• Own market strategy & positioning • Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews. • Position our platform with an eye towards enhancing our competitive differentiation and value proposition • Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research. • Lead Go-To-Market (GTM) execution • Own the end-to-end GTM strategy for relevant new product launches, feature updates, and market expansions. • Execute our "launch playbook" to ensure consistency and impact across all internal and external channels. • Define and evolve pricing and packaging for your product area • Drive sales enablement • Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates. • Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit. • Train customer-facing teams on new messaging to ensure a unified voice in the market. • Shape campaign strategy • Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning. • Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility. • Act as the "voice of the customer" in executive GTM planning and forecasting for your business line.

• Lead the development, refinement, and execution of commercial and lifecycle strategies for Illuccix®, Gozellix®, and late-stage PSMA programs. • Serve as the primary commercial thought leader guiding market evolution, competitive positioning, and long-range franchise strategy. Working closely with the Global Commercial PSMA team. • Build and steward a deep understanding of customer segments—including imaging centers, urology networks, and integrated specialty groups—to shape portfolio and pipeline decisions. • Partner with regional leaders and medical counterparts to proactively identify evidence needs and influence data-generation priorities. • Own the development and executive-level delivery of business cases, TAM/SAM analyses, value assessments, and lifecycle scenario modeling. • Collaborate with Commercial Strategy & Operations to pressure-test, align, and update late-stage forecasts and financial assumptions. • Anticipate market trends, competitive shifts, and adoption patterns to inform PMC submissions and investment decisions. • Convert complex commercial analyses into clear, strategic recommendations for regional leadership teams. • Act as the senior commercial partner to GDLs, ensuring late-stage development aligns with market needs, differentiation strategy, and launch readiness. • Lead cross-functional governance with Medical Affairs, Regulatory, Market Access, and Marketing Operations to ensure regional alignment across lifecycle activities. • Oversee commercial contributions to Launch Readiness Reviews (LRRs) and drive post-launch optimization frameworks. • Ensure a seamless upstream-to-downstream transition by aligning GTM strategy, messaging, and operational scaling across regions. • Oversee the synthesis of competitive intelligence, including clinical progress, regulatory events, launch timing, messaging, and technology advances. • Provide strategic insights that shape brand positioning, lifecycle prioritization, and risk mitigation plans. • Monitor policy, reimbursement, and market access shifts to anticipate barriers and opportunities for PSMA imaging adoption. • Lead high-impact strategic initiatives such as lifecycle indication launches, expansion projects, and multi-regional alignment activities. • Drive execution excellence by setting timelines, governance structures, and communication standards for cross-functional teams. • Present strategic updates, insights, and recommendations to executive leadership and participate in PMC and portfolio governance forums.

• Develop and implement product marketing strategies, including positioning and messaging for our national and international markets, and design the associated marketing activities. • Create target-audience-specific content for product marketing in coordination with all relevant stakeholders. • Plan and execute product launches for new products and features. • Conduct customer and market analyses to identify personas and market trends. • Perform competitive analyses and build a clear understanding of market positioning. • Support all sales channels through sales enablement, including training and the provision of sales tools. • Develop go-to-market strategies in collaboration with product management, marketing and sales, including audience-, product- and media-specific support for campaign execution and overarching communications with a focus on lead nurturing. • Support product management in developing long-term product strategies for Legal Tech SaaS solutions. • Maintain close relationships with key analysts and ensure visibility in relevant reports. • Together with your product manager, act as the primary thought leader for the products you oversee, deliver presentations, give media interviews and produce content.

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives • Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences • Partner with Product Management to influence roadmap prioritization through market insights and customer feedback • Lead packaging, competitive differentiation, pricing support, and market segmentation strategies • Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI • Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows • Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations • Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation • Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning • Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively • Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses • Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets • Build and manage relationships with industry analysts, influencers, and strategic partners • Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements • Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts • Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership • Mentor and scale product marketing capabilities as the organization grows • Help shape corporate thought leadership and executive visibility in the market