Tessitura logo
Tessitura

CRM for arts + culture. Not-for-profit tech. 790+ member organizations in 10 countries.

Director, Demand & Pipeline Marketing

MarketingMarketingFull TimeRemoteLeadTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$94.8K - $142.1K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Director, Demand & Pipeline Marketing

Tessitura

• Own how Tessitura shows up in the market and translate it into pipeline and growth • Turn GTM strategy into a focused, effective demand system • Define focus, prioritization, and communication in market • Shape how Tessitura creates demand and challenges competitive narratives • Set the direction for pipeline generation using appropriate channels • Design a cohesive, integrated demand engine across campaigns and partnerships • Own pipeline creation for new logos including quality, volume, and conversion • Partner with Revenue Operations to define pipeline measurement and success

Job Requirements

  • 8-12+ years of experience in B2B demand generation, growth marketing, or pipeline leadership roles
  • Experience in B2B SaaS or enterprise software
  • Proven ability to set demand strategy and drive pipeline outcomes, not just execute campaigns
  • Strong understanding of long sales cycles and complex buying processes
  • Experience building integrated, multi-channel demand systems
  • Ability to think in market dynamics, not just marketing channels
  • Strong grasp of pipeline math, forecasting, and funnel performance
  • Experience working closely with Sales and Revenue Operations
  • Ability to make hard prioritization decisions and focus on what drives impact
  • Strong point of view on what works (and what doesn't) in B2B demand generation
  • Active use of AI tools to improve performance, insight, and efficiency
  • Comfort with ambiguity and building from scratch.

Benefits

  • Various medical, dental, and vision plans
  • Life and AD&D insurance
  • Disability insurance
  • Employee assistance programs
  • 401(k) retirement plan with employer match
  • Generous paid time off including vacation and sick leave
  • 12 weeks of paid parental leave
  • 7-week sabbatical after seven years of service
  • Recharge week between Christmas and New Year’s

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