• Support the execution of demand generation campaigns across paid search, LinkedIn Ads, retargeting • Manage and optimize campaigns within Google Ads, LinkedIn Ads, and other digital advertising platforms to improve lead generation performance • Monitor and analyze campaign performance metrics including leads, conversions, click-through rates, cost per lead, and ROI • Assist with landing page updates, A/B testing, and conversion rate optimization initiatives • Build and maintain reporting dashboards to track campaign performance, pipeline contribution, and marketing effectiveness • Partner with sales team to improve lead quality, campaign alignment, and follow-up effectiveness • Support audience targeting, segmentation, and list-building initiatives across campaigns • Assist in developing and testing ad copy, messaging, and campaign offers • Conduct market, competitor, and audience research to identify new campaign opportunities and trends • Familiarity with Salesforce/Pardot CRM and marketing automation platforms for campaign tracking, lead reporting, and marketing analytics is a plus • Stay current on platform updates, advertising trends, and best practices across Google Ads, LinkedIn Ads, and other digital marketing channels • Support ongoing optimization efforts using data analysis, automation tools, and AI-driven workflows where appropriate

• Driving measurable growth through paid search and paid social channels • Owning strategy, execution, and continuous optimization across Google Ads, Microsoft Advertising (Bing), Meta (Facebook/Instagram), and TikTok • Building and managing structured testing programs (A/B, multivariate, incrementality) • Leveraging AI and automation tools within ad platforms • Managing and optimizing marketing spend to maximize ROI across all paid channels • Analyzing performance data to surface insights, improve targeting and messaging, and inform budget allocation decisions • Partnering with creative teams to develop and test high-converting ad creatives and landing pages

• Lead paid social strategy, media planning, and hands-on media buying across client campaigns. • Conceptualize and execute comprehensive cross-platform targeting and deployment strategies for advocacy and paid influencer programs. • Actively build, launch, and manage full-funnel paid campaigns in native ad managers (Meta, TikTok, Google Ads). • Manage and pace client ad budgets, including developing custom and lookalike audience architecture with a focus on data privacy. • Monitor daily performance against strict client KPIs and execute real-time optimization pivots and budget redistributions. • Serve as the technical media buying advisor in client planning sessions, translating complex metrics (CPA, CTR, CPM) into actionable insights and authoring quantitative performance reports. • Collaborate with Creator Program Managers to integrate organic influencer creative with paid media strategies. • Support experimental creator program vertical, including supporting content strategy, creator sourcing, and reporting as needed.

• Conceptualize and execute full-funnel campaigns across Google platforms. • Conduct rigorous A/B testing to maximize Quality Score and ROAS. • Manage and scale monthly budget to support growth targets. • Partner with creative teams based on performance data. • Monitor key metrics and ensure tracking accuracy.