• Own the NA marketing strategy end-to-end — driving brand awareness, lead generation, and pipeline conversion through multi-channel campaigns • Turn market intelligence and competitive insights into targeted content strategies that win in key B2B verticals • Lead and develop one direct report, producing high-impact content across social, email, case studies, and PR • Manage the regional budget with a sharp eye on ROI, CAC, and pipeline contribution • Serve as Instagrid's regional Brand Ambassador, owning local media relations and crisis communications in close partnership with the NA Commercial team

Role Description We’re looking for a driven, strategically minded Senior Product Marketing Manager to own go-to-market strategy and execution for our cloud-native backup solutions and SaaS application data protection portfolio. In this highly visible role, you will serve as the market expert and GTM driver for backup and recovery offerings covering mission-critical SaaS platforms including Microsoft 365, Salesforce, Google Workspace, and Atlassian products. You will work cross-functionally with Product Management, Sales Enablement, Demand Generation, PR, and Partner teams to craft compelling positioning, accelerate pipeline, and establish our brand as the definitive leader in Cloud-native and SaaS data protection. What you'll do... - Go-to-Market Strategy & Execution - Develop and drive comprehensive GTM plans for cloud-native backup and SaaS data protection launches, including market entry strategy, segmentation, and competitive positioning. - Own the end-to-end GTM motion for Cloud-native backup solutions and our SaaS backup integrations: Microsoft 365 (Exchange, SharePoint, OneDrive, Teams), Salesforce, Google Workspace (Gmail, Drive, Meet), and Atlassian Jira & Confluence. - Define target buyer personas, ideal customer profiles (ICPs), and market segment strategies across SMB, mid-market, and enterprise. - Collaborate with Product Management to influence roadmap direction based on market intelligence, customer feedback, and competitive dynamics. - Lead product launches from strategy through execution, coordinating across marketing, sales, channel, and product teams. - Positioning, Messaging & Content Creation - Craft differentiated, value-based messaging frameworks and positioning that clearly articulates why customers choose our backup solutions over competitors. - Develop a full suite of sales and marketing content: product briefs, solution briefs, white papers, battle cards, pitch decks, demo scripts, case studies, ROI calculators, and web copy. - Translate complex technical capabilities (e.g., immutable backups, air-gapped storage, ransomware recovery, RPO/RTO SLAs) into clear, compelling business outcomes. - Ensure consistent, on-brand messaging across all channels and customer touchpoints. - Partner with the content and demand generation teams to fuel top-of-funnel and mid-funnel programs. - Redefine RPO/RTO Value: Translate technical Recovery Point Objectives (RPO) and Recovery Time Objectives (RTO) into business risk mitigation messaging. - Competitive Intelligence & Market Insights - Monitor and analyze the competitive landscape across backup vendors (Veeam, Rubrik, Druva, Spanning, etc.) and produce actionable intelligence for sales and product teams. - Conduct win/loss analysis to continuously sharpen positioning and sales enablement materials. - Track industry trends in data protection, cyber resilience, and compliance (GDPR, HIPAA, SOC 2) to identify new GTM opportunities. - Develop and maintain competitive battle cards, objection handling guides, and TCO/ROI comparison frameworks. - Sales Enablement & GTM Tools - Design, build, and maintain a robust GTM toolkit that empowers sellers to articulate value and close deals faster, including presentations, demo environments, ROI tools, playbooks, and objection handlers. - Own the sales enablement content library within our CMS/sales enablement platforms (Highspot). - Deliver training sessions for global sales, channel, and partner teams on new products, messaging updates, and competitive positioning. - Partner with field sales and customer success to gather feedback and iterate on enablement materials. - Develop partner-facing GTM kits for MSPs, VARs, and cloud marketplace partners (AWS, Azure, GCP). - Demand Generation & Campaigns - Collaborate with demand generation to create integrated campaign strategies targeting IT leaders, CISOs, and SaaS administrators responsible for data protection. - Contribute to thought leadership programs including webinars, event presentations, analyst briefings, and blog content. - Support analyst relations with key firms (Gartner, Forrester, IDC) including briefings, Magic Quadrant submissions, and Wave evaluations. - Define and track key marketing metrics including pipeline contribution, win rates, and content engagement. Qualifications - 7+ years of B2B product marketing experience, with at least 3 years focused on cybersecurity, cloud infrastructure, data protection, or SaaS software. - Demonstrated expertise in managing GTM programs for technical products in competitive markets. - Deep understanding of backup and recovery concepts, cloud-native architectures, and SaaS ecosystem dynamics. - Understanding of modern architectures, specifically K8s, microservices, API-driven workflows, and public cloud services (AWS S3, Azure Blob, GCP). - Strong experience with SaaS platforms, specifically Microsoft 365, Salesforce, Google Workspace, and/or Atlassian, from a marketing, partnership, or technical standpoint. - Proven ability to translate complex technical topics into crisp, buyer-centric messaging and content. - Experience owning sales enablement programs and producing high-quality enablement assets. - Track record of partnering effectively with Product, Sales, and Demand Generation in a fast-paced environment. - Outstanding written and verbal communication skills, including executive-level presentation ability. Preferred Qualifications - Experience with strategic positioning (BaaS/Hybrid) that differentiates between legacy backup and cloud-native "Backup-as-a-Service" (BaaS). - Defines the unified value proposition across hybrid or multi-cloud environments. - Experience marketing to IT operations, cloud architects, or security/compliance buyers. - Background in SaaS data governance, compliance, or cyber resilience solutions. - Familiarity with cloud marketplace programs (AWS Marketplace, Microsoft Azure, Microsoft AppSource, Google Cloud Marketplace). - Prior experience with partner/channel marketing programs for MSPs or VARs. - Familiarity with industry certifications and frameworks such as NIST, ISO 27001, SOC 2, MAS, DORA or GDPR. - MBA or equivalent advanced degree is a plus, not a requirement. How Success is Measured - Pipeline influence and marketing-sourced revenue attributed to GTM programs you own. - Sales adoption rates of enablement tools, content, and battle cards. - Launch readiness scores and field confidence scores for new product releases. - Win rate improvements in target segments over time. - Content engagement and consumption metrics across the buyer journey. - Analyst recognition and placement in key reports (Gartner Magic Quadrant, Forrester Wave, IDC MarketScape). Pay Range $123,250 — $224,250 USD Equal Opportunity Statement Commvault is an equal opportunity workplace and is an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status and we will not discriminate against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we work. Commvault’s goal is to make interviewing inclusive and accessible to all candidates and employees. If you have a disability or special need that requires accommodation to participate in the interview process or apply for a position at Commvault, please email accommodations@commvault.com.

• Help drive physician awareness, lead generation, brand positioning, product marketing, and strategic communications for innovative cardiac monitoring solutions • Work closely with sales, clinical, and executive leadership to strengthen market presence and accelerate adoption of remote cardiac monitoring services and technologies

• Build, test, and deploy targeted email campaigns in support of new logo acquisition • Support direct mail and gifting initiatives that complement outreach and nurture motions for high‑value prospects • Set up, test, and execute webinars, partnering closely with stakeholders • Champions campaign related processes within the team, including Asana usage, naming schemes, and template maintenance • Partner with our events and partnerships team to execute campaign support for field marketing endeavors • Draft prospect‑focused newsletters and email roundups that highlight relevant content, offers, and events to engage our audience • Publish and promote marketing assets that support new logo acquisition campaigns • Monitor key email and campaign performance metrics and recommend test plans to continuously improve results • Document and share experiment results and learnings to help uplevel acquisition performance