Leadx Pro

• Creation, launch, and optimization of advertising campaigns on Meta Ads, primarily for iGaming (Casino/Betting). • Configuration of tracking systems such as Keitaro. • Implementation and management of pixels from traffic sources. • Data processing and analysis using Google Sheets, incorporating complex formulas and additional tools. • Optimization of advertising content and creatives to ensure maximum campaign effectiveness. • Analysis of campaign performance metrics (ROI, CPA, CTR, CR, CPM) and reporting on results. • A/B testing of creatives, audiences, funnels, and ad angles to maximize profitability. • Collaboration with the creative team on developing effective ad creatives and landing pages. • Knowledge of app install campaigns for iGaming traffic on Meta. • Basic configuration and management of hosting platforms and domains.

• Creation, launch, and optimization of advertising campaigns on Meta Ads • Configuration of tracking systems such as Redtrack and Voluum • In-depth implementation and management of Meta pixels • Data processing and analysis using Google Sheets, incorporating complex formulas and additional tools • Optimization of advertising content to ensure maximum campaign effectiveness • Advanced interpretation of advertising campaign data, providing insights and strategies for future improvements. • Utilizing and integrating software platforms via Zapier and other API solutions. • Practical knowledge of website creation platforms like WordPress and Shopify. • Setting up and managing hosting and domains for websites. • Leading and managing a multicultural team, effectively communicating in English.

• Support a portfolio of advertiser accounts and maintain regular communication regarding campaign performance, requirements, feedback and updates; • Coordinate campaign setups, tracking requirements, creatives, and updates across internal and external traffic sources; • Monitor campaign KPIs such as volume, conversion rates, lead quality, and budget pacing, and identify patterns or opportunities for improvement; • Work closely with the internal team to ensure correct execution and alignment on advertiser needs; • Prepare performance updates and reports that help advertisers and internal teams understand results and next steps; • Contribute ideas for testing, optimizations, and scaling opportunities based on performance data; • Stay informed about industry trends, advertiser expectations and competitor activities.

• Identify, recruit, and onboard new direct advertisers in key markets. • Build and maintain strong relationships with existing partners/advertisers to maximize performance, while actively pursuing the best deals and market conditions available • Monitor existing deals activity, analyze performance metrics, and provide regular reports. • Develop and execute strategies to increase number of new deals, engagement and ROI. • Negotiate competitive commission structures and promotional deals. • Ensure compliance with regulatory guidelines and brand standards. • Collaborate with internal teams (Product, CRM, Legal) to support affiliate campaigns. • Attend industry events and conferences to network and promote the affiliate program.

**LeadX Pro** is an elite club of multi vertical media buyers within ecommerce, leadgen, igaming, nutra, and dating. Being a team of dedicated professionals who thrive on delivering exceptional results for our clients, we set the tone and are at the forefront of innovation in media buying. The team are – highly trained, proactive and international – and the media buying department are capable of creating growth anytime, anywhere. We believe in the power of media buying to generate successful campaigns, drive engagement, and ultimately, boost successful collaborations. Our inclusive and dynamic work environment fosters innovation, learning, and growth. Join us as an **Media Buyer Google Specialist **and play a crucial role in expanding this vertical. **WHAT WE WOULD LIKE YOU TO TAKE CARE OF** - Creation, launch, and optimization of advertising campaigns on Google Ads. - Setting up tracking systems such as Redtrack and Voluum. - In-depth implementation and management of Google pixels and former Google Analytics. - Data processing and analysis using Google Sheets, incorporating complex formulas and additional tools. - Optimization of advertising content to ensure maximum campaign effectiveness. - Advanced interpretation of advertising campaign data, providing insights and strategies for future improvements. **WHAT WE WISH YOU’D BRING WITH** - Solid experience in managing Google Ads campaigns. - Understanding of tracking systems like Redtrack and Voluum. - Proficiency with Google Sheets, including complex formulas and integrations. - Flexibility and willingness to learn new tools and platforms. - Knowledge of specific verticals in affiliate marketing. - Basic experience with software integration platforms like Zapier and API solutions. - Excellent command of written and spoken English. - Basic experience with WordPress, Shopify, and hosting/domain setup. **NICE TO HAVE** - Excellent communication and problem-solving skills. - Initiative and proactivity. - Teamwork and collaboration orientation. - Active VAT registration.** **WHAT WE WOULD LIKE TO OFFER YOU** - Join an innovative team during an exciting phase of growth; - Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program; - Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact. - Contract: contractor - Compensation: Fixed compensation & Variable Incentives - Full remote **D,E&I STATEMENT** At LeadXpro, we celebrate diversity and view it as an opportunity for growth and enrichment. In our organisation, we promote uniqueness and individuality, and we do not discriminate on the basis of disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status (including pregnancy), age, ethnicity, origin, religion, political ideology, or other characteristics. Our selection processes are based on professional experience, attitude, and the talent of each candidate. **ESG  STATEMENT** We are committed to minimising our environmental impact and promoting positive social change. Through the use of recycled, recyclable, and compostable packaging, and monitoring our emissions, waste, and energy consumption, we strive to minimise our footprint. At the same time, we partner with local, national, and international social organisations to create events, collaborations, and charitable initiatives that truly make a difference in our communities and beyond. Find out more on our **__career page.__** *__By applying to this job at this company, you're agreeing to the candidate data privacy policy published on the website of the company.__**__ __ **#LI-SA1*

• Plan and execute effective strategies to attract and qualify new leads through both digital and traditional channels. • Lead and motivate a team of lead generation specialists, providing training and support to meet company objectives. • Work closely with marketing, sales, and product teams to ensure campaigns align with business goals and customer needs. • Monitor key metrics, analyze campaign results, and optimize strategies based on data. • Stay updated on the latest trends and technologies in lead generation and introduce new ideas to enhance campaign effectiveness. • Plan and control the budget allocated to lead generation activities to maximize ROI.

• Creation, launch, and optimization of advertising campaigns on Meta Ads • Configuration of tracking systems such as Redtrack and Voluum • In-depth implementation and management of Meta pixels • Data processing and analysis using Google Sheets, incorporating complex formulas and additional tools • Optimization of advertising content to ensure maximum campaign effectiveness • Advanced interpretation of advertising campaign data, providing insights and strategies for future improvements.

• Creation, launch, and optimization of advertising campaigns on Meta Ads • Configuration of tracking systems such as Redtrack and Voluum • In-depth implementation and management of Meta pixels • Data processing and analysis using Google Sheets, incorporating complex formulas and additional tools • Optimization of advertising content to ensure maximum campaign effectiveness • Advanced interpretation of advertising campaign data, providing insights and strategies for future improvements.

• Plan, execute, and optimize paid media campaigns across platforms such as Meta Ads, Google Ads, TikTok, and native networks (e.g., Taboola, Outbrain). • Develop and manage media buying strategies tailored to nutra verticals (e.g., weight loss, anti-aging, male enhancement, etc.). • Monitor campaign performance metrics (CTR, CPA, ROAS) and implement data-driven optimizations. • Collaborate with creative and funnel teams to develop high-converting ad creatives and landing pages. • Conduct A/B testing on creatives, audiences, and placements to maximize performance. • Stay updated on advertising policies and ensure full compliance with platform guidelines and industry regulations. • Negotiate with traffic sources and networks to secure competitive rates and placements. • Analyze competitor strategies and market trends to identify new opportunities.

• Implement and maintain scripts on prelanders • Build logic to generate and monetize additional clicks • Ensure stability across devices and GEOs • Manage integrations with script providers • Detect users who already converted on an offer • Create API-based rerouting to new offers • Reduce wasted traffic and improve efficiency • Implement, customize, and optimize scripts on prelanders/landers • Build and maintain internal APIs and integrations with affiliate networks • Develop funnel logic, cascades, and event-based routing • Work with tracking systems (Keitaro, RedTrack, custom setups) • Provide technical support during campaign scaling • Maintain clean documentation and stable deployments