SmartBuyGlasses Optical Group logo
SmartBuyGlasses Optical Group

Largest Range, Best Brands, Unbeatable Prices, Virtual Try On, Lens Scanner, 100 Days Returns, Online PD measurement

Public Relations Executive

Public RelationsPublic RelationsFull TimeRemoteSeniorTeam 51-200Since 2006H1B No SponsorCompany SiteLinkedIn

Location

Italy

Posted

2 days ago

Salary

0

Seniority

Senior

3 yrs expEnglish

Job Description

Public Relations Executive

SmartBuyGlasses Optical Group

• Pitch journalists and land media coverage in fashion, lifestyle, and business publications • Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene • Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships • Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break • Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team • Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial • Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness • Help run the editorial calendar: briefs, review loops, speed to publish • Track coverage and report what’s working, clearly and without fluff • Run disciplined experiments on formats and hooks. Kill what doesn’t work fast

Job Requirements

  • 3+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomes
  • Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
  • Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs
  • Experience placing media coverage in fashion, lifestyle, or business publications
  • Some experience with collabs, brand partnerships, or influencer and ambassador work
  • Commercial awareness — you think in branded demand and real outcomes, not impressions or EMV
  • Excellent written and verbal English communication
  • Comfortable working alongside merchandising, influencer, creative, and SEO teams
  • Self-starter with a bias for action. Organised, reliable, ships on time
  • High attention to detail and a proactive attitude
  • A passion for learning and improving continuously

Benefits

  • Competitive base + monthly performance bonus + fast-track career growth
  • Exposure to founders & C-level
  • Global international team, strong company values and culture
  • Work from anywhere: WFH or hybrid — your choice
  • Real career acceleration: we want to mentor ambitious people and fast-track their growth
  • Monthly bonuses tied to performance and commercial wins
  • Flexible holidays and autonomy over your time
  • Fast decisions and shipping culture. Days, not quarters.

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