• Build, test, and deploy targeted email campaigns in support of new logo acquisition • Support direct mail and gifting initiatives that complement outreach and nurture motions for high‑value prospects • Set up, test, and execute webinars, partnering closely with stakeholders • Champions campaign related processes within the team, including Asana usage, naming schemes, and template maintenance • Partner with our events and partnerships team to execute campaign support for field marketing endeavors • Draft prospect‑focused newsletters and email roundups that highlight relevant content, offers, and events to engage our audience • Publish and promote marketing assets that support new logo acquisition campaigns • Monitor key email and campaign performance metrics and recommend test plans to continuously improve results • Document and share experiment results and learnings to help uplevel acquisition performance

• Own and drive downstream marketing strategy and activation for the genetics expert customer segment, with a focus on MyRisk and RiskScore products. • Collaborate on and translate defined positioning, messaging frameworks, and value propositions into downstream creative, collateral, and campaigns across owned, earned, and paid channels. • Lead development and execution of integrated downstream marketing plans that span the full funnel, including awareness, education/nurture, and conversion. • Partner closely with cross functional teams in Marketing, Product, Sales, Corp Comms, and Medical Affairs to ensure field readiness and effective adoption. • Gather and synthesize customer insights, competitive intelligence, and market trends within genetic expert practices to inform downstream strategy & activation.

• Support our online shop (Shopify): product updates, content adjustments, keeping things clean and current • Help plan and execute email campaigns and newsletter sends (Klaviyo), including segmentation and performance analysis • Assist with Meta ad coordination – briefing support, copy drafts, basic performance tracking • Help organize brand events and cooperations – from planning to on-site support • Contribute to influencer and gifting coordination alongside our Social Media Manager • Create reports and analyses to evaluate what's working and where we can improve • Support general marketing activities – whatever needs to happen that week, you help make it happen

• Drive Patient Acquisition & Clinic Performance. • Execute marketing initiatives designed to increase patient appointments, census, and service utilization. • Align marketing activities with clinic-specific goals, capacity, and revenue targets. • Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities. • Participate in regular clinic and operations meetings. • Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows. • Develop clear, accurate, and stigma-free content for digital and print channels and collateral. • Create in-clinic marketing and patient education materials as needed. • Lead Digital Acquisition Efforts. • Support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram). • Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels). • Ensure strong visibility across search, maps, and online directories. • Maintain and update website content, including clinic pages, service descriptions, and photography. • Optimize user experience to improve conversion from search to appointment. • Support and benchmark SEO and local search strategies. • Monitor and respond to patient reviews and inquiries with professionalism and sensitivity. • Track & Improve Performance. • Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior. • Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership. • Use data to continuously refine and improve marketing efforts.