• Design and build high-converting sales funnels (advertorial, quiz, VSL, direct-to-checkout) • Implement and optimize CheckoutChamp checkouts, order bumps, and post-purchase upsells • Set up and maintain tracking & integrations (Meta Pixel, GA4, email & SMS platforms) • Continuously optimize funnels through A/B testing to improve CVR and AOV • Analyze funnel performance data and identify bottlenecks • Work closely with media buyers, creatives, and copywriters to improve overall funnel profitability • Ensure funnels are fast, clean, mobile-optimized, and conversion-focused

• Analyze overall business health performance, acquire a deep understanding of business performance and correlations, and provide detailed performance insights to cross-functional teams to drive the business • Develop and communicate diagnostics to aid in business health initiatives planning • Help with process improvement to ensure manual reporting and monitoring are being actioned and driving performance in market • Participate in cross-functional continuous improvement projects in eCommerce analytics • Creating appropriate documentation and training that allows stakeholders to understand the steps of the data analysis process and duplicate or replicate the analysis if necessary • Collaborating with sales, marketing, engineers, and organizational leaders to identify opportunities for process improvements, recommended system modifications and development policies for data governance

• The primary responsibility is to work closely with product managers and manage the full product lifecycle—from ideation and planning through development, launch, and continuous iteration. • Collaborate with Product Managers to define and refine product requirements and translate them into actionable development plans. • Lead cross-functional initiatives involving Design, Engineering, QA, IT, Finance, and Customer Operations to deliver digital solutions. • Develop and maintain product roadmaps based on user feedback, market research, and emerging technology trends. • Conduct market research, customer co-design, experimentation, and competitive analysis to inform product strategy. • Translate Voice of Customer (VOC) insights into structured IT requirements and prioritize enhancements. • Prepare product documentation, lead enablement efforts, and support training for internal teams. • Partner with Sales, Marketing, and Customer Success to ensure product adoption and positioning. • Own test strategy and coordinate cross-functional testing and business sign-off for digital solutions. • Track and manage project delivery timelines, budgets, and KPIs. • Recommend enhancements to improve customer experience and ease of use. • Serve as Level 3 support for eCommerce, managing defect backlogs and guiding support teams. • Leverage existing digital capabilities to inform solution design and ensure scalability. • Collaborate with internal and external IT partners to scope, plan, and execute projects effectively.

• Lead cross-functional collaboration with regional business partners and global stakeholders to implement new digital capabilities, including UGG.com and other strategic initiatives • Guide product teams in applying Agile practices to consistently deliver features and enhancements aligned with business priorities • Balance competing project constraints—scope, schedule, resources, risk, quality, and budget—to ensure on-time, high-quality delivery • Ensure compliance with key project controls, governance, and reporting standards throughout project lifecycles • Drive North America–specific rollout and adoption of new technologies, processes, and site features that enhance the consumer experience • Partner with technology teams and business stakeholders to ensure smooth implementation and uptake of regional features • Monitor project dependencies and coordinate across teams to reduce risk and enable smooth execution • Focus primarily on North America programs while maintaining visibility into global dependencies and requirements • Generate, track, and analyze outcomes of major initiatives • Provide insights, reporting, and recommendations to leadership to ensure initiatives deliver against KPIs and business objectives • Take on additional projects and responsibilities as assigned by management