Role Description As a Lead Strategist, your role will be to drive profit-first growth through expert strategy, creativity, and leadership. You’ll be implementing our Growth Marketing OS to help clients scale profitably and overcome growth challenges. Here’s what you’ll be owning: - Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals. - Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth. - Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels. - Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels. - Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core. - Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies. - Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks. - Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages. Qualifications - Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus). - Proven success driving results with $40k+/month ad budgets. - Marketing expertise in creative strategy, data analysis, and fundamentals. - Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics. - Top-notch communicator with a client-centered mindset. - A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another. Benefits - Competitive Pay: $90-$110k + access to company bonus scheme. - Learn from the Best: Access elite training, industry courses, and events to sharpen your edge. - Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within. - Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond. - Full Team Support: From media to creative, our team has your back so you can focus on what you do best.

• You will drive revenue growth by converting site visitors into customers through funnel optimization, experimentation, CRO, and AI-driven user experiences, with the long-term goal of owning the full funnel and Revenue per Visitor (RPV) for a market. • During the first six months, you will focus on improving the visitor-to-funnel-start conversion rate across key markets. This will be achieved by optimizing landing pages, CTAs, and funnel entry messaging, while ensuring that traffic intent is perfectly aligned with the landing experience. • Simultaneously, you will work to improve the lead generation rate on top paid landing pages by running targeted A/B tests on page structure, copy, and layout to maximize performance in close collaboration with the paid marketing team. • Over a twelve-month horizon, you will launch an AI-driven advisor for service and price discovery while optimizing the site for LLM-driven discovery and emerging AI browsing behaviors, using AI tools to improve overall workflows and funnel efficiency. • As you influence key pricing, packaging, and monetization decisions, you will progressively take on end-to-end ownership of full funnel performance and Revenue per Visitor (RPV) for a designated market.

Role Description We are looking for an eCommerce Manager - Growth to improve conversion, monetisation, and funnel performance across Sleek’s digital journeys. Mission: - Drive revenue growth by converting site visitors into customers through funnel optimization, experimentation, CRO, and AI-driven user experiences. - Long-term goal of owning the full funnel and Revenue per Visitor (RPV) for a market. Outcomes: - Outcome 1 (1–6 Months): Improve Funnel Entry Conversion. - Outcome 2 (1–6 Months): Drive Lead Generation on Paid Channels. - Outcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences. - Outcome 4 (12+ Months): Step Up into Full Funnel Ownership. Qualifications - 4 to 7 years of specialized experience across eCommerce, CRO, Growth, Digital Product, or Performance Marketing roles. - Proven success in directly improving the performance of landing pages, digital funnels, or conversion rates. - Active, daily practice of using AI tools. - Practical capabilities with key web experimentation, analytics, and behavioral analysis platforms such as GA4, Hotjar, VWO, Mixpanel, or comparable tools. - Deep understanding of CRO methodologies, user behavior dynamics, funnel optimization strategies, and the customer decision-making process. - Proven experience collaborating effectively with multidisciplinary teams across Marketing, Revenue, Product, or Engineering functions. - Familiarity with search engine optimization (SEO), parsing user intent, and navigating evolving AI-driven discovery ecosystems like GEO and Web MCP is highly valued. Requirements - Customer-Centric Thinker: Understands user intent, behaviour, friction, and decision drivers. - Ownership: Takes accountability for outcomes, conversion performance, and revenue impact. - Data-Driven: Uses data, customer insights, and experimentation to make decisions. - Structured Thinking: Able to prioritise problems and simplify complexity. - Experimentation Mindset: Tests fast, learns quickly, and iterates continuously. - Systems Thinker: Understands how traffic, messaging, UX, pricing, and funnels work together. - Strong Collaborator: Works effectively across Marketing, Revenue, Product, and Platform teams. Benefits - Humility and kindness: A culture of not taking ourselves too seriously and being able to laugh. - Flexibility: Work from home and fully remote options available. - Financial benefits: Competitive market salaries, generous paid time off, and employee share ownership plan. - Personal growth: Responsibility and autonomy with various training programmes available. - Commitment to being a force for good as a certified B Corp. Company Description Sleek makes the back-office easy for micro SMEs through proprietary software and AI, focusing on customer delight. We operate across three business segments: - Corporate Secretary - Accounting & Bookkeeping - FinTech payments Sleek launched in 2017 and now has around 15,000 customers across Singapore, Hong Kong, Australia, and the UK.

Role Description We are looking for a highly creative, performance-driven Ecommerce Creative Designer who understands how to build visual content that not only looks exceptional, but also drives engagement, conversion, and revenue. This is not a traditional graphic design role. We are looking for someone who thinks like both a designer and a marketer — someone who understands DTC ecommerce, consumer psychology, paid social creative, retention marketing, and modern digital storytelling. You will play a key role in shaping the visual identity and marketing creative across various platforms. The ideal candidate thrives in fast-moving ecommerce environments and can produce high-quality creative quickly without sacrificing brand consistency or performance. If you love consumer brands, understand what makes content convert, and enjoy working across multiple creative formats, this role is for you. What You’ll Be Responsible For - Social Media & Paid Creative - Design engaging creative assets for Instagram, TikTok, Facebook, Pinterest, and emerging social platforms. - Create static graphics, carousels, stories, promotional assets, GIFs, and short-form video content. - Develop creative for both organic social campaigns and paid advertising initiatives. - Design mobile-first assets optimized for performance marketing and conversion. - Collaborate with the marketing team on ad concepts, hooks, creative testing, and campaign iterations. - Stay current on DTC trends, platform best practices, and evolving consumer behavior. - Email Marketing Design - Design visually compelling, conversion-focused email campaigns in platforms such as Klaviyo. - Build creative for: - Product launches - Promotions and seasonal campaigns - Retention and lifecycle flows - Abandoned cart and customer nurture sequences - Optimize layouts and visuals for mobile-first ecommerce experiences. - Collaborate closely with marketing and ecommerce teams to align creative with campaign objectives and revenue goals. - Ecommerce & Shopify Creative - Design homepage banners, collection graphics, landing page assets, and promotional web creative. - Support ongoing updates and merchandising within Shopify. - Create digital assets for product launches and promotional campaigns. - Ensure visual consistency across website, email, and social touchpoints. - Help improve the overall customer journey through thoughtful and conversion-focused design. - Creative Production & Content Execution - Edit photos and videos for digital campaigns and social media content. - Resize and adapt creative across multiple platforms and ad formats. - Assist with campaign ideation, creative brainstorming, and visual storytelling. - Support marketing initiatives tied to promotions, product launches, retention, and acquisition. - Work cross-functionally with ecommerce, marketing, and product teams to execute campaigns efficiently. - AI & Workflow Optimization - Utilize AI tools such as ChatGPT, Claude, Gemini, and emerging creative technologies to improve workflow efficiency and production speed. - Use AI-assisted workflows for: - Creative ideation - Copy generation - Content planning - Asset variation creation - Creative optimization - Stay informed on evolving AI and ecommerce marketing technologies. Qualifications - 3+ years of experience in ecommerce design, digital marketing design, or DTC creative production. - Strong portfolio showcasing: - Ecommerce creative - Paid social assets - Email marketing design - Digital campaigns - Social content - Strong understanding of DTC/ecommerce marketing and performance-driven creative. - Proficiency in: - Adobe Photoshop - Adobe Illustrator - Adobe Premiere Pro - Experience creating mobile-first creative optimized for paid social platforms. - Strong understanding of typography, branding, layout, and visual storytelling. - Ability to manage multiple projects in a fast-paced environment. - Excellent communication and organizational skills. Preferred Experience - Experience working with U.S.-based consumer or ecommerce brands. - Experience with short-form video editing for Reels, TikTok, or paid ads. - Motion graphics or animation experience. - Familiarity with AI-assisted creative workflows. - Understanding of ecommerce funnels, customer retention, and lifecycle marketing. - Familiarity with: - Shopify - Klaviyo - Meta Ads creative best practices - Ecommerce merchandising What We’re Looking For - A highly creative designer who also understands marketing strategy. - Someone who understands how creative impacts engagement, conversion, and brand growth. - Strong aesthetic judgment and attention to detail. - A proactive self-starter who moves quickly while maintaining high-quality output. - Someone comfortable operating in a fast-moving ecommerce environment. - A collaborative team player who communicates clearly and takes ownership. Success in This Role Looks Like - High-performing creative that improves engagement and conversion. - Consistent, on-brand execution across all marketing channels. - Fast turnaround times without sacrificing quality. - Strong collaboration with marketing and ecommerce teams. - Proactive contribution to campaign ideation and creative strategy. - Continuous improvement through creative testing and iteration. To Apply - Please submit: - Resume - Portfolio showcasing ecommerce, email, social, and digital marketing work - Examples of: - Paid social creative - Email campaigns - Shopify or ecommerce design work - Short-form video content - Any relevant experience with: - Shopify - Klaviyo - AI-assisted creative workflows - DTC ecommerce brands