ABB Ltd is a global leader in electrification and automation technologies with a mission to enable a more sustainable and resource-efficient future. The company
Strategic Marketing Manager
Location
North Carolina
Posted
12 days ago
Salary
$142.5K - $228K / year
Seniority
Lead
Job Description
Strategic Marketing Manager
ABB Ltd.
Title: Strategic Marketing Manager, Data Centers Location: Cary, NC, United States Hybrid/ Remote Job Description: At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: Industries and Channel Marketing Manager Your role and responsibilities: As a Strategic Marketing Manager, Data Center, you will lead market‑driven growth initiatives for the U.S. Data Center market. This role is responsible for defining and activating strategic marketing programs aligned with ABB Electrification's strategy, positioning ABB as a trusted technology partner. This is a cross‑functional role working closely with commercial, product, marketing, strategy, and external industry stakeholders. Success in this role requires market insight, strategic thinking, and the ability to translate business strategy into impactful marketing execution and storytelling. For this position, we are open to candidates working Hybrid out of the Cary, NC office or full-remote in the United States. This role is contributing to the Electrification Smart Buildings division in the United States. Key Responsibilities - Strategic marketing leadership - Develop segment‑specific strategies for the U.S. data center market, translating long‑term business priorities into clear go‑to‑market plans and measurable campaign objectives. - Market and competitive intelligence - Deliver data‑driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities. - Integrated marketing execution - Lead cross‑functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels. - Industry engagement and thought leadership - Elevate ABB's presence in the data center ecosystem through industry participation, speaking engagements, and thought‑leadership initiatives that strengthen brand positioning. Qualifications - Bachelor's degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including experience in marketing, product management, or sales; or a Master's degree with 10+ years of relevant experience. - Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or mission‑critical facilities), specifically within the US market. - Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. - Demonstrated ability to work effectively across multiple functions and influence without direct authority. - Exhibits a high say/do ratio-sets clear commitments and delivers results with consistency and credibility. - Strong analytical, communication, and executive‑level presentation skills. - Ability to travel up to 30% within the U.S. What's in it for you? More about us Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. go.abb/electrification Why ABB? What's in it for you: We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day. ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB. All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law. ABB Benefit Summary for eligible US employees [excludes ABB E-mobility, Athens union, Puerto Rico] Go to MyBenefitsABB.com and click on "Candidate/Guest" to learn more Health, Life & Disability - Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan. - Choice between two dental plan options: Core and Core Plus - Vision benefit - Company paid life insurance (2X base pay) - Company paid AD&D (1X base pay) - Voluntary life and AD&D - 100% employee paid up to maximums - Short Term Disability - up to 26 weeks - Company paid - Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay. - Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance - Parental Leave - up to 6 weeks - Employee Assistance Program - Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption - Employee discount program Retirement - 401k Savings Plan with Company Contributions - Employee Stock Acquisition Plan (ESAP) Time off - ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy. While base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between $142,500 and $228,000 annually and is eligible for a short-term incentive plan/annual bonus. Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
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Marketing Engineer, Demand Generation
Product GeniusProduct Genius is pioneering Large Interaction Models — bringing the power of generative AI to applications requiring real-time response on limited training sets. In eCommerce, we create "thinking websites" that personalize the shopping journey in real time, driving documented revenue lifts of 30%+. Engineering is our DNA. We apply that same rigor to our go-to-market systems. We believe data matters, experimentation matters, proof matters, and authentic customer value creates durable businesses.
Role Description You are a technical, AI-native growth operator who sees marketing as a system to be engineered, not a collection of campaigns. You thrive at the intersection of growth, data science, generative AI, systems thinking, experimentation, and product intuition. You don't just use a marketing stack — you architect intelligent workflows, feedback loops, and AI-assisted systems that compound over time. You are excited by questions like: - What parts of marketing should humans still do? - What can AI automate entirely? - How do we dramatically increase experimentation velocity? - How do we build authentic, trustworthy growth rather than shallow optimization? You bring a builder's mindset — comfortable vibe-coding a Python script to bridge a tooling gap, moving fluidly between strategy and execution. You probably think the future marketing organization will look radically different from today's, and you want to help invent it. Qualifications - Systems thinking — you reason in workflows, feedback loops, and compounding advantages - Technical fluency with APIs and coding (ex Python), workflow automation, AI tooling, CRM architecture, and modern GTM infrastructure (Clay, Apollo, HubSpot, or similar strongly preferred) - Experience working with major Ads / Social platforms (Google, Facebook, LinkedIn, Reddit, etc) - Comfort vibe-coding lightweight workflows and scripts in Python or JavaScript - Deep analytical rigor — you build systems that generate insight, not just dashboards - Experimentation mindset — you form hypotheses quickly, test rigorously, and update based on evidence - AI fluency — you already use AI heavily and constantly look for leverage - 3+ years in B2B demand generation, growth engineering, RevOps. Product-led growth experience preferred. - No specific degree required. Demonstrated ability to build systems, drive growth, and learn quickly matters more. Requirements - Architect the growth system — Design end-to-end growth infrastructure integrating referral, paid, outbound, social, CRM, and product signals into a cohesive, continuously improving system. - Build AI-assisted workflows — Automate lead enrichment, segmentation, outbound sequencing, content generation, performance analysis, and workflow orchestration using tools like Clay, Apollo, and custom automations. - Manage an AI agent workforce — Design agents that handle data acquisition, enrichment, content transformation, research, and campaign execution. - Drive demand generation — Own performance across paid and outbound channels (Google, Meta, LinkedIn, email, partnerships). Build high-intent pipeline and drive awareness-to-trial conversion. - Treat growth like a product — Instrument the full funnel. Measure CAC, conversion, and pipeline quality. Use experimentation to isolate variables and improve system performance. - Build feedback loops — Connect prospect/customer behavior, campaign performance, CRM activity, and revenue outcomes into actionable intelligence using an AI-first systems approach. - Collaborate with sales — Optimize lead scoring, prioritization, handoff systems, and sales enablement workflows. - Engineer content systems — Transform organizational knowledge, CRM data, and sales conversations into high-performing ads, outbound messaging, landing pages, and email sequences. Benefits - Competitive salary plus stock options - Health insurance - Dental insurance - Vision insurance - 401k matching - Flexible PTO - More benefits to support long-term well-being Company Description Product Genius is pioneering Large Interaction Models — bringing the power of generative AI to applications requiring real-time response on limited training sets. In eCommerce, we create "thinking websites" that personalize the shopping journey in real time, driving documented revenue lifts of 30%+. Engineering is our DNA. We apply that same rigor to our go-to-market systems. We believe data matters, experimentation matters, proof matters, and authentic customer value creates durable businesses.

