SmartBuyGlasses Optical Group

• Pitch journalists and land media coverage in fashion, lifestyle, and business publications • Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene • Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships • Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break • Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team • Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial • Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness • Help run the editorial calendar: briefs, review loops, speed to publish • Track coverage and report what’s working, clearly and without fluff • Run disciplined experiments on formats and hooks. Kill what doesn’t work fast

• Pitch journalists and land media coverage in fashion, lifestyle, and business publications • Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene • Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships • Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions • Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team • Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial • Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness • Help run the editorial calendar: briefs, review loops, speed to publish • Track coverage and report what’s working, clearly and without fluff • Run disciplined experiments on formats and hooks. Kill what doesn’t work fast

• Pitch journalists and land media coverage in fashion, lifestyle, and business publications • Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene • Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships • Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break • Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team • Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial • Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness • Help run the editorial calendar: briefs, review loops, speed to publish • Track coverage and report what’s working, clearly and without fluff • Run disciplined experiments on formats and hooks. Kill what doesn’t work fast

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue • Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar • Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene • Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops • Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting • Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority • Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility • Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift • Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities • Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish • Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers • Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast • Translate results into clear commercial insights — no fluff reporting

• Create and curate content for our social channels: short-form video, static, copy • Adapt and produce content that fits each platform natively (TikTok, Instagram, YouTube, Pinterest) • Bring trend awareness and creative ideas to the content calendar • Attend or coordinate shoots when needed to produce original social content • Own the day-to-day content calendar: plan, schedule, and publish across all social platforms • Keep a consistent posting rhythm and brand voice across channels • Manage community engagement: respond to comments, DMs, and mentions • Build relationships with our audience and keep the brand responsive and human • Support influencer outreach and deals: research, brief, and manage micro and mid-tier creator partnerships • Work with cool, design-led, high-quality creators that fit the brand • Manage product gifting and creator relationships end to end • Track content and influencer performance, report what’s working • Stay ahead of platform trends, formats, and emerging creators

• Manage and ship technical SEO tickets in our project management system, working alongside the IT and development teams • Schema markup, structured data, and rich result implementation (Product, Review, Organization, Breadcrumb, FAQ) • Hreflang corrections, international SEO debugging, ccTLD and subdomain consistency • Sitemap, canonical, robots.txt, and indexation hygiene across all market versions • Core Web Vitals tactical improvements (image optimisation, lazy loading, render-blocking resources) • JavaScript rendering checks affecting product and category page indexation • Redirect mapping and post-launch QA for migrations and category changes • Implement on-page SEO across 30+ country sites: title tags, meta descriptions, headings, internal linking • Update and optimise existing content: refresh underperforming pages, improve depth, fix on-page gaps • Keyword research and mapping: build and maintain keyword portfolios, competitor gap analysis • Content briefing support for the content team • Localisation QA on SEO elements across translations • Support our AI search visibility: structured data and schema that helps LLMs and AI search parse our pages • Monitor visibility in SGE, AI Overviews, and LLM-driven search, and flag where we’re cited or missing • Help adapt on-page content and structured data so our brand surfaces in AI-generated answers • Run consistent outreach campaigns to earn quality backlinks and brand mentions • Daily Google Search Console monitoring: surface crawl errors, indexation drops, and ranking issues • Report on what’s working, clearly and without fluff

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue • Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar • Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene • Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops • Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting • Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. • Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. • Make SmartBuyGlasses a name people encounter outside the ad break • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility • Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift • Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. • Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers • Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast • Translate results into clear commercial insights — no fluff reporting

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue • Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar • Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene • Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops • Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting • Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority • Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility • Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift • Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities • Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish • Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers • Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast • Translate results into clear commercial insights — no fluff reporting

• Implement on-page SEO across 30+ country sites: title tags, meta descriptions, headings, internal linking • Manage and ship technical SEO tickets in our project management system, working alongside the IT and development teams • Schema markup, structured data, and rich result implementation (Product, Review, Organization, Breadcrumb, FAQ) • Hreflang corrections, international SEO debugging, ccTLD and subdomain consistency • Sitemap, canonical, robots.txt, and indexation hygiene across all market versions • Core Web Vitals tactical improvements (image optimisation, lazy loading, render-blocking) • Redirect mapping and post-launch QA for migrations and category changes • Daily Search Console monitoring, surfacing crawl errors, indexation drops, and ranking issues • Localisation QA on SEO elements across translations • Light keyword research and content briefing support where required

• Manage and ship technical SEO tickets in our project management system, working alongside the IT and development teams • Schema markup, structured data, and rich result implementation (Product, Review, Organization, Breadcrumb, FAQ) • Hreflang corrections, international SEO debugging, ccTLD and subdomain consistency • Sitemap, canonical, robots.txt, and indexation hygiene across all market versions • Core Web Vitals tactical improvements (image optimisation, lazy loading, render-blocking resources) • JavaScript rendering checks affecting product and category page indexation • Redirect mapping and post-launch QA for migrations and category changes • Implement on-page SEO across 30+ country sites: title tags, meta descriptions, headings, internal linking • Update and optimise existing content: refresh underperforming pages, improve depth, fix on-page gaps • Keyword research and mapping: build and maintain keyword portfolios, competitor gap analysis • Content briefing support for the content team • Localisation QA on SEO elements across translations • Support our AI search visibility: structured data and schema that helps LLMs and AI search parse our pages • Monitor visibility in SGE, AI Overviews, and LLM-driven search, and flag where we’re cited or missing • Help adapt on-page content and structured data so our brand surfaces in AI-generated answers • Run consistent outreach campaigns to earn quality backlinks and brand mentions • Daily Google Search Console monitoring: surface crawl errors, indexation drops, and ranking issues • Report on what’s working, clearly and without fluff