Role Description Jetzt geht es darum, die nächste Wachstumsphase aufzusetzen. Dafür suchen wir einen Direct Response Erfahrenen Senior, der unser Marketing strategisch denkt und operativ führt – auf Augenhöhe mit dem Founder-Team und mit klarem Blick auf Performance. - Arbeitspensum: 15–20 Stunden / Woche, Erweiterung möglich - Remote: Ja, (DACH-Zeitzone) Responsibilities - Paid Social & Direct Response Creative: Du steuerst unsere Performance-Creatives auf Meta. Hooks und Angles strategisch setzen, Skripte mit dem Founder-Team finalisieren, Iterationen testen und Winning Creatives skalieren. - Team-Koordination: Du übernimmst Schritt für Schritt die operative Führung unseres Marketing-Teams – Copywriter, Video Editor und mit der Zeit weitere Bereiche. Ziel ist ein eingespieltes Setup mit klaren Workflows und planbarem Output. - Funnel & Conversion: Du baust und optimierst unsere Funnel-Architektur (Landing Pages, Produktseiten, Checkout-Flow) im Zusammenspiel mit Creative. - Wachstumsstrategie: Du identifizierst neue Hebel – Channels, Angles, Märkte, Produkt-Bundles – und bringst sie mit konkretem Umsetzungsplan auf den Tisch. - Performance Ownership: Du wertest die relevanten KPIs aus, leitest klare Entscheidungen ab und führst Marketing mit Blick auf die Zahlen, nicht auf Bauchgefühl. Qualifications - 3+ Jahre Erfahrung im Performance Marketing oder Growth bei DTC / E-Commerce - Operative Tiefe in Meta Ads und Direct Response Creative Prozesse - Nachweisbare Cases: Brands, die du operativ mit aufgebaut oder skaliert hast - Erfahrung in der Steuerung kleiner Teams (Copy, Video, Creator) - Stark in Funnel-Denken und Conversion-Optimierung - Erfahrung mit AI-gestützten Workflows in Creative Production (must have) - Du arbeitest hands-on und strategisch Nice-to-Have - Background in Beauty / Skincare / Wellness - Erfahrung in Brand-Aufbau jenseits reiner Akquisition (Retention, Community) Success Metrics - Kontinuierlicher, planbarer Output an Performance-Creatives - Steigende Conversion durch besseres Zusammenspiel von Creative und Funnel - Klar dokumentierte Workflows und ein eingespieltes Team - Neue Wachstumshebel werden identifiziert und systematisch getestet Company Description Bei Candycush revolutionieren wir die Skincare- & Beautywelt! Effektive Routinen benötigen keine zehn Schritte, sondern die richtigen Produkte um das Beste aus der Haut zu holen.

Role Description Are you a strategist obsessed with the science of persuasion? Do you have the psychological toolkit to turn cold traffic into a dedicated customer base using high-impact advertorials? We are looking for a D2C Funnel Strategist to join our "GANG" and take full control of our creative conversion engine. THE MISSION: WHERE DATA MEETS CREATIVITY - Design and optimize end-to-end user journeys. - Craft advertorials and landing pages leveraging the high-intent nature of Google Ads traffic. Remuneration: €45,000 – €50,000 + Premium Benefits Work Style: 100% Remote (EU-based) Experience: 1+ years of proven success in Direct Response or Performance Marketing Qualifications - Advertorial Specialist: Experience in auditing and writing long-form content. - Direct Response Expert: Mastery of the art of the hook, the lead, and proactive objection handling. - Search Intent Savvy: Understanding of the psychological approach required for Google Ads versus social platforms. - Data-Obsessed: Evidence-based strategic decision-making. - AI-Enabled: Use of AI to enhance productivity while maintaining brand voice. - Linguistic Skills: Native or C2 German for copywriting; B2 English for internal communication. - Bonus: Background in Health, Beauty, or Supplements and foundation in Voice of Customer (VOC) research. Requirements - Creative Engineering: Develop and deploy high-converting advertorials. - Logical Frameworks: Define hypotheses, execution plans, and KPIs for success. - Behavioral Analysis: Analyze split-test results to understand underlying psychology. - Journey Optimization: Identify friction points in the user path. - Team Integration: Collaborate with media buyers for synchronized strategies. - Client Leadership: Present data and insights to brand partners. Benefits - Total Autonomy: Work from wherever you are most productive. - Global Workcations: Team retreats in luxury villas (Bali, Crete, Cape Town). - Customized Perks: Choose benefits that help you perform. - Rapid Career Growth: Resources and mentorship for quick advancement. - Top-Tier D2C Projects: Lead growth for exciting brands in the DACH region. - No Red Tape: Impact the agency's future in a high-performance group.

Programmatic Media Specialist Location: Detroit Global HQ - Hudsons Building - Hudsons Detroit Job Description: Job Description As a Programmatic Media Specialist at MediaOne, General Motors’ in-house media agency, you’ll be on the front lines of our programmatic activation—building, trafficking, and optimizing campaigns across display, online video, audio, CTV, and emerging formats for GM brands including Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate initiatives. You’re hands‑on in the DSPs, close to the data, and excited to turn performance signals into smart, tactical decisions every day. You’ll work alongside channel, audience, and analytics specialists to deliver ambitious performance and brand outcomes across the GM portfolio. Campaign setup & trafficking: - Build and launch campaigns in leading DSPs (e.g., DV360, The Trade Desk, Amazon, Yahoo or equivalent) for GM brands. - Configure audience and contextual strategies, frequency caps, bid strategies, and pacing rules. - Activate across a mix of open exchange, PMP, and programmatic guaranteed inventory with the right brand safety and suitability controls in place. Optimization & in‑flight management: - Own day‑to‑day health of campaigns: pacing, delivery, and performance against KPIs for assigned GM brands. - Optimize bids, budgets, audiences, and inventory to improve CPM, CTR, CPA, ROAS, viewability, VCR, and reach efficiency. - Execute structured A/B tests (creative, audiences, inventory sources, bid strategies) and document learnings. Reporting & insights: - Pull and QA performance data from DSPs and reporting tools and conduct ‘proof of performance’ campaign reporting. - Build clear, concise reporting views that highlight what’s working, what isn’t, and what you’re changing next. - Feed insights back to MediaOne channel leads, GM brand teams, and analytics partners to inform future briefs and strategies. Ways of working & quality: - Follow and help refine naming conventions, taxonomies, and QA checklists for campaign setup across GM brands. - Partner closely with media planners, audience teams, and analytics to ensure programmatic is tightly integrated into full‑funnel GM plans. - Uphold MediaOne and GM standards for brand safety, fraud/IVT protection, suitability, and data privacy. Background & experience: - Bachelor’s degree required - 2+ years of hands‑on experience in programmatic media buying or ad operations (agency, in‑house, or platform side). Technical skills: - Working proficiency in at least one major DSP (DV360, The Trade Desk, Amazon, Yahoo, etc.). Understanding of: - Auction mechanics (first‑price auctions, floors, bid strategies). - Deal structures (open exchange, PMPs, preferred deals, PG). - Core measurement concepts (viewability, IVT/fraud, brand safety, frequency management). - Comfortable using Excel/Sheets and basic visualization tools for performance analysis. Mindset & soft skills: - Strong analytical, detail‑oriented approach; comfortable living in dashboards and log‑level data. - Clear, concise communicator who can explain what the numbers mean and what you plan to do next. - Organized and reliable—able to manage multiple line items and priorities without losing control of pacing or QA. - Curious about the evolving programmatic landscape (identity, SPO, clean rooms, AI‑driven optimization) and eager to test responsibly for large‑scale brands like Chevrolet, GMC, Buick, Cadillac, and OnStar. #LI-MO GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

• Lead the development and execution of brand awareness campaigns that communicate a unified ALU story across all entities, stakeholders and programmes. • Partner with the content and creative teams to produce campaigns that reflect ALU’s mission, value proposition, and student impact. • Develop always-on brand presence strategies across digital and social channels to build recognition and affinity among prospective students, partners, and stakeholders. • Own and manage the end-to-end email marketing function, including lifecycle campaigns, nurture flows, newsletters, and re-engagement programmes. • Manage paid media channels (search, social, display, video) with a focus on efficiency, audience targeting, and measurable outcomes. • Provide regular, actionable reports on campaign performance across brand, email, and paid media channels.