• Working on performance strategies for clients. • Maintaining & analysing of advertising channels like Facebook, Instagram, Snapchat, TikTok, Pinterest, Twitter. • Planning company’s & clients performance goals. • Creating, analysis & optimization on the campaign / ad set / ad level. • Running experiments in a scientific way (with observation, hypothesis, desired outcomes & actions). • Working on the company's procedures to make our life easier. • Digging through data & ideas to find new opportunities to drop CPA.

• Leading paid social strategy across a portfolio of growth-focused clients • Managing and optimising campaigns primarily across Meta, with exposure to TikTok and emerging channels • Turning business problems into clear acquisition strategies backed by data and insights • Diagnosing performance issues and identifying growth opportunities before clients do • Building scalable systems and improving operational workflows across paid social • Partnering with creative teams to develop high-performing ad concepts, briefs and testing frameworks • Designing and executing structured testing strategies across audiences, creatives and campaign structures • Acting as a trusted advisor to clients, confidently presenting insights, recommendations and performance narratives • Helping shape the agency’s approach to AI, creative velocity and modern acquisition strategy

Role Description We're hiring a Performance Marketing Lead to own paid acquisition end-to-end. You'll run the channels, write the copy, build the landing pages, and defend your numbers in weekly pipeline reviews with the founders. No team underneath you — you'll build AI agents to handle the ops that don't need a human. We don't need someone to set up from scratch. We need someone to own, optimize, and scale what's already working. OTE is $110–135K, and you'll know your bonus math on day one. Responsibilities - Own all paid acquisition channels — directory listings, pay-per-lead programs, paid search, paid social — and their ROI - Track CAC, LTV, and payback period for every paid source; report against pipeline and revenue targets weekly in front of the founders - Build and run landing page tests to improve conversion on paid traffic - Manage the experimentation budget — propose the test, ship it, kill it or scale it based on data - Build AI agents to automate bid management, creative iteration, and reporting so the repetitive ops don't live on your plate - Take over an active HubSpot instance with lead source attribution and contact-level qualification tracking; improve it - Operate across a modern measurement stack (HubSpot, GA4, GSC, custom MCP integrations) with a defined ICP and a backlog of experiments ready to ship Qualifications - Paid acquisition track record. 3+ years running paid for B2B services, agencies, or high-ticket SaaS. Bring the dashboards, the before/after screenshots, and the actual numbers — spend, leads, revenue, time period. Assertions without evidence don't move the conversation forward. - Budget discipline. You've managed five- and six-figure annual ad budgets and spent like it was your own money. You know the difference between a test worth running and a budget burn. - Attribution skepticism. You distrust attribution data before you trust it. You understand the gaps in last-click, the limits of GA4, and why a "good" ROAS number sometimes lies. You don't optimize for what's easy to measure. - HubSpot and reporting fluency. You can build the pipeline report yourself. HubSpot, GA4, ad platform dashboards — you pull the data, spot the problem, and come to the weekly review with a point of view, not a status update. - AI-native operator. You've built workflows around Claude, automation platforms, or similar tools — not as experiments, as daily infrastructure. Bid management, creative testing, reporting pipelines. You know which parts of the job the agent can own. - Hands-on. You write the ad copy. You build the landing page. You do not wait for a designer or a copywriter to unblock you. - Proactive communicator. Async, in writing, with numbers. When a channel is underperforming, you say so before the pipeline review — not during it. Requirements - Base $70–90K depending on experience, plus a quarterly performance bonus tied to qualified pipeline and blended CAC targets. - OTE $110–135K. Bonus math is defined on day one — no mystery comp. - $10–25K/month in paid media spend under your direct control, with budget that grows with proven ROI. - Direct founder access — leadership is in the pipeline review every week, not in a boardroom. - Fully remote, EST/CST hours, async-friendly. - Clean data and a working measurement stack from day one — no 0-to-1 setup tax. - Tooling budget for AI platforms and automation infrastructure.

Role Description You own a paid acquisition channel for Viktor — Google or Meta, whichever is your home turf. Search, Performance Max, YouTube, Facebook, Instagram, the full stack of whichever platform you came up on. Strategy, keyword and audience structure, creative direction, budget, performance. You're the person who turns paid spend into qualified pipeline and paying teams. You think in experiments, ship fast, and treat the account as a system to optimize, not a dashboard to report on. Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google and Meta are both channels we believe in. You'll be the founding owner of one of them — end-to-end, no agency layer. Day-1 operator. Day-180 architect of how Viktor runs paid on your channel. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output. What You'll Actually Do - Own your channel end-to-end at scale. - Deploy serious budget from day one and scale from there. - Run the conversion path. - Set the experimentation cadence. - Own measurement and attribution for the channel. - Build the playbook. - Partner with the Head of Performance Marketing on budget and prioritization. - Report weekly on spend, CAC, pipeline contribution. The Bar You'll be measured on pipeline and CAC from your channel. Not on impression share, CTR, or campaign count. "I'd need a PPC specialist, a media buyer, a landing page team, and a creative director" is an instant no-hire. You're all of them. How You'll Know It's Working - 30 days: Account audited. Wasteful spend and bad targeting killed. Tracking and attribution clean. First experiments shipped with clear hypotheses. - 60 days: Campaign architecture restructured. Bidding strategy and budget allocation locked to pipeline goals. Creative or landing page production cadence locked. CAC trend visible. Weekly read-out into the Performance Marketing cycle. - 90 days: Your channel is predictable and scaling, with a documented playbook. Experimentation loop running. Hiring rubric drafted if/when we add a second seat on the channel. Who You Are - Senior paid acquisition operator with deep experience on Google or Meta for B2B SaaS or AI. - Pipeline-accountable. - Managed six- or seven-figure monthly budgets on your channel. - Think about the whole conversion path. - If Google is your channel: strong instinct for keyword strategy, match-type discipline, search intent, and landing page experimentation. - If Meta is your channel: strong creative instinct. - Comfortable with data. - Documented experimentation practice. - Operator-first. - Strong partner. - AI-native daily workflow. - Founder mentality. - EU primary. NYC secondary. Remote OK with EU/ET overlap. Why This Role Is Different - No agency layer. You own the account. - The Head of Performance Marketing and the co-founders care about how Viktor grows. - The product makes the work easier. Even Better If - You've scaled paid from zero at a Series A or B B2B SaaS. - You've worked on AI or PLG products. - You've owned both ad account and landing page or creative production in a prior role. How we work - Small team, high trust, low process. - Decisions are made by owners, not committees. - You will ship your first week. - You will talk to users your first day. - We build things, see if they work, and iterate. Why Viktor This is a rare window. The product works. The market is pulling. The team is small enough that what you do next week will be live in production next week. Compensation Competitive salary and the kind of ownership that only exists at this stage.