• Provide OR support, clinical expertise, and product education for surgeons, HCP & distributors • Lead early adoption efforts by driving surgeon evaluations, first-use conversions, and ongoing in-servicing • Answer questions related to biologics/bone grafting techniques and competitive differentiation • Support VAC submissions, evaluations, and hospital approvals as needed to enable adoption and access • Prospect and convert new and underpenetrated accounts to expand regional coverage and utilization • Execute account-level strategies to increase adoption and sustained use of the Cerapedics portfolio • Identify early clinical opportunities and communicate insights and barriers to the RSM and Area Director/Area Vice President • Build and maintain strong surgeon relationships to support repeat use, long-term adoption, and account growth • Partner with RSMs on account strategy, targeting, and regional priorities • Support distributors through clinical education, OR presence, and case coverage to increase pull-through and consistency • Ensure all field activities align with regional goals and coordinated commercial execution • Maintain accurate forecasting, call notes, and pipeline tracking in CRM • Participate in business reviews and contribute to account planning discussions • Represent Cerapedics at selected MedEd programs, regional training, and professional meetings • Continuously develop clinical expertise and market knowledge

• Achieve and surpass monthly quotas in a high velocity sales environment • From new lead to actively using our product, guiding the customer and collaborating with our onboarding and risk teams to deliver a seamless launch of our product to clients • Become an expert on our product and the industry so you can advise our clients and develop high trust • You will always being looking to more deeply understand every client and see challenges as an opportunity to grow • Daily look to grow by reading, listening to podcasts, learning from your peers and teammates, and looking for ways to constantly improve how we get things done • Go above and beyond to not just deliver against your own goals but support team and company initiatives

• Inbound Call Management: Answer incoming calls promptly and professionally, providing excellent customer service while gathering essential trip details. • Lead Generation & Qualification: Identify potential sales opportunities from inbound inquiries and input accurate information into Zoho CRM and the Buster platform. • Quoting & Sales Conversion: Prepare and deliver accurate quotes for sales opportunities, follow up with customers, and convert quotes into confirmed bookings. • Customer Relationship Building: Maintain friendly, clear, and helpful communication with customers to build trust and ensure a positive experience. • CRM & Technology Use: Utilize Zoho CRM and other company technology platforms to manage leads, track communication, update records, and ensure smooth sales processes and accurate data collection. • Work closely with the Sales Team and Customer Success Team to provide clear details, support customer needs, and ensure successful trip management. • Meet or exceed individual sales goals, response-time expectations, and lead conversion benchmarks, and follow the CRM process. • Work with National Account Executives to assist them in quote to close process. • Work with the Customer Success Team to assist when needed in the quality control process.

• Be the primary hunter, driving new product adoption and revenue by leading client-facing pursuits for this net new capability • Architect and execute a territory strategy centered on aggressively securing new customer meetings and converting prospects into foundational, long-term relationships • Build a robust, broad pipeline of greenfield opportunities from initial lead through negotiation and contracting, acting as the commercial owner of the entire sales lifecycle • Engage strategically and consultatively with C-level executives, VPs, decision-makers, and influencers • Complete deep research into prospective clients' business and execute sales strategies that deliver meaningful client value • Leverage cross-functional teams (Account, Solution, and Delivery) effectively to advance opportunities for this new offering • Maintain a relentless focus on strong pipeline development and superior sales execution