ESA Management, LLC is an Equal Opportunity Employer. It is the policy of ESA Management, LLC to treat applicants and associates in all aspects of the employment relationship without regard to race, color, religion, creed, sex, pregnancy, age (as defined under applicable law), national origin or ancestry, disability status, veteran status, genetic information or any other characteristic protected by federal, state or local laws.
Customer Data & CRM Marketing Manager
Location
United States
Posted
15 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Customer Data & CRM Marketing Manager
Extended Stay America
Role Description Extended Stay America (ESA) is seeking a highly analytical Customer Data & CRM Marketing Manager to oversee our customer data platform (CDP) and lifecycle marketing programs across eMail, SMS, and Push. This role is ideal for someone who thrives at the intersection of customer data, marketing technology, segmentation strategy, and performance analytics. This position is responsible for managing and optimizing a large-scale CDP containing millions of customer profiles and transforming that data into actionable marketing strategies. The ideal candidate has hands-on experience working with large, complex datasets, customer segmentation, data governance, audience architecture, and marketing automation platforms. - Guide systems integrations, maintain daily operations, conduct deep data analyses, and recommend omni-channel customer journey campaigns to improve guest acquisition and retention. - Work to acquire, nurture, and retain email and mobile messaging subscribers. - Report directly to the Senior Director of Marketing and work closely with leaders in the Marketing and eCommerce department and across the company. Qualifications - Strong experience working with large-scale customer databases and CDPs containing high-volume customer records. - Proven ability to build and manage complex audience segmentation strategies using behavioral and transactional data. - Strong analytical mindset with experience interpreting customer data, campaign metrics, and performance trends. - Experience managing lifecycle marketing channels including email, SMS, and push messaging, with experience collaborating with Creative teams. - Hands-on experience with CRM/CDP and marketing automation platforms. - Comfortable working cross-functionally with technical, analytics, and engineering teams. - Advanced proficiency in Excel and familiarity with SQL, BI tools, or data visualization platforms strongly preferred. - Experience in hospitality, travel, loyalty, or multi-location consumer brands is a plus. - Strong attention to detail, data accuracy, and operational execution. - Ability to manage a diverse range of projects simultaneously. - Excellent written and verbal communication skills. - Strong business acumen. - Strong collaborator and great at building strong working relationships. - Able to work independently and solve problems with minimum supervision. - Bachelor's degree from an accredited 4-year university. Requirements - 5+ years of experience in CRM, customer data, lifecycle marketing, marketing analytics, or marketing technology roles. Benefits - Fully remote role. Environmental Job Requirements - Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. - Less than 10% travel.
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