WE BUILD ICONIC BRANDS
Email/SMS Marketing Manager
Location
California
Posted
4 days ago
Salary
$110K - $120K / year
Seniority
Senior
Job Description
Email/SMS Marketing Manager
Hi-Altitude Brands
• Hi-Altitude Brands is seeking an Email Marketing/SMS Manager to execute lifecycle programs for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. • Ownership includes day-to-day execution of campaigns, automated flows, segmentation, and deployment across email and SMS. • The Email/SMS Marketing Manager turns lifecycle strategy into shipped programs that drive retention, subscription growth, and customer lifetime value. • This position demands obsessive attention to detail, rigorous procedural QA, and zero-defect execution. Every send reaches a large, engaged customer base where errors compound quickly across deliverability, revenue, and brand trust. • This position reports to the Director of Lifecycle.
Job Requirements
- 3-5+ years executing email and SMS marketing programs at DTC consumer brands, ideally in health, wellness, beauty, or consumables
- Deep hands-on Klaviyo expertise, including advanced flow architecture, dynamic segmentation, deliverability optimization, A/B testing, and performance analytics
- Hands-on experience with Shopify Plus and Recharge in a subscription DTC context
- Proficient with HTML and CSS for email template customization and rendering troubleshooting
- Power user of Excel, Google Sheets, and AI platforms (ChatGPT, Claude, or comparable) for data analysis, reconciliation, and reporting
- Demonstrated procedural QA discipline (documented checklists, defined process, not just personal carefulness) with a track record of clean execution and zero major send errors at scale
- Hands-on experience reconciling data across email, subscription, ecommerce, and attribution platforms to deliver reporting that leadership can trust
- Solid understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR)
- Comfortable working independently against a roadmap while staying tightly aligned with a strategic leader
- Remote-first mindset with strong written communication.
Benefits
- Flexible time off + 9 annual company holidays
- Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation
- Matching Charitable Contributions up to $2,5000/year
- $1,200/annual Work from Home (WFH) stipend
- Employee Recognition and Rewards Program
- Pet insurance
- Employee Product Samples and Discounts
- Professional Development Fund
- Free Calm App Subscription
- Pet Insurance
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Role Description Hi-Altitude Brands is seeking an Email Marketing/SMS Manager to execute lifecycle programs for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Ownership includes day-to-day execution of campaigns, automated flows, segmentation, and deployment across email and SMS. This position demands obsessive attention to detail, rigorous procedural QA, and zero-defect execution. Every send reaches a large, engaged customer base where errors compound quickly across deliverability, revenue, and brand trust. This position reports to the Director of Lifecycle. Campaign and Flow Execution - Build, QA, and deploy email and SMS campaigns in Klaviyo against the lifecycle roadmap set by the Director of Lifecycle. - Build and maintain automated flows, including welcome, post-purchase, replenishment, win-back, browse abandonment, cart abandonment, and review request. - Manage send schedules and calendar coordination across promotional, lifecycle, and transactional sends. - Build dynamic content and personalization that adapts based on customer attributes. - Execute against subscription milestones in coordination with Recharge and Shopify Plus events. - Develop and optimize on-site lead capture and subscriber acquisition flows, including pop-ups, post-purchase opt-ins, and incentive structures that grow the email and SMS list while protecting deliverability. Segmentation and Targeting - Build and maintain customer segments based on behavioral, transactional, and subscription attributes. - Apply segmentation logic to maximize relevance and minimize over-mailing. - Manage tag and customer property structures inside Klaviyo to support segmentation. - Partner with the Director of Lifecycle on cohort definitions and audience strategy. Deliverability, QA, and Hygiene - Own inbox placement, sender reputation, and deliverability monitoring. - Maintain list hygiene, including bounce management, unsubscribe handling, and re-engagement protocols. - Own and maintain a documented pre-send QA checklist applied to every campaign and flow. - Ensure compliance with FTC, TCPA, CAN-SPAM, and SMS regulatory requirements. Platform Administration - Serve as Klaviyo platform administrator, including user management, integration health, and platform-wide configuration. - Troubleshoot and resolve Klaviyo and integration issues raised by CX, ecommerce, and other teams. - Maintain technical documentation for flow architecture, segment logic, and integration mappings. Data Integrity, Testing, and Reporting - Reconcile data across Klaviyo, Recharge, Shopify Plus, and Northbeam to ensure reporting accuracy. - Own the accuracy of all campaign and flow performance metrics surfaced to the Director of Lifecycle and the broader org. - Investigate and resolve discrepancies between platform-level data and overall reporting. - Execute A/B tests defined by the Director of Lifecycle (subject lines, send times, content, offers). Cross-Functional Partnership - Report to the Director of Lifecycle and execute against the lifecycle strategy and roadmap. - Partner with the Copy Director and copy team on copy briefs, revisions, and final approvals before sending. - Coordinate with the ecommerce team on subscription, promotional, and post-purchase touchpoints. - Coordinate with the CX team on customer communication that spans transactional and lifecycle messaging. What Success Looks Like - Execution-driven; takes pride in shipping clean, on-time, error-free programs. - Compulsively detail-oriented; builds and follows documented QA processes. - Data-fluent; reads performance reports and surfaces optimization opportunities. - Data-rigorous; treats reporting accuracy and reconciliation as core craft. - Strong collaborator who can partner effectively with strategy, copy, and ecommerce functions. - Excels in a fast-paced, high-volume environment with the ability to pivot quickly. - Thrives in a remote-first environment with a lean leadership structure. Qualifications - 3-5+ years executing email and SMS marketing programs at DTC consumer brands, ideally in health, wellness, beauty, or consumables. - Deep hands-on Klaviyo expertise, including advanced flow architecture, dynamic segmentation, deliverability optimization, A/B testing, and performance analytics. - Hands-on experience with Shopify Plus and Recharge in a subscription DTC context. - Proficient with HTML and CSS for email template customization and rendering troubleshooting. - Power user of Excel, Google Sheets, and AI platforms (ChatGPT, Claude, or comparable) for data analysis, reconciliation, and reporting. - Demonstrated procedural QA discipline with a track record of clean execution and zero major send errors at scale. - Hands-on experience reconciling data across email, subscription, ecommerce, and attribution platforms. - Solid understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR). - Comfortable working independently against a roadmap while staying tightly aligned with a strategic leader. - Remote-first mindset with strong written communication. Preferred - Experience operating in a subscription DTC business model. - Located within driving distance of Los Angeles, CA. Compensation - Competitive salary range of 110,000-120,000 per year, plus bonus eligibility. - Flexible time off + 9 annual company holidays. - Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees. - 100% company-paid Life Insurance and Short-Term Disability Coverage. - 3% Employer contributions to 401(k) regardless of employee participation. - Matching Charitable Contributions up to $2,500/year. - $1,200/annual Work from Home (WFH) stipend. - Employee Recognition and Rewards Program. - Pet insurance. - Employee Product Samples and Discounts. - Professional Development Fund. - Free Calm App Subscription. Company Description Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives.

