• Deeply understand product features, differentiators and value proposition of technology products; • Translate technical features into clear, market-oriented messages tailored to target audiences; • Develop and execute product marketing strategies and campaigns, including go-to-market plans, launches and activations; • Define positioning and communication strategies for different segments, building narratives and storytelling; • Plan and support participation in online and in-person events, focusing on awareness and lead generation; • Collaborate with Product and Marketing teams to ensure strategic alignment and narrative consistency;

Role Description The CRM Marketing Specialist is responsible for the end-to-end execution of customer relationship marketing (CRM) campaigns across email, SMS, and push notification channels. This role manages all aspects of campaign planning, build, testing, deployment, reporting, and optimization to ensure timely, accurate, and effective delivery of marketing communications. This is an excellent opportunity for someone early in their digital career who wants more hands-on exposure to CRM operations and lifecycle management. This position requires exceptional attention to detail, technical proficiency with CRM platforms, and the ability to collaborate cross-functionally with Creative, Analytics, and Retail Marketing teams. The Specialist serves as a key contributor in driving customer engagement, retention, and loyalty through data-driven, personalized marketing communications. - Manage the end-to-end execution of CRM campaigns, including setup, QA, and deployment across email, SMS, and push channels. - Partner with Creative, Brand, and Retail Marketing teams to ensure all assets and copy meet brand standards and are delivered on schedule. - Manage and maintain the CRM calendar, prioritize incoming campaign requests, and use Asana to coordinate timelines and communicate dependencies. - Build, test, and deploy campaigns within Alpine IQ, ensuring all content, targeting, and links function correctly prior to launch. - Maintain and optimize lifecycle journeys, including welcome, winback, loyalty, and retention flows. - Track and analyze campaign performance, producing actionable insights to improve conversion, retention, and engagement metrics. - Develop standardized campaign reporting and performance dashboards in partnership with Analytics. - Document campaign setup processes and maintain accurate version control of templates and workflows. - Collaborate with the CRM Senior Manager and Director to align execution priorities with overall CRM strategy and promotional calendar. - Partner with internal stakeholders to identify new CRM opportunities that enhance the customer experience and drive incremental revenue. - Monitor industry trends and competitors to inform strategy and identify new opportunities. Qualifications - Bachelor's degree in Marketing, Communications, Business, or a related field required. - 1-3 years of experience in CRM, email, or digital marketing, preferably in retail, CPG, or a regulated industry. - Hands-on experience with CRM or marketing automation platforms (Alpine IQ preferred; Klaviyo, HubSpot, Marketo, or similar acceptable). - Familiarity with performance reporting tools (Excel, Google Sheets, Power BI preferred). - Excellent organizational and project management skills with a high attention to detail. - Strong written and verbal communication skills; ability to collaborate effectively across teams. - Demonstrated ability to manage multiple campaigns simultaneously and meet tight deadlines. - Creative problem-solver with a proactive and analytical mindset. Benefits - Medical, Dental, & Vision Insurance for full-time staff - Life Insurance - Short-term & Long-term Disability Insurance - Paid time off - 401k - Company paid holidays

• Own go-to-market strategy for AI and platform products • Define product positioning and run launches • Enable revenue teams and create useful collateral • Develop impactful content and establish company voice

Role Description The Lifecycle Marketing Manager will help drive Minno’s SEO- and AEO-led growth by supporting the execution of our resource center, email and SMS programs, and related content operations. This role will be responsible for building and managing key conversion paths that turn visitors into subscribers, including landing pages, forms, follow-up flows, and supporting data and systems. We’re looking for someone who can execute strategy, think through the customer journey, use AI and experimentation to improve how work gets done, and help turn ideas into action. Impact and Opportunity This role will help grow Minno’s audience and subscriber base by connecting content, SEO/AEO, email, SMS, and conversion pathways. The Lifecycle Marketing Manager will turn strategy into action by improving how visitors become subscribers and how leads and members move through key lifecycle journeys. This is a hands-on role for someone who enjoys execution, organization, experimentation, and using tools — including AI — to make marketing work smarter and faster. Key Responsibilities - Execute Minno’s content, SEO, and AEO priorities to increase content output, organic rankings, and search visibility over time. - Build and manage lifecycle pathways that grow email and SMS subscribers from content and resource center traffic. - Own the execution of connected lifecycle marketing journeys across web, email, and SMS to support conversion, engagement, and retention. - Manage content marketing operations to keep deliverables on schedule, publishing consistent, and priorities moving from plan to launch. - Leverage AI tools and resources to increase efficiency and improve the quality of content planning, production, editing, reporting, and gap identification. - Maintain timely reporting and organized execution across marketing initiatives so leaders have clear visibility into performance, progress, and issues requiring action. Key Performance Indicators - Growth in email and SMS subscribers from content, resource center, landing page, and form sources. - Improved conversion rates from content visitors to known leads and subscribers. - Increased SEO/AEO visibility, organic traffic, priority keyword rankings, and content discoverability. - Consistent execution of resource center, blog, lifecycle, and campaign priorities. - Stronger lifecycle coverage across acquisition, onboarding, engagement, conversion, retention, and win-back touchpoints. - Improved email and SMS performance, including engagement, click-through, conversion, unsubscribe, and list-health metrics. - Clearer segmentation and more effective audience targeting across lead and member journeys. - Better use of data and reporting to identify issues, opportunities, and next-best actions. - Increased operational efficiency through stronger workflows, tool adoption, AI use, and reduced dependency on day-to-day leadership direction. - High-quality execution with strong attention to detail, timely QA, organized project tracking, and reliable follow-through. Qualifications - 3–5 years of experience in a marketing role with hands-on campaign or content execution. - Strong writing, editing, and communication skills. - Experience building, QAing, and optimizing email marketing campaigns and flows. - Strong project management, organization, and attention to detail. - Ability to work independently, navigate ambiguity, and adapt quickly. - Comfort using AI and marketing tools to improve execution and efficiency. - Ability to interpret basic performance data and identify issues or opportunities. Required Skills and Technical Knowledge - Experience building and optimizing email campaigns and automated flows. - Strong understanding of lifecycle marketing, customer journeys, and subscriber growth. - Familiarity with SEO/AEO, content marketing, landing pages, forms, and conversion paths. - Comfort using tools such as Klaviyo, Ahrefs, CMS platforms, form tools, analytics tools, and AI. - Strong writing, editing, project management, and organizational skills. - Ability to interpret basic performance data and identify opportunities for improvement. - Ability to work independently in a fast-moving, evolving environment. Our Values - Biased towards Action: We take the initiative and make decisions quickly. - Curious, not Content: We are eager to learn and innovate. - Grit & Resilience: We persevere and follow through on our commitments. - Rigorous Intentionality: We pay attention to details and understand the "why" behind our work. - Think like Owners: We are resourceful and take wise risks. - Mutual Blessing: We operate generously on behalf of others. - Trust Builders: We gain confidence through honesty, integrity, and authenticity. - Adapt & Flex: We operate effectively in uncertain situations. Location Nashville, TN preferred. Open to remote for the right candidate. Compensation & Benefits - Competitive base salary commensurate with experience. - Performance-based bonus. - Equity package. - Comprehensive benefits. - Professional development opportunities, including key industry conferences and leadership development programs. Minno is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics. To apply, please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values. Join us in building something that matters — and helping millions of kids and families experience Jesus every day.