• Design creative and visually appealing newsletters for a wide range of clients and industries. • Convert newsletter designs into responsive HTML-based email newsletters compatible across desktop and mobile devices. • Integrate and manage newsletters using Mailchimp, Constant Contact, Socketlabs, Mailpoet, and other newsletter-related software and platforms. • Schedule and manage email campaigns for multiple clients while ensuring timely deployment. • Implement email marketing best practices to maximize email deliverability and engagement. • Work closely with the Email Marketing Client Coordinator to ensure client expectations related to email design, creativity, branding, and campaign objectives are achieved. • Conduct quality assurance checks to ensure newsletters display correctly across various email clients and devices. • Manage multiple newsletter projects simultaneously while maintaining high standards of quality and attention to detail. • Stay updated with the latest email marketing trends, design standards, and platform requirements. • Communicate effectively with internal teams regarding project timelines, revisions, and campaign updates.

Role Description We're looking for a Head of Email & SMS who will obsess over lifecycle marketing, post-purchase revenue, and lifetime value across our brands. This role owns email and SMS strategy, execution, and revenue across the entire Brand Bolt portfolio. - Driving higher LTV, repeat purchase rate, and subscription retention through owned channels - Building and optimizing all lifecycle flows and campaigns - Turning customer data and behavior into segmentation, personalization, and revenue opportunities - Collaborating cross-functionally to ensure messaging reflects product, customer feedback, and brand positioning This is a high-ownership, high-impact role for someone who treats email and SMS like profit centers, not broadcast channels. Core Responsibilities - Lifecycle Marketing Strategy & Execution - Own all email and SMS across the customer lifecycle: - Welcome and onboarding sequences - Educational flows (product usage, benefits, tips) - Replenishment and reorder reminders - Cross-sell and upsell campaigns - Win-back and churn prevention - Subscription lifecycle messaging (dunning, pause prevention, upgrade nudges) - VIP and loyalty engagement - Build campaign calendars that balance promotional sends with retention and education - Ensure all messaging aligns with brand voice, positioning, and customer stage - Revenue & LTV Growth - Own and improve: repeat purchase rate, email/SMS attributed revenue, subscription retention and churn, incremental LTV from owned channels - Identify drop-off points in the lifecycle and build flows to address them - Partner with customer service, product, and ops teams to surface friction points and fix root causes of churn - Testing, Optimization & Personalization - Continuously test: subject lines and preview text, send timing and frequency, offers and CTAs, segmentation and personalization, flow triggers and logic - Use behavioral data, purchase history, and engagement signals to create dynamic segments - Build predictive models for churn risk, next purchase timing, and high-value customer identification - Data, Insights & Reporting - Build dashboards tracking: email/SMS revenue and attribution, engagement metrics (open rate, CTR, conversion rate), lifecycle performance by cohort, incrementality and true lift, list health and deliverability - Use cohort analysis to understand what drives retention and repeat purchases - Surface customer insights that inform product development, creative strategy, and acquisition messaging - Retention Innovation & Experimentation - Identify and pilot new retention channels and tactics beyond email/SMS (direct mail, surprise-and-delight programs, packaging inserts, exclusive communities, etc.) - Design tests with clear hypotheses, success metrics, and budget parameters - Scale what works and kill what doesn't quickly - Platform Management & Deliverability - Manage email/SMS platforms (Klaviyo, Attentive, Postscript, etc.) and integrations with Shopify, subscription tools, and CDP/analytics stack - Monitor deliverability, sender reputation, and compliance (CAN-SPAM, TCPA, etc.) - Optimize list growth strategies while maintaining quality and engagement - Cross-Functional Collaboration - Work closely with: customer service (to understand pain points and feedback), creative and copy teams (to develop high-converting assets), paid media and acquisition (to align messaging and LTV strategy), product and ops (to ensure promises match delivery) - Act as the voice of the customer and advocate for retention-first decisions What Success Looks Like (First 6–12 Months) - Measurable lift in email/SMS attributed revenue and repeat purchase rate - Improved subscription retention and reduced churn - Clearly defined and scalable lifecycle playbooks across all brands - Higher engagement rates with better segmentation and personalization - Email and SMS viewed internally as core revenue drivers, not just messaging channels Qualifications - 5+ years in DTC email/SMS marketing or lifecycle management in health and wellness DTC brands in skincare, beauty, supplements, etc. (this is must) - Proven track record managing multi-brand email/SMS programs - Deep expertise with Klaviyo, Attentive, Postscript, or similar platforms - Strong familiarity with subscription models and Shopify ecosystems - Experience with segmentation, automation, and deliverability best practices - Extremely data-driven with strong analytical and testing discipline - Obsessed with details, performance metrics, and follow-through - Comfortable owning revenue targets and being held accountable - Strong copywriting instincts and ability to collaborate with writers - Bias toward action, rapid testing, and iteration - Thinks like an operator and revenue owner, not just a channel manager

Role Description The quickest way to lose a user is to treat their inbox like a trash can. We don't blast generic newsletters; we engineer personalized, behavioral communication flows that hit at the exact second a user needs them. We need a lifecycle architect who treats email as a pure retention science. You will be managing our entire deliverability pipeline, building hyper-segmented triggers based on product data, and relentlessly optimizing user lifetime value (LTV). If you get a thrill out of fixing broken funnel metrics, auditing domain health protocols, and scaling revenue-per-email metrics without causing a spike in unsubscribes, this machine is yours to run. Key Responsibilities - Lifecycle Architecture: Design, map, and deploy the entire automated user journey—from high-conversion welcome sequences and onboarding flows to reactive churn-prevention and win-back loops. - Hyper-Segmentation & Behavioral Triggers: Leverage raw user data, product behavior signals, and engagement history to build hyper-targeted list segments, ensuring every user receives the exact right message at the exact right second. - Deliverability Infrastructure: Own and monitor our underlying sender health, managing SPF, DKIM, DMARC protocols, IP warming strategies, and domain reputation to guarantee absolute inbox placement. - Campaign Orchestration: Plan, author, and deploy high-velocity ad-hoc campaigns for major feature drops, ecosystem milestones, and real-time cultural moments without a single detail slipping. - A/B Testing & Optimization: Maintain a relentless experimentation cadence—testing copy hooks, layout designs, send times, and interactive elements to consistently push down unsubscribe rates and maximize revenue-per-email (RPE). - Analytics & Attribution: Build and own the performance dashboards, translating open rates, CTRs, conversion attribution, and list hygiene metrics into cold, calculated strategic insights for the growth team. Requirements - The "Retention Engineer": A proven track record of managing high-volume email marketing, retention strategy, or lifecycle automation for a fast-moving technology, e-commerce, or consumer web platform. - Technical ESP Mastery: Deep, hands-on experience with advanced automation platforms and CRM tools (e.g., Customer.io, HubSpot, Klaviyo, Brevo, or equivalent enterprise-tier software). - Data-First Rigor: You don't build campaigns based on "gut feeling." You live in conversion metrics and data tables, using hard user behavior statistics to dictate template variations and trigger timelines. - Hyper-Availability: This isn't a 9-to-5 position. Digital traffic and global market shifts never sleep. You must be available 7 days a week to monitor live broadcast performance, deploy emergency hotfixes for broken automated loops, and coordinate with our fast-moving product team. - Operational Excellence: Self-motivated and highly organized; you possess pristine attention to detail, knowing that a single typo or broken link can impact thousands of global users instantly. Operational Details - Location: Fully Remote. - Schedule: On-call 7 days a week (Requires high flexibility to align with real-time product shipping windows and global engagement surges). - Payment: All compensation is processed in digital assets (USDC/USDT). Benefits - Absolute Autonomy: We value output, deliverability metrics, and conversion numbers over corporate red tape. If your automated sequences move the retention baseline, we give you total room to run. - Global Canvas: Your messaging and behavioral loops will land directly in the inboxes of thousands of active users every single day across a worldwide landscape. - A Culture of Momentum: Join a team that moves at lightspeed. You will be constantly building, analyzing data, and seeing your technical optimization hit production in real time. - High-Growth Upside: We value "potential over pedigree." For a Senior Email Marketer who consistently slashes churn, protects list health, and scales LTV, there is a clear, unrestricted runway into senior growth and product leadership.

• Manage the strategy, planning, hands-on HTML development, and execution of our email marketing program • Independently code, build, and deploy responsive, production-ready HTML email campaigns directly within Salesforce Marketing Cloud • Manage the end-to-end email marketing program including strategic planning, lifecycle design, prioritization, and day-to-day execution • Consistently monitor email campaign and lifecycle performance, using data and analysis to identify trends, risks, and optimization opportunities