Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways of Working Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere. What the Role Is Babylist is hiring a Senior Director of Product Design and Research to shape the long-term experience strategy across Product Design, User Research, UX Content Design, and Design System. These functions are central to how Babylist supports parents and gift givers as they discover products, build a registry, manage health needs, and shop with confidence. This role reports to the Chief Product Officer to ensure that user insight, research, and product judgment meaningfully influence how Babylist sets priorities, builds products, and plans for the future. The Senior Director guides the vision for usability, accessibility, clarity, and experience quality across platforms and surfaces. The role sets direction for how Babylist integrates AI into user workflows in ways that are intuitive, helpful, and trustworthy. This is a strategic leadership role that shapes how the organization understands users, identifies the problems that matter most, and brings clarity to product decisions. It also develops the systems, rituals, and team structures that help designers, researchers, and content designers work at a high level and deliver consistent experiences as Babylist scales. Who You Are Shape company-level planning with user insight and evidence bringing research, data, and clear user needs into executive decisions to prioritize the problems that matter most. Lead Babylist’s approach to AI-supported experiences setting the direction for how AI supports user workflows and decision-making through simple and intuitive interfaces. Set clear standards for usability, accessibility, and quality establishing expectations that improve clarity, consistency, and experience quality across platforms. Develop the strategic plan for Product Design and Research defining team structure, capacity, and long-term goals that align with company priorities. Build systems that support effective planning and decision making evolving current processes to support clear priorities, consistent alignment, and strong execution across teams. Establish mechanisms that measure experience quality tracking usability, user satisfaction, research insights, and design system adoption to create clear visibility for leaders and teams. Guide execution across multiple platforms and surfaces providing direction that helps teams navigate complexity and deliver cohesive, high-quality experiences. Identify and prioritize high-impact user problems partnering with Product and Engineering to focus on the issues that most affect parents and gift givers. Scale the Heartbeat Design System across the organization expanding adoption to improve consistency and long-term sustainability. Develop and grow multidisciplinary design teams supporting designers, researchers, and content designers with clear expectations, feedback, and development paths. Increase visibility into user experience work across Babylist improving how user needs, research findings, and experience updates are communicated across Product, Engineering, and partner teams. Represent Product Design and Research at the executive level influencing company strategy and ensuring user needs stay central to decisions and long-term planning. Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge We believe in exceptional management and invest in tools and opportunities to connect with colleagues We build products that positively impact millions of people's lives AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Compensation & Benefits Competitive salary with equity and bonus opportunities Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning About Compensation We use a market-based approach to compensation. The starting salary range for this role is: US: $261,450 to $313,740 USD Canada: $260,500 to $325,750 CAD Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Important Notices Interview Process & Consent Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription. Interview Integrity During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments. Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration. Official Communication All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page. 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• Lead Java-based development, architecture/design, and ensure quality standards • Partner with product owners to define requirements and deliver prototypes • Develop responsive web applications and reusable components • Optimize applications for performance, scalability, and security in cloud environments • Implement UI/UX designs using HCD principles • Provide technical leadership, mentorship, and code reviews • Design and maintain end-to-end reporting solutions integrating front-end and back-end systems

• Validate our future vision for the platform with users. • Reduce the core component footprint from 300+ to ~60 scalable primitives and reusable components. • Establish parity between Figma, documentation, and React code. • Embed accessibility, internationalization, RTL, and model-connected contracts directly into component APIs. • Create governance, scalable workflows and cross-team decision frameworks to prevent further fragmentation through modernization pilots with key platform teams. • Invest heavily in automation and emerging tooling to accelerate us. • Designing cross-platform components and patterns and operationalizing workflows. • Partnering with platform teams through modernization pilots. • Defining component APIs and architectural boundaries. • Creating documentation, specs, and adoption frameworks. • Facilitating workshops and governance rituals. • Collaborating closely with engineering on scalable implementation. • Driving consolidation and deprecation campaigns across the platform.

We believe in the power and joy of learning At Cengage Group, our employees have a direct impact on helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/. What you’ll do: Collaborate with product managers, engineers, and researchers to define, design, and deliver intuitive product experiences. Translate customer needs and business goals into clear, usable, and elegant design solutions. Create wireframes, prototypes, and high-fidelity designs that communicate ideas effectively across teams. Contribute to and help evolve our design system for consistency and scalability across products. Partner with researchers and data analysts to understand user behavior and validate design decisions. Advocate for accessibility and inclusive design in every deliverable. Present design work and rationale to cross-functional partners and collaborators with clarity and confidence. What you bring: Previous experience at a large product-focused tech company. Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives. Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917. About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. Compensation At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy . The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range. In this position,  you will be eligible to participate in the company’s discretionary incentive bonus program.  This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below. 5% Annual: Individual Target $67,000.00 - $87,100.00 USD