Role Description Join the Commercial Development team at PlayStation and help shape the future of our Direct-to-Consumer businesses - PlayStation Store and PlayStation Direct! - Accountable for translating commercial opportunities into business requirements and change in business processes. - Use experimentation to build the case for change and influence senior stakeholders with actionable recommendations supported by commercial reasoning. - Collaborate with business, product, data analytics, data science, and engineering teams to ensure new product features meet business requirements. - This role sits at the intersection of business strategy, data analytics, data science, product, and engineering, with a strong emphasis on decision quality, experimentation, and commercial impact. What You’ll Do - Lead complex business analysis for global, high-impact initiatives across digital commerce, personalization, subscriptions, and publishing operations. - Translate complex commercial objectives into actionable business requirements with measurable outcomes. - Partner with product, engineering, data analytics, and data science teams to ensure product requirements meet the needs of the business. - Facilitate successful product development and delivery. - Define, execute, and evaluate experiments around personalization, revenue growth, and operational improvements. - Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies. - Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations. - Mentor team members in business analysis, AI/ML, product development methodologies, and encourage continuous learning across teams. What This Role Is Not - Not a Product Manager role, nor owning a product roadmap. - Not a delivery or execution management role. - Not a purely technical ML, data science, or data analyst role. Qualifications - 8+ years of experience in Business Analysis within digital commerce, subscriptions, or retail businesses. - Bachelor’s degree or equivalent preferred. - Ability to decompose vague business problems into structured questions and clear business requirements. - Strong experience partnering with product, engineering, and data science teams to design and deliver commerce and tooling solutions. - Ability to challenge assumptions and build arguments using data and financial reasoning. - Experience mapping complex business processes and directing teams through process improvement and automation initiatives. - Deep understanding of experimentation and measurement. - Commercial mindset with comfort discussing unit economics, marginal vs absolute lift, and ROI. - Executive-level communication skills, able to explain complex concepts clearly and credibly, backed by data-driven arguments. Nice to Have - Experience with personalization, next best action frameworks, or decision automation. - Familiarity with AI governance, ethics, and responsible data practices. - Experience operating in global, cross-functional environments. Benefits - Eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program, and employee discounts for Sony products. - This role may also be eligible for a bonus package. Salary Information The estimated base pay range for this role is $178,100 — $267,100 USD. Equal Opportunity Statement Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion or belief, marital status, disability, age, sexual orientation, pregnancy, or any other legally protected category.

• Own the end-to-end requirements lifecycle across Finance and Procurement initiatives — from stakeholder discovery and process analysis through to solution validation and adoption • Lead current-state and future-state process analysis across P2P, O2C, Vendor Management and Procurement-to-Contract, independently identifying root causes of inefficiencies rather than just documenting symptoms • Drive requirements-gathering workshops and stakeholder sessions with Finance, Procurement, BPO and IT leads — challenging assumptions, resolving conflicting requirements and bringing clarity where there is ambiguity • Produce and own high-quality BA artefacts — BRDs, functional specifications, process maps, use cases, user stories and gap analyses — that are precise enough for IT to build from and clear enough for business teams to sign off on • Lead change initiatives end-to-end, including impact assessments, solution design input, UAT planning and execution, and ensuring full business readiness before go-live • Translate complex operational and procurement data into actionable insights and improvement recommendations — going beyond reporting what happened to explaining why it happened and what should change • Act as a credible domain voice in cross-functional discussions with IT, Finance, Procurement and BPO teams, bringing Finance and Procurement process expertise to system design, configuration decisions and change requests • Proactively identify process risks, gaps and control weaknesses across Finance and Procurement operations and escalate with a recommended course of action • Ensure all documentation is accurate, version-controlled and audit-ready, setting the standard for quality within the team

• Concurrently manages multiple projects that impact all areas of the organization. • Work with WM Strategic Business Solutions systems to perform analyses on large, complex data sets. • Conduct analysis of findings and provide strategic insights, hypotheses, actionable recommendations and conclusions. • Perform data profiling and root cause analysis to identify and understand anomalies. • Effectively use data visualization in summaries and/or dashboards. • Drive report automation while developing procedures and standards for data analysis. • Address inefficiencies to improve daily functions and providing enhancements to existing processes and tools. • Work with all members of the WM Strategic Business Solutions to help develop new processes and tools.

• Lead requirements gathering with internal teams, clients, and vendor partners • Create detailed documentation including user stories, functional specs, file specs, and process flows • Support client onboarding and assist with integration requirements and workflow coordination • Develop current- and future-state workflow documentation and process maps • Facilitate implementation readiness activities, including dependency alignment and risk identification • Participate in planning through go-live, supporting UAT, and project documentation • Validate solutions using defined acceptance criteria; conduct basic data validation using Excel/SQL