Role Description Hire Digital is seeking a Marketing Specialist (eCommerce-focused) to support its growing APAC digital commerce team. This role is ideal for someone with hands-on experience managing eCommerce platforms, strong analytical skills, and a track record of improving product performance through data-driven insights and content optimization. Qualifications - Bachelor’s degree in Marketing, Business, or a related field. - 3–5 years of experience in eCommerce, digital marketing, or related roles. - Proven experience working with eCommerce platforms such as Amazon, Lazada, Shopee, Taobao, Coupang, or Naver. - Strong analytical skills with the ability to interpret data and drive actionable insights. - Experience using tools such as Excel, Google Sheets, or similar for data analysis. - Strong communication and stakeholder management skills. - Ability to manage multiple priorities in a fast-paced, regional environment. Requirements - Consumer Insights & Performance Analysis - Analyze consumer reviews, sales data, and performance metrics across eCommerce platforms. - Translate insights into actionable recommendations to improve product positioning and conversion. - Present findings and recommendations to internal stakeholders. - Digital Shelf Strategy & Optimization - Monitor and optimize digital shelf performance (search visibility, rankings, share of shelf). - Identify opportunities to improve discoverability and conversion across platforms. - PDP Content Optimization - Lead and execute improvements to product detail pages (PDPs), including copy, images, and structure. - Partner with local market teams to localize and optimize content across APAC markets. - Project & Stakeholder Management - Collaborate with cross-functional teams (marketing, sales, regional teams). - Manage multiple projects and ensure timely execution across markets. Benefits - Experience with digital shelf analytics or consumer insights tools. - Exposure to SEO, content optimization, or performance marketing. - Experience working across multiple APAC markets.

• Own and optimize paid acquisition strategy across key channels • Manage and execute campaigns within Meta Ads Manager and Google Ads Manager • Build and test conversion-focused funnels tied to Shopify product and collection pages • Coordinate with Shopify product feeds and dynamic product ads • Analyze campaign performance and optimize toward CPA/CAC efficiency • Partner with internal teams on landing pages, product pages, and offers • Own lifecycle strategy across email and SMS channels for the Shopify store • Build, manage, and optimize flows in Klaviyo • Monitor and report on performance across the full funnel: acquisition → conversion → retention

Working at Atlassian Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Atlassian is looking for a Field Marketing Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments in France. Your role will be to build and execute on strategies working alongside regional sales teams, product marketing, our account-based marketing and global scaled demand gen teams, event marketing, and other internal teams to deliver a cohesive marketing approach for France. This is an individual contributor role responsible for building an integrated marketing strategy, consisting of offline and online activations, including but not limited to in-person and virtual events, digital, content strategy, and awareness. You'll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base. We are looking for a strategic marketer with a strong track record of delivering high-quality programs, and building regional initiatives tailored to local audiences. If you get excited about driving excellence while collaborating with diverse teams to bring campaigns to life, you'll love it here. In this role you will: - Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within the French market - Deliver marketing campaigns and programs that will drive EMEA pipeline, with a specific focus on France - Measure, analyse, and report on performance to marketing and sales leadership, in line with our GTM strategy - Be an advocate for the French sales organisation and help the rest of the marketing team understand regional priorities - Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans - Manage the French activity calendar for the year - Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximise brand exposure - Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns - Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns - Engage with the Atlassian Brand and Global Communications teams to build awareness in the French market through campaigns and PR agency support - Oversee the localisation and adaptation of global marketing content and materials to ensure relevance to regional audiences On the first day we'll expect you to have: - At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus - In-depth experience working with marketing and sales funnels - Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams - Self-starting tendencies with an ability to drive projects forward - Critical thinking with strong problem-solving skills - The ability to successfully manage multiple campaigns and programs running at the same time - A passion for metrics. You live for the data and use it to guide your programs and spend - Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus) - French native essential Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits . About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh .

Role Description Du hast Lust, das Marketing bei einem schnell wachsenden Unternehmen aus der Gesundheitsbranche voranzubringen? PraxisConcierge sucht Dich als Führungspersönlichkeit (first hire!) für unser Marketing-Team. Du verantwortest unseren Markenauftritt und die operative Umsetzung aller Marketing-Maßnahmen. Gleichzeitig baust du mit Deiner Arbeit die Grundlage für ein wachsendes Marketing-Team. Marketing verändert sich jeden Tag – wir setzen auf flache Hierarchien, selbstorganisiertes Arbeiten und kontinuierliches Lernen im Team. Dafür arbeitest Du direkt mit dem Leadership-Team zusammen, bist die zentrale Ansprechperson für unser Sales-Team und misst deinen Erfolg an klaren Kennzahlen. Klingt spannend? - Demand Generation & Funnel-Ownership: - Du verantwortest den Inbound-Funnel von der ersten Impression bis zur Demo-Buchung – und optimierst jeden Schritt datenbasiert. - Du setzt gemeinsam mit dem VP Growth ambitionierte Wachstumsziele um und berichtest regelmäßig an das Leadership-Team. - Du erstellst Kampagnen und koordinierst deren Umsetzung mit unseren Agenturen bzw. Freelancer: Briefings, Kampagnenlogik, Creative-Feedback, Performance-Review. - SEO & Content: - Du recherchierst, planst und erstellst eigenständig innovativen Content rund um unsere Lösungen, den wir in verschiedenen Kanälen ausspielen (SEO, PPC, E-Mail, Social Media). - Du pflegst und entwickelst unsere Website weiter, mit klarem Fokus auf Konversion. - Du baust unsere Content-Pipeline auf und skalierst sie – auch mit Hilfe von KI-Tools. - Analytics & Tracking: - Du bist vertraut mit Daten- und Conversion-Tracking und stellst sicher, dass der Marketing-Impact messbar wird. - Du interpretierst Performance-Daten eigenständig und leitest daraus konkrete Maßnahmen ab. - Du bist die Schnittstelle zu Sales und sorgst dafür, dass MQL-Qualität und Lead-Übergabe reibungslos funktionieren. - Customer Marketing: - Du entwickelst und betreust unsere CRM-basierten Maßnahmen für Bestandskund:innen: Newsletter, Referral-Programm, Onboarding-Kommunikation. - Du sammelst aktiv Testimonials, Case Studies und Social Proof – als Conversion-Material für den Funnel. - Team & Prozessaufbau: - Du dokumentierst Prozesse und Vorlagen, die ein wachsendes Team später übernehmen kann. - Du wirkst aktiv bei der Definition und dem Hiring neuer Rollen mit Marketing. Qualifications - Mindestens 2–3 Jahre Erfahrung im B2B-Marketing, idealerweise in SaaS oder Healthtech: du verstehst unsere Zielgruppe (Ärzt:innen) und weißt, wie wir den Mehrwert unserer Software für den medizinischen Alltag kommunizieren. - Hands-on CMS-Erfahrung (WordPress oder ähnlich) – du kannst landing pages analysieren, erstellen und Content optimieren. - Marketing-ABC: MQL, CAC, ACV, Sales-Conversion-Rate sind keine Fremdwörter für Dich. - Erfahrung im Koordinieren von externen Dienstleistern (Agentur, Freelancer). - Verhandlungssicheres Deutsch und Englisch – du schreibst selbst und auf hohem Niveau. Requirements - Erfahrung im Gesundheitswesen oder mit erklärungsbedürftigen B2B-Produkten. - Einsatz von KI-Tools zur Skalierung von Content-Prozessen (z. B. Claude, ChatGPT, Perplexity). - Kenntnisse im Performance Marketing (PPC, Paid Social). - Erfahrung mit CRM-Tools (Pipedrive, HubSpot o. ä.) und Marketing-Automation (Clay, n8n o. ä.). - Startup-Erfahrung – du weißt, wie man mit begrenzten Ressourcen maximale Wirkung erzielt. Benefits - Erster Marketing-Hire mit echter Gestaltungsmöglichkeit und direktem Impact auf unser weiteres Wachstum. - Mittelfristiger Teamaufbau (Social Media / Video) unter deiner Führung. - 100% Remote – wir setzen auf Eigenverantwortung und Selbstorganisation. - Sinnvolle Mission: Digitalisierung im Gesundheitswesen – für Praxisteams, die spürbare Entlastung verdienen. Company Description PRAXISCONCIERGE unterstützt mit einer digitalen Telefonassistenz deutschlandweit Arztpraxen und MVZ in der Patientenkommunikation.