• Develop and implement product marketing strategies, including positioning and messaging for our national and international markets, and design the associated marketing activities. • Create target-audience-specific content for product marketing in coordination with all relevant stakeholders. • Plan and execute product launches for new products and features. • Conduct customer and market analyses to identify personas and market trends. • Perform competitive analyses and build a clear understanding of market positioning. • Support all sales channels through sales enablement, including training and the provision of sales tools. • Develop go-to-market strategies in collaboration with product management, marketing and sales, including audience-, product- and media-specific support for campaign execution and overarching communications with a focus on lead nurturing. • Support product management in developing long-term product strategies for Legal Tech SaaS solutions. • Maintain close relationships with key analysts and ensure visibility in relevant reports. • Together with your product manager, act as the primary thought leader for the products you oversee, deliver presentations, give media interviews and produce content.

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives • Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences • Partner with Product Management to influence roadmap prioritization through market insights and customer feedback • Lead packaging, competitive differentiation, pricing support, and market segmentation strategies • Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI • Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows • Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations • Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation • Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning • Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively • Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses • Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets • Build and manage relationships with industry analysts, influencers, and strategic partners • Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements • Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts • Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership • Mentor and scale product marketing capabilities as the organization grows • Help shape corporate thought leadership and executive visibility in the market

• Develop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suites. • Define how Sprinklr's AI capabilities are positioned as platform-wide differentiators – not just product features. • Create a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders). • Ensure AI messaging is consistent across all Sprinklr touchpoints – website, sales decks, thought leadership, analyst briefings, and customer communications. • Continuously evolve AI positioning as the market shifts – tracking developments in agentic AI, LLMs, conversational AI, and enterprise AI adoption. • Work closely with the Product Marketing leads for Sprinklr Service, Marketing, and VoC to ensure AI messaging is integrated into each suite's positioning and GTM strategy. • Identify opportunities where AI creates cross-suite value – e.g., AI Agents that work across Service and Marketing, unified data models that power VoC + Service insights. • Build cross-product use cases that demonstrate the power of Sprinklr's unified AI platform vs. point solutions. • Act as the connective tissue between suite-level PMMs – ensuring AI narrative consistency while respecting each suite's unique positioning. • Contribute to programmatic sales plays that involve AI as a key differentiator or entry point across multiple suites. • Support GTM strategy for AI-specific launches in coordination with suite PMMs. • Develop AI-specific launch narratives, positioning frameworks, and competitive differentiation for new product introductions. • Build AI-focused sales plays that help field teams lead with AI as a platform differentiator. • Partner with Outbound Product Marketing teams to ensure AI messaging is being effectively communicated and adopted in regional markets. • Build Sprinklr's authoritative voice on enterprise AI and agentic AI in customer experience through high-impact content – POVs, whitepapers, blogs, webinar briefs. • Track and analyze the competitive AI landscape – how are industry leaders & competitors positioning their AI capabilities? Where does Sprinklr differentiate? Monitor macro AI trends and proactively adjust Sprinklr's positioning to stay ahead. • Support analyst relations for AI-specific briefings and research (Gartner, Forrester, IDC). • Develop C-level and technical audience-specific content that demonstrates Sprinklr's AI innovation leadership. • Develop AI-focused collateral: battle cards, competitive positioning docs, demo scripts, use case documentation, and ROI frameworks. • Create L1-L3 AI enablement content – executive-level narratives for C-suite conversations, technical deep dives for AI Architects and platform evaluators. • Own AI-specific website messaging strategy and ensure platform AI capabilities are prominently and compellingly positioned. • Build demo libraries showcasing AI Agents and Copilots in action across Marketing, VoC, and Service scenarios.

Base Salary Range: 53000 - 83000 Company Description Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide. Job Description Nexthink is looking for a Product Marketing Intern to join the team this summer as part of its internship program. This is a unique opportunity for a motivated undergraduate student to gain hands-on experience in product marketing while contributing to high-impact strategic initiatives. In this role, you will help modernize Nexthink's competitive intelligence program by creating a scalable, repeatable, and AI-forward structure for gathering, synthesizing, and distributing competitive insights. Your work will help ensure field teams have access to clear, digestible information and practical assets they can use in prospect and customer conversations. You will partner closely with cross-functional stakeholders across sales, solution consulting, customer success, and partner teams to understand how competitive conversations happen in the market, what information teams need most, and how Nexthink can continue to strengthen its positioning. This internship offers unique and valuable exposure to customer conversations and go-to-market strategy. You will have the opportunity to observe how Nexthink's product positioning resonates with some of the world's largest organizations and identify areas where messaging and competitive enablement can be further optimized. What You'll Own At Nexthink, you will leave with tangible accomplishments and a clear understanding of the impact you made. In this role, you will own and help deliver: - The launch of a new AI-centric framework for competitive intelligence assets - The first wave of modernized competitive content and messaging for internal teams - A new internal hub where field teams can quickly find key competitive insights and resources While competitive intelligence will be your primary focus, you will also gain exposure to many other key aspects of product marketing. Qualifications - Strong writing and communication skills, with the ability to turn complex information into clear, concise messaging - Curious about customers, competitors, and market trends, with an interest in research and insight gathering - Ability to synthesize findings into practical recommendations and useful enablement assets for field teams - Strong collaboration and relationship-building skills across cross-functional teams - Analytical mindset with the ability to interpret information, identify patterns, and draw clear conclusions - Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines - Interest in AI-enabled tools and modern workflows for research, content development, and knowledge sharing - Self-starter with a proactive attitude, sound judgment, and eagerness to learn Additional Information We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers' IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace. Total Rewards @ Nexthink At Nexthink, we offer one of the most comprehensive and generous benefits plans. Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan. We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage. In addition, we offer: - Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering. - Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration. - Free access to professional training platforms to explore your interests and enhance your skills. - Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers. - Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings. - Bonuses for referring successful hires after three months of continuous employment. Base salary ranges are determined by country, role, level, experience, and skills. The range displayed on each job posting reflects Nexthink's good faith determination of the minimum and maximum targets for new hire salaries across all US locations. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer. Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.