Role Description The Influencer Marketing Specialist will work closely with the Influencer Lead to help execute Lush’s influencer strategies. This role will focus on fostering new and existing relationships with influencers, tracking campaign performance, and supporting influencer events and activations. You will be involved in ensuring the smooth execution of influencer campaigns, including identifying new creators to engage, seeding products, and organizing influencer communications, to help grow brand awareness and drive community engagement. Responsibilities - Influencer Outreach & Communication: Assist in identifying new creators and nurturing relationships with key influencers (mega, macro, and micro) in North America. Help maintain clear, open communication with influencers to ensure a positive brand experience. - Campaign Execution Support: Aid in the execution of influencer campaigns, ensuring that influencers receive products on time, content guidelines are followed, and influencers are engaged throughout the campaign lifecycle. - Affiliate Program Management: Support the Friends of Lush affiliate program, managing communications with affiliate influencers, ensuring smooth onboarding, supporting in task and activation ideation, and assisting in tracking performance. - Influencer Seeding: Handle the logistics of product seeding, including compiling target lists, tracking influencer requests, sending products, and following up to ensure coverage and engagement. - Campaign Coordination & Reporting: - Campaign Performance Tracking: Monitor influencer campaign performance, tracking engagement, sales, and EMV, and assist in preparing reports for the Influencer Manager and brand leadership. - Analytics Support: Assist in collecting data on campaign results, reviewing key metrics and identifying trends, success, and areas of growth to help the team optimize future campaigns based on insights. - Event & Activation Support: - Event Coordination: Support the planning and execution of influencer events, including creative ideation, venue & vendor sourcing, production logistics and on-the-ground support. - Event Results Reporting: Create comprehensive post-event reports capturing attendance, results, and insights for brand leadership. - Cross-Functional Collaboration: - Team Collaboration: Work closely with the PR, Digital Marketing, and Retail Marketing teams to ensure the execution of cohesive campaigns and consistent messaging across platforms. - Influencer Content Support: Assist in developing content guidelines for influencers and supporting them with brand-approved assets to ensure messaging is on point and consistent with Lush’s values. - Administrative & General Support: - Budget Tracking: Help track expenses and stay within the allocated influencer marketing budget, providing administrative support as needed. - Project Management Assistance: Assist the Influencer Manager in tracking ongoing projects and campaigns, ensuring that all deadlines are met and the execution is seamless. Qualifications - 3-4 years of experience in influencer marketing, social media, or public relations, ideally within beauty, lifestyle, or retail. - Ability to foster and maintain strong relationships with influencers and key content creators, ensuring ongoing brand partnerships. - Excellent written and verbal communication skills for engaging with influencers, creating campaign briefs, and supporting team efforts. - Strong attention to detail and excellent organizational skills to manage multiple campaigns, events, and tasks simultaneously. - Proficiency in social media platforms, content creation tools, and influencer marketing platforms (e.g., CreatorIQ, Influencity, etc.). Comfortable using spreadsheets, analytics tools, and reporting software. - A passion for creativity and the ability to help brainstorm new ways to engage influencers and create impactful campaigns. - Ability to adapt to fast-paced work environments, manage tight deadlines, and adjust to changes in influencer marketing strategies. Requirements - Full-time permanent role - Remote role. The successful candidate must be located in one of the key markets below: - Los Angeles, CA - New York City, NY - Toronto, ON - Salary Range: - Los Angeles and New York: $75,000 - $85,000 USD - Toronto: $75,000 - $80,000 CDN Benefits - This salary range is based on an assessment of the local market and may vary depending on the successful candidate's location. - This range is based on base salary and does not include additional bonus program and total rewards eligibility.

Role Description The Influencer Marketing Specialist will work closely with the Influencer Lead to help execute Lush’s influencer strategies. This role will focus on fostering new and existing relationships with influencers, tracking campaign performance, and supporting influencer events and activations. You will be involved in ensuring the smooth execution of influencer campaigns, including identifying new creators to engage, seeding products, and organizing influencer communications, to help grow brand awareness and drive community engagement. Responsibilities - Influencer Outreach & Communication: Assist in identifying new creators and nurturing relationships with key influencers (mega, macro, and micro) in North America. Help maintain clear, open communication with influencers to ensure a positive brand experience. - Campaign Execution Support: Aid in the execution of influencer campaigns, ensuring that influencers receive products on time, content guidelines are followed, and influencers are engaged throughout the campaign lifecycle. - Affiliate Program Management: Support the Friends of Lush affiliate program, managing communications with affiliate influencers, ensuring smooth onboarding, supporting in task and activation ideation, and assisting in tracking performance. - Influencer Seeding: Handle the logistics of product seeding, including compiling target lists, tracking influencer requests, sending products, and following up to ensure coverage and engagement. - Campaign Coordination & Reporting: - Campaign Performance Tracking: Monitor influencer campaign performance, tracking engagement, sales, and EMV, and assist in preparing reports for the Influencer Manager and brand leadership. - Analytics Support: Assist in collecting data on campaign results, reviewing key metrics and identifying trends, success, and areas of growth to help the team optimize future campaigns based on insights. - Event & Activation Support: - Event Coordination: Support the planning and execution of influencer events, including creative ideation, venue & vendor sourcing, production logistics and on-the-ground support. - Event Results Reporting: Create comprehensive post-event reports capturing attendance, results, and insights for brand leadership. - Cross-Functional Collaboration: - Team Collaboration: Work closely with the PR, Digital Marketing, and Retail Marketing teams to ensure the execution of cohesive campaigns and consistent messaging across platforms. - Influencer Content Support: Assist in developing content guidelines for influencers and supporting them with brand-approved assets to ensure messaging is on point and consistent with Lush’s values. - Administrative & General Support: - Budget Tracking: Help track expenses and stay within the allocated influencer marketing budget, providing administrative support as needed. - Project Management Assistance: Assist the Influencer Manager in tracking ongoing projects and campaigns, ensuring that all deadlines are met and the execution is seamless. Qualifications - 3-4 years of experience in influencer marketing, social media, or public relations, ideally within beauty, lifestyle, or retail. - Ability to foster and maintain strong relationships with influencers and key content creators, ensuring ongoing brand partnerships. - Excellent written and verbal communication skills for engaging with influencers, creating campaign briefs, and supporting team efforts. - Strong attention to detail and excellent organizational skills to manage multiple campaigns, events, and tasks simultaneously. - Proficiency in social media platforms, content creation tools, and influencer marketing platforms (e.g., Influencity, GRIN, etc.). Comfortable using spreadsheets, analytics tools, and reporting software. - A passion for creativity and the ability to help brainstorm new ways to engage influencers and create impactful campaigns. - Ability to adapt to fast-paced work environments, manage tight deadlines, and adjust to changes in influencer marketing strategies. Requirements - Must be located in one of the key markets: Los Angeles, CA; New York City, NY; or Toronto, ON. - Full-time permanent role. - Remote role. Benefits - Salary Range: - Los Angeles and New York: $75,000 - $85,000 USD - Toronto: $75,000 - $80,000 CDN - This salary range is based on an assessment of the local market and may vary depending on the successful candidate's location. - This range is based on base salary and does not include additional bonus program and total rewards eligibility.

• Du identifizierst relevante Influencer, Creator und Communities und begeisterst sie langfristig für unsere Mission. • Du betreust eigenverantwortlich ein aktives Portfolio von 25+ Influencern und entwickelst Top-Performer gezielt weiter. • Du baust langfristige Brand-Ambassador-Partnerschaften auf und entwickelst kreative Konzepte, Storylines und Kampagnenformate gemeinsam mit Creatorn. • Du entwickelst kanalübergreifende Influencer-Strategien für Plattformen wie Instagram, TikTok, YouTube, Twitch, Podcasts und weitere relevante Creator-Channels. • Du erkennst neue Plattformen, Trends und Creator frühzeitig und testest innovative Formate proaktiv. • Du verantwortest die strategische und operative Planung sowie Umsetzung von Influencer-Kampagnen mit Fokus auf: -Brand Awareness -Performance & Conversion -Community Building -Storytelling & virale Formate. • Du analysierst Kampagnen- und Creator-Performance anhand relevanter KPIs und leitest datenbasierte Optimierungen ab. • Du arbeitest eng mit Paid Media, Brand, Content und Performance Marketing zusammen und verstehst die Wechselwirkungen des gesamten Marketing-Mix. • Du bringst neue Ideen ein, hinterfragst bestehende Prozesse und entwickelst unser Influencer Marketing kontinuierlich weiter.

• The Influencer Marketing Specialist will support the client by strengthening the brand’s creator network, with a focus on creator retention, repeat partnerships, ambassador engagement, and long-term community growth. • Build, manage, and grow the client's creator community and ambassador program, with a focus on long-term engagement and retention. • Convert successful one-off influencer collaborations into repeat partnerships and ongoing creator relationships. • Act as the day-to-day relationship lead for existing creators, ensuring they feel valued, supported, and connected to the brand. • Own creator retention activity, including repeat collaboration rate, active community size, creator engagement, and earned organic reach. • Work closely with the New Collabs Specialist to ensure a smooth handover from new creator outreach to ongoing relationship management. • Identify high-value creator relationships and recommend where the client should invest additional time, product, campaign opportunities, or partnership support. • Maintain regular communication with creators to encourage continued brand advocacy, organic content, and long-term partnership opportunities. • Support ambassador initiatives, creator campaigns, gifting activity, community touchpoints, and retention-focused activations. • Keep internal stakeholders informed on creator activity, relationship updates, community performance, and partnership opportunities. • Track creator engagement, repeat collaboration performance, content activity, and retention-related outcomes. • Maintain organised creator records, relationship notes, follow-up actions, campaign participation, and community engagement activity. • Stay across creator trends, wellness, beauty, lifestyle content, and emerging opportunities within the influencer marketing landscape. • Collaborate with internal marketing stakeholders to ensure creator relationships support brand, campaign, content, and growth objectives. • Other position-level duties as they arise.