Marketing Director (Digital & Integrated) Location: Costa Mesa, CA (Hybrid: in‑office Tue–Thu) Employment: Full-time, Exempt Reports to: Vice President, Integrated Communications About the Role We’re hiring a fulltime Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit, Architecture/Engineering/Construction (AEC), Commercial Real Estate (CRE) and education industries that drive measurable growth. You’ll own strategy, hands-on execution, and performance optimization across digital (SEO, SEM, paid social, programmatic, email, web) and traditional channels (brand campaigns, print, broadcast, OOH, events). If you’re stepping into your first Director role or you’ve been a director for years, we’ll calibrate scope and support to your experience. If you’re not sure you meet the qualifications, please apply—skills are learned, and we value potential. What You'll Do Strategy & Planning - Build integrated marketing plans tied to client business goals - Develop channel strategies across SEO, SEM/paid search, paid social, programmatic/display, email/lifecycle, website/landing pages, and traditional media. - Create clear briefs, hypotheses, test plans, and forecasts; set budgets and pacing. Client Service Excellence and Leadership - Provide ongoing strategic counsel and client account stewardship – driving excellence in quality of work, strategic guidance and financial stewardship - Serve as a day-to-day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery Execution & Optimization - Stand up and optimize campaigns end-to-end: audience, creative, offers, landing pages, conversion flows, and nurture programs. - Manage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance. - Own paid search, paid social, and programmatic strategy and ensure excellent team execution. - Lead email and marketing automation: segmentation, journeys, lead scoring, A/B testing, and deliverability. - Oversee traditional marketing as needed: media planning/buying OOH, print, broadcast, direct mail, sponsorships, and events. Website & Conversion - Partner with UX/design and developers on website roadmaps, and landing pages. - Ensure accurate tracking (GA4, tag management, pixels), UTM governance, and robust QA. Analytics & Reporting - Leverage Looker Studio, Power My Analytics, SEMRush, Porter - Experience using and integrating GA4 - Define KPIs; build dashboards and weekly/monthly readouts with insights - Translate performance into clear recommendations for executives and cross-functional partners. Collaboration & Leadership - Work cross functionally- with Sales, Creative, PR/Comms teams. - Manage vendors and/or direct reports; mentor teammates and elevate channel best practices. - Steward budget accountability, and SOWs with agencies and freelancers. Compliance & Governance - Maintain data privacy and compliance standards - Uphold brand guidelines, accessibility standards, and QA processes across channels. What You'll Bring - Experience building and optimizing multi-channel marketing programs – agency experience required. - Strong client service management skills - Strong communication skills – both internally and with clients – to keep teams motivated, aligned and working together as one team. - Strong presentation – verbal and written/visual communication skills - Practical fluency in most of the following: - SEO: Site audits, Search Console, schema, internal linking, Core Web Vitals. - SEM/Paid Search: Account structure, match types, bidding strategies, - Paid Social: Audience strategy, creative testing, retargeting, lead gen, B2B and/or B2C tactics. - - Programmatic/Display/Video: Targeting, frequency management, brand safety, measurement. - Email/Automation: ESP/MAP (e.g., HubSpot, Marketo, Mailchimp/Eloqua), segmentation, nurture design, testing. - Web/CRO: Partnering with designers/developers on CMS (e.g., WordPress/Webflow/Drupal), landing pages, form optimization, QA. - Analytics/MarTech: GA4, Tag Manager, Looker Studio/BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce/HubSpot). - Ability to turn insights into action and optimize processes and outcomes wherever possible. - Strong project management: you can juggle priorities, hit deadlines - Clear, audience-appropriate writing and storytelling. Work Style, Schedule & Travel - We work together in our Costa Mesa office on Tuesdays, Wednesdays and Thursdays, with occasional local client visits and events (some evenings).

Role Description We're looking for a contract CRM & Marketing Automation Specialist to join us for active, ongoing projects and contribute immediately from day one. You'll take ownership of end-to-end automation builds — from strategy and architecture through to deployment and optimization — delivering systems that generate leads, nurture prospects, and drive conversions. This role is focused on building real business automation: - CRM workflows - Lead generation funnels - Marketing campaigns - Sales pipelines - Integrations that connect everything together You'll work across platforms like GoHighLevel, HubSpot, Make.com, n8n, and Zapier to build systems that actually run in production for live clients. This is a contract role with clear scope, paid on an hourly basis. Strong performers are regularly considered for extended engagements and future projects. Qualifications - Production-ready experience with CRM and automation systems that run in production for real businesses. - Technical foundation in CRM platforms, particularly GoHighLevel, HubSpot, ActiveCampaign, Salesforce, or similar. - Deep understanding of pipelines, workflows, triggers, custom fields, and campaign builders. - Strong experience with automation platforms like Make.com, n8n, or Zapier. - Ability to build complex multi-step workflows with error handling, conditional logic, and data transformations. - Experience connecting APIs, webhooks, and third-party integrations. - Lead generation and marketing skills including funnel building, email marketing, and SMS campaign setup. - Understanding of conversion optimization basics. - Experience with integrations such as calendar booking, payment platforms, communication tools, and spreadsheets. Requirements - AI chatbot or voice agent integration (VAPI, GHL bot, Tidio) is a plus. - Basic Python or JavaScript for custom webhook handling is a plus. - Reporting and dashboard building experience is a plus. - Facebook/Google Ads integration and lead attribution experience is a plus. - Proven ability to understand business requirements and translate them into automation logic. - Comfortable documenting workflows and explaining systems to non-technical stakeholders. - Attention to detail — automations must work reliably without constant babysitting. Benefits - Monthly earning potential: Up to 120,000 - 140,000 PKR/month based on hours worked. - You are paid for every hour you work, tracked and verified through our standard time-tracking process. - This is a contract engagement tied to active projects; duration and extension depend on project needs and performance. - Remote first — work from wherever you're most productive. - Flexible hours — maintain availability between 6pm – 12am PKT for team overlap and synchronous collaboration. - Technical project management with clear communication and realistic timelines. Company Description - Real client projects across multiple industries — healthcare, real estate, e-commerce, agencies, and more. - A team that values clean, reliable automation over flashy demos. - Flexibility to work how and when you work best. - Straightforward engagement: clear scope, fair pay, no bureaucracy. - Strong contract performance leads to repeat engagements and long-term collaboration.

• Create campaigns that deepen a merchant’s appreciation of our software by clearly communicating ROI, increasing feature adoption, and educating them on best practices. • Work cross functionally with marketing, account management, merchant success, and revenue operations to ensure alignment on target audiences, messaging, and campaign automation. • Create content across various marketing channels to execute your campaigns: email, landing pages, direct mail, advertising, webinars/workshops, etc. • Support in-person customer events by creating lists of desired attendees, strategies to drive RSVPs, and follow-up campaigns to reinforce content shared at the event. • Enhance the customer journey through marketing programs including recognition or celebration for key milestones. • Define, track, and report on campaign results and impact on NDR and renewal rates, and share insights across the business.

• Own platform awareness, adoption, and loyalty across the Southeast through in-person engagement • Drive member activation and reactivation by identifying key influencers • Plan and execute local and regional events—owning the experience end-to-end • Lead virtual platform demos, member onboarding, and brand rep trainings • Design and execute on-brand gifting programs for high-value members • Track territory KPIs, surfacing firm needs and competitor activity