Navigate Change
Senior SEO/GEO Analyst
Location
Brazil
Posted
6 days ago
Salary
0
Seniority
Senior
Job Description
Senior SEO/GEO Analyst
CI&T
• Develop and execute SEO and GEO (Generative Engine Optimization) strategies to strengthen CI&T's organic presence in search engines and AI-powered platforms. • Conduct technical SEO audits, identifying opportunities related to crawlability, indexing, Core Web Vitals, information architecture, schema markup, and organic performance. • Plan and implement global and local content strategies focused on search intent, topical authority, and discoverability in AI Search environments. • Conduct keyword research, semantic analysis, entity analysis, and map content opportunities for different markets and regions. • Collaborate with content, branding, media, analytics teams, external partners, and global stakeholders to ensure SEO/GEO excellence across digital initiatives. • Monitor organic performance using tools such as GA4, Google Search Console, Semrush, Ahrefs, and emerging AI visibility platforms. • Create dashboards, executive reports, and business-oriented analyses, connecting organic metrics to pipeline generation, engagement, and growth. • Develop continuous tests and experiments to optimize content, page structure, interlinking, snippets, and formats aimed at AI-generated answers. • Keep up with SEO, GEO, AEO (Answer Engine Optimization) trends and the evolution of search algorithms and LLMs, bringing strategic recommendations to the team. • Support CI&T's global thought leadership and digital authority initiatives. • Ensure technical implementation and continuous SEO/GEO best practices on CI&T's global website platform (Webflow).
Job Requirements
- Strong experience in SEO, preferably in global, enterprise, or digital agency environments.
- Advanced knowledge of technical SEO, on-page SEO, off-page SEO, and content strategies.
- Familiarity with GEO, AI Search, LLM Optimization, AEO, or initiatives related to optimization for generative platforms.
- Experience with tools such as GA4, Google Search Console, Semrush, Ahrefs, and similar tools.
- Analytical ability to turn data into actionable insights.
- Knowledge of web architecture, basic HTML, schema markup, and site performance.
- Experience working cross-functionally with marketing, technology, and content teams.
- Proficiency in written and verbal English.
- Proactive mindset, oriented to experimentation and continuous learning.
- Experience with international/multilingual SEO strategies is a plus.
- Knowledge of AI-driven search experiences and optimization for platforms such as ChatGPT, Gemini, Perplexity, and Copilot.
- Familiarity with automations, Python, APIs, or AI workflows applied to marketing.
- Experience in technology companies, digital consulting, or digital transformation.
- Certifications in SEO, Analytics, or Digital Marketing.
- Knowledge of Webflow.
Benefits
- Health and dental insurance;
- Meal and food allowance;
- Childcare assistance;
- Extended parental leave;
- Partnerships with gyms and health & wellness professionals via Wellhub (Gympass) and TotalPass;
- Profit-sharing (PLR);
- Life insurance;
- Continuous learning platform (CI&T University);
- Employee discounts club;
- Free online platform dedicated to promoting physical and mental health and well-being;
- Pregnancy and responsible parenting course;
- Partnerships with online course platforms;
- Language learning platform;
- And many more
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