• Creation, launch, and optimization of advertising campaigns on Meta Ads, primarily for iGaming (Casino/Betting). • Configuration of tracking systems such as Keitaro. • Implementation and management of pixels from traffic sources. • Data processing and analysis using Google Sheets, incorporating complex formulas and additional tools. • Optimization of advertising content and creatives to ensure maximum campaign effectiveness. • Analysis of campaign performance metrics (ROI, CPA, CTR, CR, CPM) and reporting on results. • A/B testing of creatives, audiences, funnels, and ad angles to maximize profitability. • Collaboration with the creative team on developing effective ad creatives and landing pages. • Knowledge of app install campaigns for iGaming traffic on Meta. • Basic configuration and management of hosting platforms and domains.

Role Description - Kampagnenmanagement: Eigenverantwortliche Konzeption, Steuerung und Optimierung programmatischer Kampagnen über verschiedene Kanäle hinweg. - Mediabudget: Strategische Verantwortung für attraktive Media-Budgets, inklusive detaillierter Planung, Performance-Kontrolle, tiefgreifendem Reporting und proaktiven Handlungsempfehlungen. - Analyse: Entwicklung und Durchführung fortgeschrittener Kampagnenanalysen, Identifikation von Wachstumspotenzialen und Ableitung fundierter Beratungsansätze für unsere Kunden. - Strategie: Aktive Mitgestaltung und federführende Umsetzung strategischer Jahresplanungen in einer integrierten, kanalübergreifenden Sichtweise. Qualifications - Mehrjährige fundierte Erfahrung im Bereich Online Marketing/Campaign Management, idealerweise im Programmatic Advertising. - Fundierte Kenntnisse und praktische Expertise in den gängigen DSPs, wie bspw. Google DV360. - Ausgeprägte Kommunikationsfähigkeit und ein professioneller, lösungsorientierter Umgang mit Kunden. - Sehr gute Kenntnisse in MS-Office, insbesondere in Excel und PowerPoint. - Fließende Deutschkenntnisse und Englischkenntnisse. Requirements - #teamplayer - #kommunikativ - #lösungsorientiert - #proaktiv Benefits - Work-Life-Balance: Mit unseren flexiblen Arbeitszeiten & Remote Work gestaltest du deinen Alltag so, wie er zu dir passt. Außerdem kannst du Überstunden ausgleichen. - Vacation mode on: Du erhältst 30 Urlaubstage plus einen flexiblen Tag – zusätzlich sind der 24. und 31.12. frei. - Wellbeing first: Gesundheitsleistungen, attraktive Altersvorsorge sowie Mental Health Awareness Days stellen deine Gesundheit in den Mittelpunkt. - Practice makes perfect: Entfalte dich mit unseren vielfältigen Weiterbildungen und nutze unsere internen Karriereprogramme für deine Entwicklung im WPP-Netzwerk. - More than just a job: Dich erwarten unvergessliche Events, Mitarbeitendenrabatte und weitere Highlights wie das Job Ticket, Wellhub oder das Job Bike. - Be yourself: Bei uns ist jede:r herzlich willkommen - Vielfalt und Chancengleichheit liegen uns am Herzen.

Role Description As a member of the Solutions Design team within Solutions Delivery, you will apply your Marketing Mix expertise to manage regional and global programs, partner with Product to drive continuous improvement of Circana’s Marketing Mix solutions, and represent Solutions Delivery in complex, multi‑country pitches. You will also partner with Solutions Delivery teams to standardize and enhance Marketing Mix deliverables. Success in this role requires strong technical depth in Marketing Mix, proven client‑facing experience, and effective cross‑functional collaboration. Job Responsibilities - Manages regional and global Marketing Mix programs (multi-country Marketing Mix client) - Partners with clients to design and implement tailored delivery processes, governance frameworks, and reporting during program setup and ongoing maturity - Leads the design of best practices within Circana Delivery teams to support the standardization of deliverables globally - Accountable for ensuring consistency across all projects and adherence to client program guidelines - Provides guidance on complex or non‑standard scopes - Serves as the Solution Delivery escalation point, managing conflict resolution when required - Supports and participates in the local teams critical client presentations - Closely collaborates with Circana’s commercial counterpart (commercial client Mix lead) - Identifies major risks and recommends mitigation strategies - Represents Solution Delivery in regional and global and complex Marketing Mix pitches - Recommends approaches to RPF’s technical questions - Supports pricing structure (understands cost structures) - Translates technical Marketing Mix concepts for both expert and non-expert audiences - Liaises with commercial and Product (and data Science) to foster continuous improvement of deliverables for the Marketing Mix solutions and programs in a scalable manner - Identifies Marketing Mix capability gaps from the client perspective and recommends solutions, including driving new feature design and enhancements - Defines and proposes UAT criteria for newly developed features - Collaborates across Solutions Delivery teams to standardize processes and deliverables - Proposes and drives automation initiatives and the development of new deliverables - Proactively identifies opportunities to scale delivery and improve efficiency - Leads Proof of Concept Marketing Mix projects (e.g., new industries, new data, new approaches, etc.) - May need to perform or coordinate Meta analyses to develop regional/global learnings Qualifications - Experienced Marketing Mix professional with 10+ years of proven expertise - Master’s degree in Business Analytics, Economics, Marketing, or a related Science field - Fluency in verbal and written English - Strong client-facing communication and presentation skills - Demonstrates comprehensive knowledge (technical and insights related) of Marketing Mix with a problem-solving mindset - Assumes direct project management of high visibility/complexity projects on an as-needed basis - Self-motivated with a collaborative mindset and strong team orientation Nice to have - Entrepreneurial and innovative spirit - Experience working in cross-functional environments - Familiarity with Circana's Media solutions portfolio would be considered an asset - Understanding of product ecosystem interactions - Knowledge of the Company’s processes in detail Circana Behaviors - Stay Curious: Being hungry to learn and grow, always asking the big questions. - Seek Clarity: Embracing complexity to create clarity and inspire action. - Own the Outcome: Being accountable for decisions and taking ownership of our choices. - Center on the Client: Relentlessly adding value for our customers. - Be a Challenger: Never complacent, always striving for continuous improvement. - Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. - Commit to each other: Contributing to making Circana a great place to work for everyone. Location No restrictions (current needs are higher on EU working time).

Title: Regional Marketing Manager - Americas Location: USA - Waltham - Abcam Inc. time type Full time job requisition id R1311418 Job Description: Progress happens together At Abcam, we believe the scientific community goes further, faster when we go there together. That’s why we work with life scientists to provide biological reagents and solutions that enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases, and metabolic disorders. Our talented team of over 1,400 colleagues worldwide is our greatest asset. By applying our expertise and pushing boundaries, together we strive to better serve our customers, strengthen our impact across our industry, and ultimately our positive impact on society. The Regional Marketing Manager, Americas is responsible for developing and executing regional and account‑focused marketing strategies that drive customer engagement, pipeline growth, and commercial impact across the Americas. This role shapes regionally relevant messaging, campaigns, and customer experiences for the Americas, working in close partnership with global marketing teams and serving as a strategic marketing partner to the Americas sales organization. This position reports to the Senior Director, Regional Marketing, and is part of the Regional Marketing team. This role offers flexibility and may be based either in a hybrid on‑site environment or fully remotely within the United States. In this role, you will have the opportunity to: - Develop Americas marketing strategies aligned to global brand, portfolio, and revenue priorities - Localize global campaigns into regionally relevant, integrated programs and messaging - Partner with sales to execute account-specific and segment-focused strategies for priority accounts - Lead regional campaign execution across digital, content, events, and sales enablement to drive impact - Act as a strategic bridge between global marketing and the Americas sales team, delivering insights and optimizing performance through data-driven insights. The essential requirements of the job include: - Bachelor’s degree in Marketing, Life Sciences, or related field - Minimum of 7+ years of B2B marketing experience, including regional, field, downstream, or account‑based marketing, and/or experience in the life sciences sector through industry roles or direct laboratory research with demonstrated commercial application - Life sciences industry experience, including industry roles or laboratory research exposure - Proven ability to develop and execute marketing strategies in a global, matrixed sales environment - Experience translating complex scientific products into customer‑centric messaging and managing multi‑channel campaigns with performance metrics Travel & Physical/Environment Requirements: - Ability to travel up to 20–30%, primarily within the Americas region, with infrequent travel to the EMEA region. - Ability to work in a standard office or remote work environment and attend regional meetings, events, and customer engagements as required Abcam, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. At Abcam we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Abcam can provide. The annual salary range for this role is $125,000-$140,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.