• Design and deploy a lead scoring model using high-intent product, behavioral, and firmographic signals — working from data in Redshift, Salesforce, Gong, and Clay. • Build and maintain lead routing and distribution logic across inbound and outbound channels using LeanData and Salesforce, including guardrails, alerting, and monitoring. • Automate recurring analytical workflows — distribution checks, connect rate diagnostics, closed-loss tagging, resting period analysis — so they run without manual intervention. • Use AI tools (Claude, Gong transcript analysis, NLP pipelines) to extract signal from sales interactions at scale and surface actionable insights to Sales leadership. • Partner with Sales, Marketing, and RevOps to define ICP, improve lead quality, and translate analytical output into operational and strategic decisions. • Build and maintain the knowledge infrastructure (routing logic documentation, signal dictionaries, model documentation) so the team's work is institutional, not individual.

• Own market strategy & positioning • Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews. • Position our platform with an eye towards enhancing our competitive differentiation and value proposition • Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research. • Lead Go-To-Market (GTM) execution • Own the end-to-end GTM strategy for relevant new product launches, feature updates, and market expansions. • Execute our "launch playbook" to ensure consistency and impact across all internal and external channels. • Define and evolve pricing and packaging for your product area • Drive sales enablement • Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates. • Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit. • Train customer-facing teams on new messaging to ensure a unified voice in the market. • Shape campaign strategy • Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning. • Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility. • Act as the "voice of the customer" in executive GTM planning and forecasting for your business line.

• Lead the development, refinement, and execution of commercial and lifecycle strategies for Illuccix®, Gozellix®, and late-stage PSMA programs. • Serve as the primary commercial thought leader guiding market evolution, competitive positioning, and long-range franchise strategy. Working closely with the Global Commercial PSMA team. • Build and steward a deep understanding of customer segments—including imaging centers, urology networks, and integrated specialty groups—to shape portfolio and pipeline decisions. • Partner with regional leaders and medical counterparts to proactively identify evidence needs and influence data-generation priorities. • Own the development and executive-level delivery of business cases, TAM/SAM analyses, value assessments, and lifecycle scenario modeling. • Collaborate with Commercial Strategy & Operations to pressure-test, align, and update late-stage forecasts and financial assumptions. • Anticipate market trends, competitive shifts, and adoption patterns to inform PMC submissions and investment decisions. • Convert complex commercial analyses into clear, strategic recommendations for regional leadership teams. • Act as the senior commercial partner to GDLs, ensuring late-stage development aligns with market needs, differentiation strategy, and launch readiness. • Lead cross-functional governance with Medical Affairs, Regulatory, Market Access, and Marketing Operations to ensure regional alignment across lifecycle activities. • Oversee commercial contributions to Launch Readiness Reviews (LRRs) and drive post-launch optimization frameworks. • Ensure a seamless upstream-to-downstream transition by aligning GTM strategy, messaging, and operational scaling across regions. • Oversee the synthesis of competitive intelligence, including clinical progress, regulatory events, launch timing, messaging, and technology advances. • Provide strategic insights that shape brand positioning, lifecycle prioritization, and risk mitigation plans. • Monitor policy, reimbursement, and market access shifts to anticipate barriers and opportunities for PSMA imaging adoption. • Lead high-impact strategic initiatives such as lifecycle indication launches, expansion projects, and multi-regional alignment activities. • Drive execution excellence by setting timelines, governance structures, and communication standards for cross-functional teams. • Present strategic updates, insights, and recommendations to executive leadership and participate in PMC and portfolio governance forums.

• Develop and implement product marketing strategies, including positioning and messaging for our national and international markets, and design the associated marketing activities. • Create target-audience-specific content for product marketing in coordination with all relevant stakeholders. • Plan and execute product launches for new products and features. • Conduct customer and market analyses to identify personas and market trends. • Perform competitive analyses and build a clear understanding of market positioning. • Support all sales channels through sales enablement, including training and the provision of sales tools. • Develop go-to-market strategies in collaboration with product management, marketing and sales, including audience-, product- and media-specific support for campaign execution and overarching communications with a focus on lead nurturing. • Support product management in developing long-term product strategies for Legal Tech SaaS solutions. • Maintain close relationships with key analysts and ensure visibility in relevant reports. • Together with your product manager, act as the primary thought leader for the products you oversee, deliver presentations, give media interviews and produce content.