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Product Manager, Research Instruments

Product ManagerProduct ManagerFull TimeRemoteSeniorTeam 10,001+Since 1897H1B SponsorCompany SiteLinkedIn

Location

California

Posted

2 days ago

Salary

$154.1K - $246.6K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Product Manager, Research Instruments

BD

• Own the US regional go-to-market strategy for the Research Instruments portfolio, including major platform launches, lifecycle management, and portfolio optimization. • Translate global product strategy into region-specific positioning, segmentation, and value propositions tailored to capital purchasing decisions. • Develop and maintain a clear positioning & messaging architecture (core narrative, proof points, competitive differentiation, application-led messaging) used consistently across campaigns, sales tools, and customer conversations. • Partner with Field Applications to translate workflows into application claims, demo stories, and configuration guidance; ensure messaging reflects real-world performance and user outcomes. • Define regional launch standards and ensure consistent, high-quality execution across instrument platforms and configurations. • Drive pipeline creation, opportunity quality, and win-rate improvement for Research Instruments through coordinated regional marketing and field execution. • Own the regional segmentation and prioritization model (ICP definitions, addressable labs, use cases, whitespace) to focus coverage and improve conversion in high-value segments. • Partner with Sales Ops/Finance on forecasting inputs (pipeline health, conversion assumptions, launch ramps) and provide regular readouts on risks, upside, and mitigation actions. • Partner with Growth Marketing to support top-of-funnel awareness and consideration, while owning downstream conversion and deal support. • Identify gaps in pipeline coverage, segment penetration, and deal progression; recommend corrective actions. • Lead regional pricing, discounting guidance, and promotional strategy for Research Instruments in collaboration with pricing, finance, and sales leadership. • Own and communicate regional pricing strategy (list price, promo levers, bundles/configurations, services/accessories attach) aligned to value, competitive dynamics, and growth goals. • Establish deal governance and guardrails (discount bands, approvals, exceptions) and coach the field on value framing and negotiation best practices. • Support complex deal strategy, configuration guidance, and value-based selling approaches for priority and strategic accounts. • Provide senior-level sales and field enablement leadership for capital equipment, including development of playbooks, launch kits, competitive tools, and messaging frameworks. • Partner closely with Regional Sales Leadership and Field Applications to align marketing priorities with coverage models, territory needs, and sales motions.

Job Requirements

  • Bachelor’s degree in science, engineering, marketing, or an equivalent field required
  • 5+ years of experience in product marketing, marketing management, or commercial roles within life sciences or technology-driven markets required
  • Demonstrated success leading regional go-to-market strategies and complex capital product launches
  • Strong experience partnering with sales leadership and field applications teams required
  • Proven ability to influence across a matrixed organization without direct authority required
  • Excellent communication, analytical, and business acumen

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

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