Hustle

• Managing strategy and execution across direct response channels, primarily Google Search • Scaling accounts sustainably while hitting commercial performance targets • Designing and implementing structured experiments • Analysing performance data across GA4 and other attribution sources • Managing client relationships and running regular WIPs • Building reporting dashboards and forecasting models • Maintaining conversion tracking and UTM structures • Working closely with technical teams to automate repetitive tasks using AI tooling • Coaching and mentoring junior team members

• Leading paid social strategy across a portfolio of growth-focused clients • Managing and optimising campaigns primarily across Meta, with exposure to TikTok and emerging channels • Turning business problems into clear acquisition strategies backed by data and insights • Diagnosing performance issues and identifying growth opportunities before clients do • Building scalable systems and improving operational workflows across paid social • Partnering with creative teams to develop high-performing ad concepts, briefs and testing frameworks • Designing and executing structured testing strategies across audiences, creatives and campaign structures • Acting as a trusted advisor to clients, confidently presenting insights, recommendations and performance narratives • Helping shape the agency’s approach to AI, creative velocity and modern acquisition strategy

• You'll be the first dedicated sales hire, which means you get to shape how this is done. • Reporting directly to the SLT: You'll own the full sales cycle, from identifying and prospecting the right opportunities, through to pitching, proposal, and close. • This isn't a role where leads land in your inbox, so you'll need to be proactive, self-directed, and energised by building relationships from scratch.

• Own Client Strategy • Lead strategy across a portfolio of B2C and eCommerce clients • Translate business goals into full-funnel paid media strategies • Run client strategy sessions, performance reviews and planning conversations • Identify growth opportunities within existing accounts • Drive Performance Marketing Outcomes • Oversee campaign strategy across Meta, Google Ads, TikTok and other paid channels • Guide campaign structure, testing frameworks and optimisation strategies • Monitor performance and step in when strategic changes are required • Ensure campaigns are aligned with revenue and growth objectives • Lead a Performance Pod • Manage and mentor two media buyers • Run weekly planning sessions and prioritise workloads across accounts • Provide feedback, coaching and development support • Foster a high-performing and collaborative team culture • Creative & Testing Strategy • Collaborate on creative direction and campaign briefs • Lead structured creative testing across paid social • Use insights and performance data to guide ongoing optimisation • Contribute to Agency Growth • Maintain strong client relationships and retention • Support new business opportunities through audits or strategic input • Share insights and learnings with the wider team

• Own paid demand generation for B2B & SaaS brands • Manage and optimise campaigns across platforms including LinkedIn Ads, Google Ads, Microsoft Ads, Meta Ads, Reddit and Capterra • Success measured by pipeline impact, not just leads • Produce clear performance reports that go beyond metrics to explain what’s working and what should change • Work closely with a Demand Generation Manager to execute and report on campaigns