Empowering every Dynamics partner to exceed expectations
Regional Marketing Manager
Location
Canada
Posted
3 days ago
Salary
$80K - $110K / year
Seniority
Senior
Job Description
Regional Marketing Manager
Companial
• Develop or localize and execute marketing programs that drive engagement, loyalty, and growth across Companial's North American channel partner network. • Develop or localize and execute marketing programs to drive interest and generate leads to contribute to our recruitment targets for new members. • Work closely with Companial Global Marketing to represent the NA voice in the development of united marketing programs to drive pipeline growth for our priority propositions. • Create co-marketing opportunities, campaigns, and resources that help partners grow their Microsoft cloud business. • Plan, develop and localize and execute events, webinars, newsletters, and communication touchpoints throughout the year delivering our members the Information Services as part of the Membership. • Build a partner community presence; fostering connection, knowledge-sharing, and Companial brand affinity among the 300–400 partner network contributing in churn reduction among our members. • Audit, optimize, and grow Companial's digital footprint in NA; website, LinkedIn, email marketing, and other relevant channels. • Develop and execute an Agentic and Search Engine Optimization and Marketing (ASE, SEO and SEM) strategy to increase organic visibility and inbound interest from potential partners. • Own the content calendar: blog posts, case studies, social media, email campaigns, and partner-facing collateral, leveraging centrally developed assets and contribute with regional specifics. • Track, analyze, and report on digital KPIs; continuously testing and iterating to improve performance. Work in close collaboration with the central team to align and benchmark. • Serve as the steward of the Companial brand in North America, ensuring consistency across all channels and touchpoints. • Translate global marketing strategies and assets for the North American market context and partner audience. • Draft compelling copy for campaigns, partner communications, presentations, and thought leadership content. • Collaborate with the global Companial marketing team and align North American efforts with broader initiatives. • Define quarterly marketing priorities and KPIs; track performance against goals and report results to leadership. • Manage the North America marketing budget efficiently, maximizing ROI across programs and channels. • Stay on top of Microsoft partner ecosystem trends, competitive landscape, and channel marketing best practices. • Identify and recommend new tools, platforms, and tactics to accelerate partner growth.
Job Requirements
- 3 to 6 years of B2B marketing experience, ideally in technology, SaaS, or the Microsoft partner ecosystem.
- Demonstrated ability to build and execute marketing programs independently; you don't wait for direction.
- Strong digital marketing skills: email marketing platforms (HubSpot, Mailchimp, Microsoft D365 or similar), Microsoft Co-Pilot or other LMM’s, LinkedIn, CMS/website management, and analytics tools (Google Analytics, etc.).
- Excellent written and verbal communication skills; you write clearly, compellingly, and on-brand.
- Experience marketing to or through channel partners, resellers, or a partner/VAR ecosystem is a strong asset.
- Comfortable with data: you use metrics to make decisions, not just to report them.
Benefits
- Health Benefits
- RRSP Matching Plan
- Remote working (occasional in-office meetings)
- 3 weeks of vacation
- Coverage of home internet and mobile phone expenses
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