• Conduct structured intake to understand client offers, audience profiles, and KPIs • Design campaign frameworks aligned with lead generation or revenue goals • Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.) • Configure ad group segmentation based on testing strategy • Launch campaigns using controlled budget allocation frameworks • Develop structured creative testing plans • Identify and script effective hooks (first 3 seconds critical) • Test multiple creative formats, including: UGC-style videos, native storytelling formats, problem-solution formats, testimonial structures • Monitor creative fatigue and performance decay • Analyze retention metrics and hook performance • Scale high-performing creatives rapidly • Build broad targeting structures aligned with TikTok algorithm best practices • Test interest-based segmentation when applicable • Monitor CPM, CTR, CVR, and CPA metrics • Adjust bidding strategies and audience structures based on performance data • Identify creative-led vs audience-led performance drivers • Ensure TikTok leads flow correctly into GoHighLevel • Validate source attribution accuracy • Review CRM pipeline quality to assess lead performance • Provide structured weekly summaries • Deliver monthly reporting including: Spend, leads, cost per lead, creative performance breakdown, scaling recommendations • Monitor daily and weekly spend pacing • Maintain cost efficiency thresholds • Reallocate budget toward high-performing creatives • Prevent overspending during learning phases • Implement structured scaling methodologies

• Responsible for the full lifecycle management of Google Ads accounts • Ensure marketing data flows accurately through tracking systems • Generate measurable lead and revenue growth through Google Ads • Maintain accurate and compliant conversion tracking systems • Improve cost efficiency across campaigns • Deliver consistent, structured performance reporting

• Develop and execute integrated marketing plans aimed at customer expansion, cross-sell, and upsell opportunities in collaboration with demand generation, sales, and product teams. • Plan and implement multi-touch, multi-channel campaigns across all stages of the customer journey, leveraging webinars, events, email, social media, SEM, display advertising, retargeting, and content syndication. • Identify and nurture expansion opportunities within existing accounts using data-driven strategies, targeting customers most likely to adopt new products or features. • Collaborate with the product team to drive product-led growth campaigns, including feature launches, in-app messaging, onboarding programs, and product education initiatives. • Monitor campaign performance metrics, such as MQLs, SQLs, and expansion opportunities, to ensure lead volume and funnel efficiencies meet sales pipeline goals. • Apply an experimentation mindset to continuously test, learn, and optimize campaigns for improved ROI. • Coordinate webinars and tradeshow activations to support customer engagement and expansion initiatives. • Provide guidance and enablement materials for Sales and Sales Development teams to support outreach and expansion efforts. • Partner with internal teams including sales, product marketing, and design to align campaigns with business objectives and ensure seamless execution.

About Us At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools.  The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater.  We are a production’s best ally every step of the way. #OneCastOneCrew The Performance Marketing Manager leads acquisition strategy and execution across paid search, paid social, and display for four high-visibility brands including Final Draft, FilmFreeway, ShareGrid, and Voice123. You will own the full media mix—including budget management, forecasting, optimization, testing frameworks, attribution improvement, and funnel performance - and help mature our performance infrastructure, ensuring clean tracking, reliable audience flows, standardized naming conventions, and rigorous experiment design. This role is extremely hands-on: you will personally manage campaigns, diagnose performance issues, partner with data teams on measurement, and drive meaningful improvements to ROAS, LTV:CAC, and marginal efficiency. What you will do Manage and optimize campaigns daily across Meta Ads, Google Ads, and other kay partners Own forecasting, pacing, budget allocation, and optimization for high-scale monthly budgets.. Work with data team to audit GTM, Amplitude, and Looker, including clean UTMs and consistent event schemas. Use Hightouch to push audiences, product feeds, and event data into ad platforms for improved targeting and conversion accuracy. Improve funnel performance with systematic A/B tests for ad creative, landing pages, and offers. Produce clear and accurate daily, weekly, and monthly reporting on spend, ROAS, CAC, LTV:CAC, marginal efficiency, and channel performance and campaign performance by brand. Manage the entire marketing funnel from prospecting to conversion. Manage agency partners and technology vendors; evaluate cost-effectiveness and negotiate rates. Document and communicate with the broader marketing team to ensure repeat wins. What you have 4+ years in performance marketing with proven ownership of 7-figure monthly budgets. Deep hands-on experience in Meta Ads and Google Ads, dynamic product ads, PMAX, Advantage+, remarketing, and feed-based campaigns and setup. Strong analytics skills in Amplitude and Looker, comfort with incrementality and performance marketing based upon business margins. A desire to understand user flows and events. Experience with audience activation and conversion data flows via Hightouch or similar. People leadership experience a plus, but this role requires strong individual execution. Tool stack Meta Ads, Google Ads, GTM, Amplitude, Looker, Hightouch, Redshift, Sheets/Excel, landing page testing tools Success in 90 days Clean account structures and naming conventions across brands Weekly ROAS and LTV:CAC dashboards published and trusted Measurable lift in conversion rate or CAC improvement on at least one priority funnel per brand Special Work Conditions Sedentary – Involves sitting most of the time but may involve walking or standing for brief periods of time. Some positions may entail exerting up to 15 lbs. of force occasionally and/or a negligible amount of force to lift, carry, push, or pull. Benefits Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.