• Develop and execute integrated marketing plans aimed at customer expansion, cross-sell, and upsell opportunities in collaboration with demand generation, sales, and product teams. • Plan and implement multi-touch, multi-channel campaigns across all stages of the customer journey, leveraging webinars, events, email, social media, SEM, display advertising, retargeting, and content syndication. • Identify and nurture expansion opportunities within existing accounts using data-driven strategies, targeting customers most likely to adopt new products or features. • Collaborate with the product team to drive product-led growth campaigns, including feature launches, in-app messaging, onboarding programs, and product education initiatives. • Monitor campaign performance metrics, such as MQLs, SQLs, and expansion opportunities, to ensure lead volume and funnel efficiencies meet sales pipeline goals. • Apply an experimentation mindset to continuously test, learn, and optimize campaigns for improved ROI. • Coordinate webinars and tradeshow activations to support customer engagement and expansion initiatives. • Provide guidance and enablement materials for Sales and Sales Development teams to support outreach and expansion efforts. • Partner with internal teams including sales, product marketing, and design to align campaigns with business objectives and ensure seamless execution.

About Us At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools.  The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater.  We are a production’s best ally every step of the way. #OneCastOneCrew The Performance Marketing Manager leads acquisition strategy and execution across paid search, paid social, and display for four high-visibility brands including Final Draft, FilmFreeway, ShareGrid, and Voice123. You will own the full media mix—including budget management, forecasting, optimization, testing frameworks, attribution improvement, and funnel performance - and help mature our performance infrastructure, ensuring clean tracking, reliable audience flows, standardized naming conventions, and rigorous experiment design. This role is extremely hands-on: you will personally manage campaigns, diagnose performance issues, partner with data teams on measurement, and drive meaningful improvements to ROAS, LTV:CAC, and marginal efficiency. What you will do Manage and optimize campaigns daily across Meta Ads, Google Ads, and other kay partners Own forecasting, pacing, budget allocation, and optimization for high-scale monthly budgets.. Work with data team to audit GTM, Amplitude, and Looker, including clean UTMs and consistent event schemas. Use Hightouch to push audiences, product feeds, and event data into ad platforms for improved targeting and conversion accuracy. Improve funnel performance with systematic A/B tests for ad creative, landing pages, and offers. Produce clear and accurate daily, weekly, and monthly reporting on spend, ROAS, CAC, LTV:CAC, marginal efficiency, and channel performance and campaign performance by brand. Manage the entire marketing funnel from prospecting to conversion. Manage agency partners and technology vendors; evaluate cost-effectiveness and negotiate rates. Document and communicate with the broader marketing team to ensure repeat wins. What you have 4+ years in performance marketing with proven ownership of 7-figure monthly budgets. Deep hands-on experience in Meta Ads and Google Ads, dynamic product ads, PMAX, Advantage+, remarketing, and feed-based campaigns and setup. Strong analytics skills in Amplitude and Looker, comfort with incrementality and performance marketing based upon business margins. A desire to understand user flows and events. Experience with audience activation and conversion data flows via Hightouch or similar. People leadership experience a plus, but this role requires strong individual execution. Tool stack Meta Ads, Google Ads, GTM, Amplitude, Looker, Hightouch, Redshift, Sheets/Excel, landing page testing tools Success in 90 days Clean account structures and naming conventions across brands Weekly ROAS and LTV:CAC dashboards published and trusted Measurable lift in conversion rate or CAC improvement on at least one priority funnel per brand Special Work Conditions Sedentary – Involves sitting most of the time but may involve walking or standing for brief periods of time. Some positions may entail exerting up to 15 lbs. of force occasionally and/or a negligible amount of force to lift, carry, push, or pull. Benefits Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you'll do As Manager, Performance Marketing for China, you will own the strategy, execution, and optimization of data-driven, full-funnel demand generation across China's unique digital ecosystem. You will lead paid acquisition, ABM activation, and lifecycle performance programs across platforms such as Tencent, ByteDance, Baidu, Alibaba, and professional networks, driving high-quality pipeline and revenue growth for SMB, Mid-Market, and Enterprise segments. This role is built for a hands-on performance leader who understands the China media and data landscape, thrives in experimentation, and partners deeply with Marketing Operations, Sales, and Regional GTM teams to ensure campaigns are measurable, scalable, and optimized for pipeline impact - not just lead volume. This role is based in San Francisco. Responsibilities: Own the China performance marketing strategy across awareness, demand, and pipeline acceleration programs aligned to regional and global GTM priorities. Build and manage quarterly and monthly media plans, budgets, and forecasts tied to pipeline coverage and revenue targets. Translate global positioning and campaigns into China-localized growth programs that resonate with regional segments, industries, and buyer personas. Lead end-to-end campaign execution across Baidu (search & display), Tencent (WeChat, WeCom, Tencent Ads), ByteDance (Douyin, Toutiao), Alibaba ecosystem, and professional/B2B platforms. Own platform relationships, optimization roadmaps, and beta/whitelist opportunities. Manage agencies and vendors to ensure best-in-class bidding, targeting, creative testing, and reporting. Partner with Marketing Operations to design and execute China-specific lead capture, scoring, and routing frameworks integrated with CRM and global data systems. Support ABM and key-account programs through account targeting, intent data activation, and opportunity influence tracking. Optimize form strategy, progressive profiling, and conversion flows to balance CPL efficiency with lead quality and account fit. Own end-to-end performance reporting from first touch through SQL, Opportunity, and revenue contribution. Partner with Marketing Ops to implement UTM governance, platform tagging, and privacy-compliant tracking across China domains and channels. Develop dashboards and insights on CPL, CAC, pipeline velocity, win rate, and ROI by channel, segment, and region. Design and run A/B and multivariate tests across creatives, landing pages, bidding strategies, audience segments, and messaging. Ensure campaigns and data practices align with China data privacy, hosting, and advertising regulations. Partner with Legal, IT, and Marketing Ops on consent frameworks, data residency, and platform compliance. Maintain brand and messaging alignment with global standards while enabling China-market relevance and speed. Partner with Sales, SDRs, RevOps, Product Marketing, and Regional Leadership to align demand programs with pipeline priorities and account strategies. Serve as the China performance marketing SME for global GTM planning, forecasting, and quarterly business reviews. Mentor junior marketers and agency partners on performance best practices and experimentation culture. Who you are Minimum qualifications: 5+ years of experience in performance marketing, demand generation, or growth marketing in B2B, SaaS, FinTech, or enterprise technology environments. Deep hands-on expertise with China digital platforms (Baidu, Tencent/WeChat, ByteDance/Douyin, Alibaba ecosystem). Proven experience driving pipeline and revenue outcomes from paid media and ABM programs. Strong analytical skills with experience in multi-touch attribution, funnel analytics, and ROI modeling. Experience working closely with Marketing Operations and Sales teams on lead management and CRM integration. Fluent in Mandarin and English (written and verbal). Preferred qualifications: Experience scaling enterprise and upmarket GTM programs in Greater China. Familiarity with data residency and cross-border data transfer requirements. Experience managing multi-million RMB media budgets. Prior agency management or in-house/agency hybrid leadership experience. Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know. #BI-Hybrid

About AmeriPharma AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves. AmeriPharma’s Benefits Full benefits package including medical, dental, vision, life that fits your lifestyle and goals Great pay and general compensation structures Employee assistance program to assist with mental health, legal questions, financial counseling etc. Comprehensive PTO and sick leave options 401k program Plenty of opportunities for growth and advancement Company sponsored outings and team-building events Casual Fridays Job Summary AmeriPharma is seeking a highly skilled Senior Paid Social Specialist to develop, manage, and optimize paid social campaigns across Facebook, Instagram, TikTok, and other platforms. This role plays a key part in driving lead generation and patient acquisition through full-funnel strategy, creative testing, and ongoing performance analysis. You’ll work closely with the digital marketing team to execute scalable campaigns, improve channel performance, and meet growth goals. This is a hands-on, results-focused role ideal for someone with deep paid social expertise and strong analytical skills. Schedule Details Location: Remote (Must be a U.S. resident) Hours: Monday-Friday, 9:00 AM-5:30 PM Duties and Responsibilities Plan, launch, and optimize paid campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Reddit, X, and more Design and manage full-funnel strategies to drive qualified traffic and lead generation Build and refine custom audiences, lookalikes, and retargeting segments across platforms Partner with creative teams to produce high-performing social ads, including UGC and video content Monitor campaign pacing and budget allocations to meet CPA and ROAS targets Conduct A/B and multivariate testing across copy, creative, bidding strategies, and placements Analyze campaign data across GA4, Looker Studio, and other platform reporting tools to inform decisions Translate performance data into clear, actionable insights and reports for stakeholders Stay current with platform changes, algorithm updates, and social advertising best practices Ensure compliance with HIPAA and other regulatory guidelines in campaign execution Required Skills 7+ years of hands-on experience managing paid social campaigns, with advanced knowledge of Meta Ads Manager Meta Media Buying Professional Certification Demonstrated experience managing TikTok Ads and familiarity with creative trends on emerging platforms Proven success driving lead generation and achieving performance targets such as CPL, ROAS, and CAC Strong command of audience targeting strategies, bidding models, and campaign structure Experience integrating CRM data for attribution and lead quality tracking Proficiency in GTM setup, event tracking, and conversion API integrations Highly detail-oriented with strong problem-solving and optimization skills Excellent collaboration and communication skills across creative and technical teams Familiarity with regulatory and compliance requirements in healthcare or other regulated industries Preferred Qualifications Skilled in analyzing campaign performance data using GA4, Looker Studio, and platform-specific tools Experience working with HIPAA-compliant marketing systems and tools Exposure to influencer marketing or user-generated content campaigns AmeriPharma’s Mission Statement Our goal is to achieve superior clinical and economic outcomes while maintaining the utmost compassion and care for our patients. It is our joint and individual responsibility daily to demonstrate to outpatients, prescribers, colleagues, and others that We Care! Physical Requirements The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations EEO Statement The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or on the basis of disability or any other legally protected class.