including health, dental, vision, and 401(k) - Opportunities for professional growth in a dynamic, expanding organization

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