• Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals. • Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth. • Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels. • Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels. • Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core. • Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies. • Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks. • Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

Role Description As a Lead Strategist, your role will be to drive profit-first growth through expert strategy, creativity, and leadership. You’ll be implementing our Growth Marketing OS to help clients scale profitably and overcome growth challenges. Here’s what you’ll be owning: - Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals. - Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth. - Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels. - Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels. - Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core. - Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies. - Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks. - Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages. Qualifications - Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus). - Proven success driving results with $40k+/month ad budgets. - Marketing expertise in creative strategy, data analysis, and fundamentals. - Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics. - Top-notch communicator with a client-centered mindset. - A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another. Benefits - Competitive Pay: $90-$110k + access to company bonus scheme. - Learn from the Best: Access elite training, industry courses, and events to sharpen your edge. - Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within. - Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond. - Full Team Support: From media to creative, our team has your back so you can focus on what you do best.

• You will drive revenue growth by converting site visitors into customers through funnel optimization, experimentation, CRO, and AI-driven user experiences, with the long-term goal of owning the full funnel and Revenue per Visitor (RPV) for a market. • During the first six months, you will focus on improving the visitor-to-funnel-start conversion rate across key markets. This will be achieved by optimizing landing pages, CTAs, and funnel entry messaging, while ensuring that traffic intent is perfectly aligned with the landing experience. • Simultaneously, you will work to improve the lead generation rate on top paid landing pages by running targeted A/B tests on page structure, copy, and layout to maximize performance in close collaboration with the paid marketing team. • Over a twelve-month horizon, you will launch an AI-driven advisor for service and price discovery while optimizing the site for LLM-driven discovery and emerging AI browsing behaviors, using AI tools to improve overall workflows and funnel efficiency. • As you influence key pricing, packaging, and monetization decisions, you will progressively take on end-to-end ownership of full funnel performance and Revenue per Visitor (RPV) for a designated market.

Role Description We are looking for an eCommerce Manager - Growth to improve conversion, monetisation, and funnel performance across Sleek’s digital journeys. Mission: - Drive revenue growth by converting site visitors into customers through funnel optimization, experimentation, CRO, and AI-driven user experiences. - Long-term goal of owning the full funnel and Revenue per Visitor (RPV) for a market. Outcomes: - Outcome 1 (1–6 Months): Improve Funnel Entry Conversion. - Outcome 2 (1–6 Months): Drive Lead Generation on Paid Channels. - Outcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences. - Outcome 4 (12+ Months): Step Up into Full Funnel Ownership. Qualifications - 4 to 7 years of specialized experience across eCommerce, CRO, Growth, Digital Product, or Performance Marketing roles. - Proven success in directly improving the performance of landing pages, digital funnels, or conversion rates. - Active, daily practice of using AI tools. - Practical capabilities with key web experimentation, analytics, and behavioral analysis platforms such as GA4, Hotjar, VWO, Mixpanel, or comparable tools. - Deep understanding of CRO methodologies, user behavior dynamics, funnel optimization strategies, and the customer decision-making process. - Proven experience collaborating effectively with multidisciplinary teams across Marketing, Revenue, Product, or Engineering functions. - Familiarity with search engine optimization (SEO), parsing user intent, and navigating evolving AI-driven discovery ecosystems like GEO and Web MCP is highly valued. Requirements - Customer-Centric Thinker: Understands user intent, behaviour, friction, and decision drivers. - Ownership: Takes accountability for outcomes, conversion performance, and revenue impact. - Data-Driven: Uses data, customer insights, and experimentation to make decisions. - Structured Thinking: Able to prioritise problems and simplify complexity. - Experimentation Mindset: Tests fast, learns quickly, and iterates continuously. - Systems Thinker: Understands how traffic, messaging, UX, pricing, and funnels work together. - Strong Collaborator: Works effectively across Marketing, Revenue, Product, and Platform teams. Benefits - Humility and kindness: A culture of not taking ourselves too seriously and being able to laugh. - Flexibility: Work from home and fully remote options available. - Financial benefits: Competitive market salaries, generous paid time off, and employee share ownership plan. - Personal growth: Responsibility and autonomy with various training programmes available. - Commitment to being a force for good as a certified B Corp. Company Description Sleek makes the back-office easy for micro SMEs through proprietary software and AI, focusing on customer delight. We operate across three business segments: - Corporate Secretary - Accounting & Bookkeeping - FinTech payments Sleek launched in 2017 and now has around 15,000 customers across Singapore, Hong Kong, Australia, and the UK.