• Develop and execute SEO and GEO (Generative Engine Optimization) strategies to strengthen CI&T's organic presence in search engines and AI-powered platforms. • Conduct technical SEO audits, identifying opportunities related to crawlability, indexing, Core Web Vitals, information architecture, schema markup, and organic performance. • Plan and implement global and local content strategies focused on search intent, topical authority, and discoverability in AI Search environments. • Conduct keyword research, semantic analysis, entity analysis, and map content opportunities for different markets and regions. • Collaborate with content, branding, media, analytics teams, external partners, and global stakeholders to ensure SEO/GEO excellence across digital initiatives. • Monitor organic performance using tools such as GA4, Google Search Console, Semrush, Ahrefs, and emerging AI visibility platforms. • Create dashboards, executive reports, and business-oriented analyses, connecting organic metrics to pipeline generation, engagement, and growth. • Develop continuous tests and experiments to optimize content, page structure, interlinking, snippets, and formats aimed at AI-generated answers. • Keep up with SEO, GEO, AEO (Answer Engine Optimization) trends and the evolution of search algorithms and LLMs, bringing strategic recommendations to the team. • Support CI&T's global thought leadership and digital authority initiatives. • Ensure technical implementation and continuous SEO/GEO best practices on CI&T's global website platform (Webflow).

• Execute and develop the global SEO strategy of our portals and products. • Collaborate on quarterly plans and long-term SEO strategy with SEO leaders, as well as other Marketing and Business leaders. • Work closely and partner with teams from the US, Puerto Rico, India, and Poland, such as Product, Design/UX, Content, Engineering, and Customer Support, to plan, organize, and manage cross-team collaboration & shared projects aimed at maximizing business growth. • Create and optimize SEO, UX, and content of our portals and products. • Monitor SEO performance and constantly look for opportunities to scale organic traffic and sales. • Own our SEO traffic and revenue goals. • Each quarter, review and set team and individual goals in our Roadmap, to grow our SEO performance and track progress against monthly goals and the yearly budget.

• SEO optimization of Google Business Profiles for a globally recognized sportswear brand

• Own and improve organic and paid search performance • Identify and resolve technical SEO issues (crawlability, indexation, site health) • Build and optimise paid search campaigns (Google Ads, Bing Ads) • Improve website performance impacting rankings and conversions (Core Web Vitals) • Develop reporting systems across GA4, Search Console, and ad platforms • Run ongoing experimentation (keywords, landing pages, bids, technical fixes) • Build AI agents to automate workflows and scale execution