Programmatic Media Specialist Location: Detroit Global HQ - Hudsons Building - Hudsons Detroit Job Description: Job Description As a Programmatic Media Specialist at MediaOne, General Motors’ in-house media agency, you’ll be on the front lines of our programmatic activation—building, trafficking, and optimizing campaigns across display, online video, audio, CTV, and emerging formats for GM brands including Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate initiatives. You’re hands‑on in the DSPs, close to the data, and excited to turn performance signals into smart, tactical decisions every day. You’ll work alongside channel, audience, and analytics specialists to deliver ambitious performance and brand outcomes across the GM portfolio. Campaign setup & trafficking: - Build and launch campaigns in leading DSPs (e.g., DV360, The Trade Desk, Amazon, Yahoo or equivalent) for GM brands. - Configure audience and contextual strategies, frequency caps, bid strategies, and pacing rules. - Activate across a mix of open exchange, PMP, and programmatic guaranteed inventory with the right brand safety and suitability controls in place. Optimization & in‑flight management: - Own day‑to‑day health of campaigns: pacing, delivery, and performance against KPIs for assigned GM brands. - Optimize bids, budgets, audiences, and inventory to improve CPM, CTR, CPA, ROAS, viewability, VCR, and reach efficiency. - Execute structured A/B tests (creative, audiences, inventory sources, bid strategies) and document learnings. Reporting & insights: - Pull and QA performance data from DSPs and reporting tools and conduct ‘proof of performance’ campaign reporting. - Build clear, concise reporting views that highlight what’s working, what isn’t, and what you’re changing next. - Feed insights back to MediaOne channel leads, GM brand teams, and analytics partners to inform future briefs and strategies. Ways of working & quality: - Follow and help refine naming conventions, taxonomies, and QA checklists for campaign setup across GM brands. - Partner closely with media planners, audience teams, and analytics to ensure programmatic is tightly integrated into full‑funnel GM plans. - Uphold MediaOne and GM standards for brand safety, fraud/IVT protection, suitability, and data privacy. Background & experience: - Bachelor’s degree required - 2+ years of hands‑on experience in programmatic media buying or ad operations (agency, in‑house, or platform side). Technical skills: - Working proficiency in at least one major DSP (DV360, The Trade Desk, Amazon, Yahoo, etc.). Understanding of: - Auction mechanics (first‑price auctions, floors, bid strategies). - Deal structures (open exchange, PMPs, preferred deals, PG). - Core measurement concepts (viewability, IVT/fraud, brand safety, frequency management). - Comfortable using Excel/Sheets and basic visualization tools for performance analysis. Mindset & soft skills: - Strong analytical, detail‑oriented approach; comfortable living in dashboards and log‑level data. - Clear, concise communicator who can explain what the numbers mean and what you plan to do next. - Organized and reliable—able to manage multiple line items and priorities without losing control of pacing or QA. - Curious about the evolving programmatic landscape (identity, SPO, clean rooms, AI‑driven optimization) and eager to test responsibly for large‑scale brands like Chevrolet, GMC, Buick, Cadillac, and OnStar. #LI-MO GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

• Lead the development and execution of brand awareness campaigns that communicate a unified ALU story across all entities, stakeholders and programmes. • Partner with the content and creative teams to produce campaigns that reflect ALU’s mission, value proposition, and student impact. • Develop always-on brand presence strategies across digital and social channels to build recognition and affinity among prospective students, partners, and stakeholders. • Own and manage the end-to-end email marketing function, including lifecycle campaigns, nurture flows, newsletters, and re-engagement programmes. • Manage paid media channels (search, social, display, video) with a focus on efficiency, audience targeting, and measurable outcomes. • Provide regular, actionable reports on campaign performance across brand, email, and paid media channels.

Role Description Join our team as an Airport Planner and help shape the future of aviation! The Airport Planner will, under direction from the Director of Airport Planning, develop airport planning documents and programs for the Minneapolis – St. Paul International Airport (MSP) and the six Reliever Airports. The position is responsible for the planning and coordination of long-term plans/master plans and airport layout plans, building relationships with other MAC departments, airport tenants and with other governmental jurisdictions, and the Federal Aviation Administration, MnDOT Aeronautics, and the Metropolitan Council. Other responsibilities will include managing airport zoning and variance processes, environmental review processes for facility development, as well as managing gate plots and simulations for aircraft movements and passenger flows for MSP. This position will help the Director of Planning with budgeting and project programming for the Planning business unit. The successful candidate will have an interest in and passion for aviation, have vision, excellent critical thinking skills, and the ability to self-start planning projects with minimal guidance from the Director of Planning. Qualifications - Bachelor’s degree in Aviation Planning or Airport Planning and Management, Urban, Regional or City Planning, Engineering, Environmental Planning, Architecture or a related field - 3 or more years of airport planning experience - Knowledge and application of planning project workflows - Ability to execute projects in a timely manner - Ability to create relationships with agencies to effectively communicate messaging - Experience with general aviation comprehensive plans as well as Airport Layout Plans (ALPs) - Experience with project budgets, timelines, and execution of planning projects - Comprehensive knowledge of FAA rules, regulations, guidelines, advisory circulars - Ability to oversee multiple projects at once, while ensuring the highest quality of planning is achieved - Ability to prepare, execute, and facilitate stakeholder outreach efforts with minimal supervision - Familiar with state and federal airport programs, criteria and standards to planning projects - Experience with airport planning and environmental document processes - Experience with reviewing and developing approvable FAA forecast documents - Intermediate skill level using Microsoft Word, Outlook, PowerPoint and Excel - Excellent written and oral communication skills including experience with effective presentations to large groups Requirements - Experience with air carrier airport comprehensive plans as well as Airport Layout Plans (ALPs) - 2 years or more of project management experience - Private Pilot’s License - Understanding or some experience with what it takes to manage consultant teams - Comprehensive knowledge of principles and concepts of project budgets, timelines, and execution of planning projects - Ability to apply knowledge and understanding of fundamentals for multiple projects at once - Familiar with airport simulation models and construction of model inputs - Experience with State of Minnesota airport zoning ordinances and Joint Airport Zoning Boards - Experienced in project management of both large-hub airport and general aviation comprehensive plans as well as Airport Layout Plans (ALPs) - Experience with either AutoCAD, GIS, SIMMOD, or Path Planner; and possess an understanding of the appropriate level of graphic support needed to convey ideas, alternatives, and general information to the public - Familiarity with aviation databases, including FAA Aviation Systems Performance Measures, FAA’s Official Airline Guide, Airport Noise and Operations Monitoring Systems, and other federal/state database systems - Pilot/air traffic movement experience for hub and general aviation airports - Knowledge of annual capital improvement programming - Master’s degree in Aviation Planning, Airport Planning and Management, Urban, Regional or City Planning - Knowledge of Transportation Security Administration (TSA) security regulations and guidelines Company Description The Metropolitan Airports Commission (MAC) owns and operates one of the nation’s largest airport systems, including Minneapolis-St Paul International (MSP) and six general aviation airports. The MAC’s airports connect the region to the world and showcase Minnesota’s extraordinary culture to millions of passengers from around the globe who arrive or depart through MAC airports each year. MAC is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, gender, age, nationality, or disability. MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability, please contact Tekia Jefferson at 612-726-8196 or Tekia.Jefferson@mspmac.org.

Role Description En Horizonia Talent Advisory, consultora especializada en atracción de talento, estamos buscando un perfil disruptivo, analítico y creativo para sumarse directamente a nuestro equipo interno como Freelance Performance & Growth Marketing. Tareas - Atracción de Talento y Performance Digital (80% de prioridad): - Diseñar y estructurar embudos de captación digital utilizando plataformas publicitarias para proveer un flujo constante y masivo de candidatos a nuestros reclutadores locales en provincias (Sedes foco: Trujillo y Huacho). - Configurar, monitorear y optimizar anuncios pagados (Principalmente Facebook Lead Ads e Instagram Ads), controlando el costo por lead (CPL). - Producir contenido audiovisual ágil y dinámico (TikToks, Reels, Shorts) para explicar de forma atractiva los beneficios de nuestras vacantes. - Liderar transmisiones en vivo semanales (Lives) para interactuar y absolver dudas de postulantes en tiempo real. - Desarrollo de Marca e Inbound B2B (20% de prioridad): - Documentar el "detrás de cámaras" de los éxitos de Horizonia en provincias para alimentar los canales corporativos. - Colaborar en el diseño de piezas y contenidos de valor orientados a líderes de Gestión Humana y Gerentes, apoyando de manera tangencial la captación comercial B2B. Qualifications - Estudiante de los últimos ciclos o egresado técnico/universitario de Ciencias de la Comunicación, Marketing, Publicidad o carreras afines. Requirements - Manejo de administradores de anuncios publicitarios (Meta Ads Manager). - Edición ágil de video en aplicaciones móviles o de escritorio (CapCut, Premiere o similares). - Diseño rápido de piezas gráficas de soporte (Canva o Suite Adobe). - Alta energía, soltura y cero timidez frente a cámaras (excelente dicción y fluidez verbal). - Orientación neta a resultados y analítica de conversión (métricas de volumen y leads diarios). - Autonomía e iniciativa para proponer formatos disruptivos. Benefits - Jornada: Part-Time (20 horas semanales distribuidas con flexibilidad). - Esquema: 100% Remoto (con coordinaciones locales eventuales). - Mentoría Directa: Trabajarás y aprenderás codo a codo bajo la supervisión directa y mentoría de nuestra Socia de Marketing / Comercial. - Impacto Real: No es un puesto administrativo de oficina; es un rol de alto impacto práctico ideal para construir un portafolio sólido de casos de éxito reales con inversión publicitaria digital real.