• Support foundational initiatives including technical audits, keyword mapping, schema implementation, and website migrations. • Execute App Store and Google Play Store optimizations, including keyword research for app metadata, creative asset coordination, and conversion rate testing. • Assist in optimizing for generative search environments (AIO/GEO) through semantic analysis and synthetic query testing. • Own the lifecycle of deliverables, ensuring timelines are met with precision and proactive communication. • Manage deliverables from inception to completion, maintaining project plans and timelines with precision. • Define upfront client SEO requirements and site changes to increase quality traffic, maximize site performance, and drive client value. • Manage the development of deliverables and coordinate directly with internal teams. • Actively participate in internal training sessions covering advanced ASO, technical SEO, and emerging AI tools. • Stay ahead of the curve on Apple/Google algorithm updates and share actionable "flash reports" with the broader team. • Assist in running "alpha/beta" tests for new strategies—whether it's a new schema type or an ASO creative experiment. • Serve a key supporting role in client relationships, participating in client calls and assisting with consistent communication and follow-up. • Provide consistent and well-structured follow-up on the status of SEO recommendations for clients. • Assist in preparing materials for weekly meetings, performance reviews, and quarterly business reviews. • Help build and interpret dashboards (GA4, GSC, App Store Connect, Looker Studio) that connect web and app performance to bottom-line business results. • Perform ongoing/monthly analysis and reporting to identify further optimization opportunities for each client. • Help connect SEO/GEO/ASO KPIs to business results, ensuring all reporting includes actionable insights and trend analysis. • Go beyond the "what" to explain the "why," identifying trends that inform proactive strategy shifts. • Monitor algorithm updates, industry news, and competitor activity to inform the team's proactive strategies. • Uphold high standards of quality, accuracy, and detail across every deliverable. • Conduct thorough QA on personal work, ensuring readiness for internal and external delivery. • Support strategic efforts through data gathering and analysis for AI-driven projects, such as AIO / GEO audits, semantic similarity analyses, and synthetic query testing. • Contribute to internal SEO thought leadership by sharing new tools and trends.

• Create SEO briefs for: - Industry pages - Role pages - Location pages - Service pages - Long-form blog content • Optimize pages for search intent, conversions, and topical authority • Review and refine AI-generated content to align with brand voice and quality standards • Publish and QA content in the CMS • Optimize: - Titles - Meta descriptions - Headers - Internal linking - Page structure • Maintain content consistency across templates and landing pages • Build and maintain AI prompt workflows for different page types • Run multi-step content generation workflows: - Outline creation - Draft generation - Editing - QA • Improve efficiency while maintaining content quality • Create SOPs and documentation for content production workflows • Identify opportunities to scale content operations using AI • Support the creation and scaling of: - Industry pages - Role pages - Location pages - Comparison pages • Work closely with brand marketing and design to improve template performance • Help structure scalable internal linking systems • Ensure content remains unique, useful, and non-duplicative at scale • Perform SEO QA checks across published pages • Monitor: - Indexability - Canonical tags - Redirects - Metadata - Crawlability - Sitemap health • Identify and troubleshoot SEO issues proactively • Work with engineering or Webflow developers to resolve issues • Monitor performance in: - Google Search Console - GA4 - Ahrefs/Semrush • Track content performance and keyword growth • Support ongoing SEO experiments and growth initiatives • Maintain weekly reporting on shipped work and performance impact

• Create SEO briefs for: - Industry pages - Role pages - Location pages - Service pages - Long-form blog content • Optimize pages for search intent, conversions, and topical authority • Review and refine AI-generated content to align with brand voice and quality standards • Publish and QA content in the CMS • Optimize: - Titles - Meta descriptions - Headers - Internal linking - Page structure • Maintain content consistency across templates and landing pages • Build and maintain AI prompt workflows for different page types • Run multi-step content generation workflows: - Outline creation - Draft generation - Editing - QA • Improve efficiency while maintaining content quality • Create SOPs and documentation for content production workflows • Identify opportunities to scale content operations using AI • Support the creation and scaling of: - Industry pages - Role pages - Location pages - Comparison pages • Work closely with brand marketing and design to improve template performance • Help structure scalable internal linking systems • Ensure content remains unique, useful, and non-duplicative at scale • Perform SEO QA checks across published pages • Monitor: - Indexability - Canonical tags - Redirects - Metadata - Crawlability - Sitemap health • Identify and troubleshoot SEO issues proactively • Work with engineering or Webflow developers to resolve issues • Monitor performance in: - Google Search Console - GA4 - Ahrefs/Semrush • Track content performance and keyword growth • Support ongoing SEO experiments and growth initiatives • Maintain weekly reporting on shipped work and performance impact

**Responsibilities:** **1. SEO Content Production & Publishing** - Create SEO briefs for: - Industry pages - Role pages - Location pages - Service pages - Long-form blog content - Optimize pages for search intent, conversions, and topical authority - Review and refine AI-generated content to align with brand voice and quality standards - Publish and QA content in the CMS - Optimize: - Titles - Meta descriptions - Headers - Internal linking - Page structure - Maintain content consistency across templates and landing pages **2. AI-Assisted Content Operations** - Build and maintain AI prompt workflows for different page types - Run multi-step content generation workflows: - Outline creation - Draft generation - Editing - QA - Improve efficiency while maintaining content quality - Create SOPs and documentation for content production workflows - Identify opportunities to scale content operations using AI **3. Programmatic SEO & Landing Page Scaling** - Support the creation and scaling of: - Industry pages - Role pages - Location pages - Comparison pages - Work closely with brand marketing and design to improve template performance - Help structure scalable internal linking systems - Ensure content remains unique, useful, and non-duplicative at scale **4. Technical SEO QA** - Perform SEO QA checks across published pages - Monitor: - Indexability - Canonical tags - Redirects - Metadata - Crawlability - Sitemap health - Identify and troubleshoot SEO issues proactively - Work with engineering or Webflow developers to resolve issues **5. Reporting & Growth Support** - Monitor performance in: - Google Search Console - GA4 - Ahrefs/Semrush - Track content performance and keyword growth - Support ongoing SEO experiments and growth initiatives - Maintain weekly reporting on shipped work and performance impact **What Success Looks Like** - Consistent publishing velocity across SEO landing pages and blogs - Growth in organic traffic, impressions, and conversions - Faster scaling of SEO content using AI-assisted workflows - Strong content quality with minimal post-publish revisions - Improved internal linking and topical authority - Clean technical SEO hygiene across the site - Well-documented and repeatable workflows **You’ll Thrive In This Role If You…** **Enjoy:** - Shipping work consistently - Building scalable systems and workflows - Combining SEO + AI + operations - Working in fast-moving startup environments - Turning messy processes into organized pipelines **Are Comfortable With:** - High-volume execution work - Managing multiple content workflows simultaneously - Ambiguity and evolving priorities - Repetitive QA work while maintaining quality standards