• Prospecting & Expansion: Sourcing new leads and opportunities through proactive outreach, referrals, industry events, and other channels, as well as responding to inbound queries. You’ll manage the full sales pipeline from lead generation through to close. • Hitting Sales Targets: Manage your pipeline and meet high-growth sales targets by screening, qualifying, demonstrating the product, and successfully negotiating contracts with customers. • Customer Account Management: After the sale, maintain close relationships with customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions. • Territory Ownership: A high level of ownership in your territory working with regional agricultural groups to foster deep relationships across the beef industry. • Customer Onboarding: Assist in owning the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation. • Field Learnings & Feedback: Serve as the primary point of contact for gathering customer feedback in your territory. Work closely with Support, Product, and R&D teams to share insights from the field that can drive product improvements and innovations. • Collaborating with Support Teams: Partner with the Support Team to resolve any issues your customers encounter quickly. You’ll escalate problems as needed and ensure that customers in your territory feel fully supported.

• Enterprise Customer Success: You’ll be embedded in the success of some of Halter’s largest and most strategic customers - ensuring our enterprise dairy and beef businesses realise full value from their investment. • Strategic Account Management: You’ll build trusted, long-term relationships with farm teams, operational teams and executive stakeholders alike. • Executive Engagement: In collaboration with the Enterprise Sales Manager you will work directly with senior leaders, and multi-entity decision-makers. • Influencer & Network Management: You won’t stop with your customer. You’ll build relationships with rural professionals, consultants, and other industry influencers. • Enterprise Growth Strategy: You’ll collaborate with the NZ Enterprise Sales Manager to co-create account plans, drive territory expansion, and identify new revenue streams within your customer base. • Cross-functional Leadership: You’ll work closely with Halter’s product, support, and sales teams to champion your accounts internally. • Forecasting & Planning: Alongside the Enterprise Sales Manager, you’ll contribute to accurate revenue forecasting and strategic planning. • Scalable Growth Initiatives: You’ll help evolve how we support and grow our largest customers.

• Manage and grow an assigned book of business while conducting active new account prospecting and acquisition. • Conduct daily outbound phone prospecting as a core and non-negotiable part of the role. • Follow up on conference connections, networking activity, referrals, and event leads consistently and promptly. • Attend industry conferences, government procurement events, and networking functions regularly as a primary business development strategy. • Hunt for new sales opportunities within assigned territories, markets, and professional networks. • Develop and execute a territory sales plan covering priority prospects, procurement pathways, budget cycles, and decision-makers. • Serve as the primary sales relationship owner for all assigned accounts. • Identify cross-sell and upsell opportunities across Assura’s full service portfolio. • Meet assigned quarterly and annual sales goals, with a standard planning target of $1,000,000 annually. • Maintain complete and accurate records in HubSpot for all accounts, prospects, opportunities, proposals, contracts, and renewals. • Complete all assigned onboarding and ongoing sales training. • Collaborate with Marketing to develop and refine sales materials, outreach campaigns, and event collateral.

• Design and own the multi-year referral growth roadmap across all partnership verticals. Establish a shared volume framework that connects FQHC referrals, food ecosystem partnerships, and community enrollment into a unified measurement system. Identify which channels represent the highest-leverage bets by market and by population, and allocate resources accordingly. • Personally lead the identification and structuring of new partnerships with Federally Qualified Health Centers (FQHCs), Community Health Centers (CHCs), pharma organizations, hospital systems, FindHelp, UniteUs, and other SDOH-adjacent platforms. These are complex, multi-stakeholder negotiations requiring fluency in clinical workflows, procurement processes, and population health goals. • Serve as a visionary leader and mentor to a high-performing team. Foster a culture of high performance, accountability, and continuous professional development, while thoughtfully expanding team capacity to meet future growth demands. • Provide executive oversight for Foodsmart's food vendor partnerships and marketplace strategy, including national retailer relationships (Walmart, Amazon, Instacart) as well as community-level food bank and SDOH organizations. Work with the Sr. Director of Food Partnerships to build a differentiated marketplace value proposition that deepens member engagement and drives referral volume. • Oversee the Director of Community Engagement and a field team responsible for awareness campaigns and enrollment drives in high-density markets. This vertical requires both operational accountability and strategic direction — ensuring community-level activation is tied to measurable enrollment outcomes rather than solely awareness metrics. • Develop and manage relationships with distribution and channel partners — including supplemental benefit platforms (Soda Health, Nations Benefits), benefit management platforms (Lynx), and others — that create access to new member populations at scale. This requires an understanding of how benefit platforms price, structure, and distribute services. • Build the operational infrastructure for this team: a shared CRM-based pipeline, segment-level performance tracking, a partner health scorecard, and a forecasting methodology that can be trusted by leadership. The VP will bring rigor and accountability to this function. • Work closely with the CGO, Chief Clinical Officer, product, and payer/provider sales teams to ensure partnership structures are consistent with clinical quality standards, network requirements, and member experience expectations. Referral volume only creates value if it converts to engaged, retained members.