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Associate, SEO Strategy
Location
California
Posted
3 days ago
Salary
$52.9K - $65K / year
Seniority
Mid Level
Job Description
Associate, SEO Strategy
DEPT®
• Support foundational initiatives including technical audits, keyword mapping, schema implementation, and website migrations. • Execute App Store and Google Play Store optimizations, including keyword research for app metadata, creative asset coordination, and conversion rate testing. • Assist in optimizing for generative search environments (AIO/GEO) through semantic analysis and synthetic query testing. • Own the lifecycle of deliverables, ensuring timelines are met with precision and proactive communication. • Manage deliverables from inception to completion, maintaining project plans and timelines with precision. • Define upfront client SEO requirements and site changes to increase quality traffic, maximize site performance, and drive client value. • Manage the development of deliverables and coordinate directly with internal teams. • Actively participate in internal training sessions covering advanced ASO, technical SEO, and emerging AI tools. • Stay ahead of the curve on Apple/Google algorithm updates and share actionable "flash reports" with the broader team. • Assist in running "alpha/beta" tests for new strategies—whether it's a new schema type or an ASO creative experiment. • Serve a key supporting role in client relationships, participating in client calls and assisting with consistent communication and follow-up. • Provide consistent and well-structured follow-up on the status of SEO recommendations for clients. • Assist in preparing materials for weekly meetings, performance reviews, and quarterly business reviews. • Help build and interpret dashboards (GA4, GSC, App Store Connect, Looker Studio) that connect web and app performance to bottom-line business results. • Perform ongoing/monthly analysis and reporting to identify further optimization opportunities for each client. • Help connect SEO/GEO/ASO KPIs to business results, ensuring all reporting includes actionable insights and trend analysis. • Go beyond the "what" to explain the "why," identifying trends that inform proactive strategy shifts. • Monitor algorithm updates, industry news, and competitor activity to inform the team's proactive strategies. • Uphold high standards of quality, accuracy, and detail across every deliverable. • Conduct thorough QA on personal work, ensuring readiness for internal and external delivery. • Support strategic efforts through data gathering and analysis for AI-driven projects, such as AIO / GEO audits, semantic similarity analyses, and synthetic query testing. • Contribute to internal SEO thought leadership by sharing new tools and trends.
Job Requirements
- 1+ year of professional SEO experience (agency preferred).
- Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients is a must.
- Familiarity with App Store Optimization (ASO) principles or a demonstrable passion to master mobile growth.
- Foundational understanding of technical SEO, content strategy, and analytics.
- The ability to audit client sites, identify common issues/errors, and support resolution.
- Knowledge of tools such as Google Search Console, GA4, Screaming Frog, and Semrush/Ahrefs. Familiarity with ASO tools (AppTweak, Sensor Tower) is a major plus.
- Analytical and reporting skills, and proficiency in the Microsoft/Google suite (Excel/Sheets, PowerPoint/Slides).
- Exceptional organization, writing, verbal communication, organization, and project management skills.
- Eagerness to roll up your sleeves, be hands-on, and grow quickly in the search marketing space.
Benefits
- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
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