• Owns how Tessitura communicates value to existing members • Builds and runs a lifecycle marketing system • Guides the direction for member communications across the lifecycle • Partners with Member Services for renewal conversations and upsell activities • Designs a cohesive, integrated lifecycle engine across campaigns • Continuously evolves the system based on what's working with members • Sets clear direction for lifecycle marketing operations • Connects Lifecycle marketing to pipeline

• Own how Tessitura shows up in the market and translate it into pipeline and growth • Turn GTM strategy into a focused, effective demand system • Define focus, prioritization, and communication in market • Shape how Tessitura creates demand and challenges competitive narratives • Set the direction for pipeline generation using appropriate channels • Design a cohesive, integrated demand engine across campaigns and partnerships • Own pipeline creation for new logos including quality, volume, and conversion • Partner with Revenue Operations to define pipeline measurement and success

Role Description Hi-Altitude Brands is seeking an Email Marketing/SMS Manager to execute lifecycle programs for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Ownership includes day-to-day execution of campaigns, automated flows, segmentation, and deployment across email and SMS. This position demands obsessive attention to detail, rigorous procedural QA, and zero-defect execution. Every send reaches a large, engaged customer base where errors compound quickly across deliverability, revenue, and brand trust. This position reports to the Director of Lifecycle. Campaign and Flow Execution - Build, QA, and deploy email and SMS campaigns in Klaviyo against the lifecycle roadmap set by the Director of Lifecycle. - Build and maintain automated flows, including welcome, post-purchase, replenishment, win-back, browse abandonment, cart abandonment, and review request. - Manage send schedules and calendar coordination across promotional, lifecycle, and transactional sends. - Build dynamic content and personalization that adapts based on customer attributes. - Execute against subscription milestones in coordination with Recharge and Shopify Plus events. - Develop and optimize on-site lead capture and subscriber acquisition flows, including pop-ups, post-purchase opt-ins, and incentive structures that grow the email and SMS list while protecting deliverability. Segmentation and Targeting - Build and maintain customer segments based on behavioral, transactional, and subscription attributes. - Apply segmentation logic to maximize relevance and minimize over-mailing. - Manage tag and customer property structures inside Klaviyo to support segmentation. - Partner with the Director of Lifecycle on cohort definitions and audience strategy. Deliverability, QA, and Hygiene - Own inbox placement, sender reputation, and deliverability monitoring. - Maintain list hygiene, including bounce management, unsubscribe handling, and re-engagement protocols. - Own and maintain a documented pre-send QA checklist applied to every campaign and flow. - Ensure compliance with FTC, TCPA, CAN-SPAM, and SMS regulatory requirements. Platform Administration - Serve as Klaviyo platform administrator, including user management, integration health, and platform-wide configuration. - Troubleshoot and resolve Klaviyo and integration issues raised by CX, ecommerce, and other teams. - Maintain technical documentation for flow architecture, segment logic, and integration mappings. Data Integrity, Testing, and Reporting - Reconcile data across Klaviyo, Recharge, Shopify Plus, and Northbeam to ensure reporting accuracy. - Own the accuracy of all campaign and flow performance metrics surfaced to the Director of Lifecycle and the broader org. - Investigate and resolve discrepancies between platform-level data and overall reporting. - Execute A/B tests defined by the Director of Lifecycle (subject lines, send times, content, offers). Cross-Functional Partnership - Report to the Director of Lifecycle and execute against the lifecycle strategy and roadmap. - Partner with the Copy Director and copy team on copy briefs, revisions, and final approvals before sending. - Coordinate with the ecommerce team on subscription, promotional, and post-purchase touchpoints. - Coordinate with the CX team on customer communication that spans transactional and lifecycle messaging. What Success Looks Like - Execution-driven; takes pride in shipping clean, on-time, error-free programs. - Compulsively detail-oriented; builds and follows documented QA processes. - Data-fluent; reads performance reports and surfaces optimization opportunities. - Data-rigorous; treats reporting accuracy and reconciliation as core craft. - Strong collaborator who can partner effectively with strategy, copy, and ecommerce functions. - Excels in a fast-paced, high-volume environment with the ability to pivot quickly. - Thrives in a remote-first environment with a lean leadership structure. Qualifications - 3-5+ years executing email and SMS marketing programs at DTC consumer brands, ideally in health, wellness, beauty, or consumables. - Deep hands-on Klaviyo expertise, including advanced flow architecture, dynamic segmentation, deliverability optimization, A/B testing, and performance analytics. - Hands-on experience with Shopify Plus and Recharge in a subscription DTC context. - Proficient with HTML and CSS for email template customization and rendering troubleshooting. - Power user of Excel, Google Sheets, and AI platforms (ChatGPT, Claude, or comparable) for data analysis, reconciliation, and reporting. - Demonstrated procedural QA discipline with a track record of clean execution and zero major send errors at scale. - Hands-on experience reconciling data across email, subscription, ecommerce, and attribution platforms. - Solid understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR). - Comfortable working independently against a roadmap while staying tightly aligned with a strategic leader. - Remote-first mindset with strong written communication. Preferred - Experience operating in a subscription DTC business model. - Located within driving distance of Los Angeles, CA. Compensation - Competitive salary range of 110,000-120,000 per year, plus bonus eligibility. - Flexible time off + 9 annual company holidays. - Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees. - 100% company-paid Life Insurance and Short-Term Disability Coverage. - 3% Employer contributions to 401(k) regardless of employee participation. - Matching Charitable Contributions up to $2,500/year. - $1,200/annual Work from Home (WFH) stipend. - Employee Recognition and Rewards Program. - Pet insurance. - Employee Product Samples and Discounts. - Professional Development Fund. - Free Calm App Subscription. Company Description Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives.

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Cross-Border Destination Marketing Director, Southeast Asia Role Overview The Cross-Border Destination Marketing Director for Southeast Asia is responsible for shaping, leading, and executing a regional marketing strategy that drives cross-border travel, spend, and economic impact across key Southeast Asian markets. This role brings together destination marketing, partnerships, ecosystem activation, data-driven insights, and brand storytelling to position Southeast Asia as a premier travel and commerce destination. The Director will work closely with tourism boards, government agencies, merchants, issuers, digital ecosystem partners, and internal teams to deliver integrated marketing programs that accelerate visitor growth and cross-border transactions. This is a highly strategic, externally facing leadership role with influence across multiple markets. This role will report into the Senior Vice President, Head of Integrated Marketing and Communication, South East Asia. Key Responsibilities 1. Regional Strategy & Leadership• Develop and lead the cross-border destination marketing strategy for Southeast Asia, aligning with regional business priorities and market opportunities.• Identify high-value corridors, travel flows, and commercial opportunities across inbound and outbound markets.• Provide thought leadership on travel, tourism, and cross-border spend trends. 2. Destination Marketing Campaigns• Design and execute multi-market destination marketing campaigns that elevate visibility and drive measurable cross-border growth.• Lead integrated media, digital, social, PR, and sponsorship initiatives showcasing Southeast Asia's unique travel and lifestyle offerings.• Oversee creative development, content strategy, and campaign performance optimization. 3. Partnership Development• Build and manage strategic partnerships with national and city tourism boards, airlines, hotels, online travel platforms, retail groups, entertainment partners, and digital ecosystems.• Develop co-marketing and co-investment models to support mutual objectives.• Work closely with government and industry stakeholders to strengthen the region's tourism competitiveness. 4. Cross-Border Ecosystem Activation• Drive cross-border consumer engagement through cardholder benefits, travel packages, merchant offers, and loyalty initiatives.• Partner with product teams to embed seamless travel and commerce experiences across the customer journey.• Identify opportunities to enhance travel corridors through data insights, payment solutions, and ecosystem connectivity. 5. Data-Driven Insights & Performance Management• Leverage market intelligence, travel data, analytics, and consumer insights to shape strategies and measure effectiveness.• Lead the development of dashboards, reporting frameworks, and KPIs to track ROI, growth, and campaign outcomes.• Present performance analysis and strategic recommendations to senior leadership. 6. Team & Cross-Functional Collaboration• Work with and mentor a regional marketing team across SEA.• Collaborate with Communications, Product, Advisors/Consulting, Sales, Digital, and Data teams to deliver cohesive programs.• Act as the regional ambassador for cross-border initiatives across global and regional teams. Required Qualifications• 10+ years of experience in marketing, destination marketing, travel/tourism marketing, or integrated regional marketing.• Strong track record in leading multi-market campaigns and managing high-level partnerships in SEA.• Deep understanding of travel, tourism, retail, or digital ecosystems.• Proven ability to translate insights into impactful strategies.• Exceptional stakeholder management and negotiation skills.• Strong leadership, communication, and storytelling capabilities.• Experience navigating complex, cross-functional environments Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.