Minno

Role Description The Lifecycle Marketing Manager will help drive Minno’s SEO- and AEO-led growth by supporting the execution of our resource center, email and SMS programs, and related content operations. This role will be responsible for building and managing key conversion paths that turn visitors into subscribers, including landing pages, forms, follow-up flows, and supporting data and systems. We’re looking for someone who can execute strategy, think through the customer journey, use AI and experimentation to improve how work gets done, and help turn ideas into action. Impact and Opportunity This role will help grow Minno’s audience and subscriber base by connecting content, SEO/AEO, email, SMS, and conversion pathways. The Lifecycle Marketing Manager will turn strategy into action by improving how visitors become subscribers and how leads and members move through key lifecycle journeys. This is a hands-on role for someone who enjoys execution, organization, experimentation, and using tools — including AI — to make marketing work smarter and faster. Key Responsibilities - Execute Minno’s content, SEO, and AEO priorities to increase content output, organic rankings, and search visibility over time. - Build and manage lifecycle pathways that grow email and SMS subscribers from content and resource center traffic. - Own the execution of connected lifecycle marketing journeys across web, email, and SMS to support conversion, engagement, and retention. - Manage content marketing operations to keep deliverables on schedule, publishing consistent, and priorities moving from plan to launch. - Leverage AI tools and resources to increase efficiency and improve the quality of content planning, production, editing, reporting, and gap identification. - Maintain timely reporting and organized execution across marketing initiatives so leaders have clear visibility into performance, progress, and issues requiring action. Key Performance Indicators - Growth in email and SMS subscribers from content, resource center, landing page, and form sources. - Improved conversion rates from content visitors to known leads and subscribers. - Increased SEO/AEO visibility, organic traffic, priority keyword rankings, and content discoverability. - Consistent execution of resource center, blog, lifecycle, and campaign priorities. - Stronger lifecycle coverage across acquisition, onboarding, engagement, conversion, retention, and win-back touchpoints. - Improved email and SMS performance, including engagement, click-through, conversion, unsubscribe, and list-health metrics. - Clearer segmentation and more effective audience targeting across lead and member journeys. - Better use of data and reporting to identify issues, opportunities, and next-best actions. - Increased operational efficiency through stronger workflows, tool adoption, AI use, and reduced dependency on day-to-day leadership direction. - High-quality execution with strong attention to detail, timely QA, organized project tracking, and reliable follow-through. Qualifications - 3–5 years of experience in a marketing role with hands-on campaign or content execution. - Strong writing, editing, and communication skills. - Experience building, QAing, and optimizing email marketing campaigns and flows. - Strong project management, organization, and attention to detail. - Ability to work independently, navigate ambiguity, and adapt quickly. - Comfort using AI and marketing tools to improve execution and efficiency. - Ability to interpret basic performance data and identify issues or opportunities. Required Skills and Technical Knowledge - Experience building and optimizing email campaigns and automated flows. - Strong understanding of lifecycle marketing, customer journeys, and subscriber growth. - Familiarity with SEO/AEO, content marketing, landing pages, forms, and conversion paths. - Comfort using tools such as Klaviyo, Ahrefs, CMS platforms, form tools, analytics tools, and AI. - Strong writing, editing, project management, and organizational skills. - Ability to interpret basic performance data and identify opportunities for improvement. - Ability to work independently in a fast-moving, evolving environment. Our Values - Biased towards Action: We take the initiative and make decisions quickly. - Curious, not Content: We are eager to learn and innovate. - Grit & Resilience: We persevere and follow through on our commitments. - Rigorous Intentionality: We pay attention to details and understand the "why" behind our work. - Think like Owners: We are resourceful and take wise risks. - Mutual Blessing: We operate generously on behalf of others. - Trust Builders: We gain confidence through honesty, integrity, and authenticity. - Adapt & Flex: We operate effectively in uncertain situations. Location Nashville, TN preferred. Open to remote for the right candidate. Compensation & Benefits - Competitive base salary commensurate with experience. - Performance-based bonus. - Equity package. - Comprehensive benefits. - Professional development opportunities, including key industry conferences and leadership development programs. Minno is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics. To apply, please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values. Join us in building something that matters — and helping millions of kids and families experience Jesus every day.

Role Description Minno is hiring a Product Designer to own the end-to-end product experience for kids and families across our digital ecosystem. This person will design intuitive, joyful, and developmentally appropriate experiences that help children safely discover and engage with faith-based content while building trust with parents and caregivers. This role is ideal for a product designer with strong experience designing shipped digital products for kids. The right candidate understands that child-facing UX is not simply simpler adult UX. It requires thoughtful decisions around: - Age-appropriate navigation - Cognitive load - Safety - Delight - Accessibility - Parent confidence - Engagement You will partner closely with Product, Engineering, Content, Marketing, and Research to improve core journeys (onboarding, content discovery, search, browse, playback, profiles, parental controls). You will help establish Minno's product design system, strengthen design-to-engineering collaboration, and build a product design culture grounded in real insight from kids and families. This is not a traditional UI production role or a purely strategic leadership position. We are looking for a highly hands-on product designer who can operate as a player-coach: someone capable of bringing strong UX and product thinking while also shipping polished, practical work quickly in collaboration with Product and Engineering. Above all, this person will help make Minno's digital products more cohesive, trustworthy, engaging, and mission-aligned, ensuring every interaction serves families well and helps kids experience Jesus every day. Qualifications - 5+ years of UI/UX, product design, or interaction design experience with demonstrated growth in scope and ownership - Strong, direct experience designing shipped digital products for kids, children, or family audiences - A portfolio showing end-to-end product thinking: problem definition, audience, research, flows, interaction design, visual craft, tradeoffs, shipped work, and impact - Deep understanding of age-appropriate UX, including cognitive load, reading level, navigation simplicity, motor skills, tap targets, safety, delight, and parent trust - Strong comfort operating in ambiguity and rapidly evolving product environments where speed, iteration, and product judgment matter more than rigid process - Strong Figma skills, including components, variants, prototyping, design systems, responsive states, annotations, and engineering handoff - Experience designing consumer digital products across mobile, web, tablet, streaming, connected TV, or similar multi-platform environments - Ability to work closely with Product and Engineering from early concept through launch, QA, and iteration - Strong visual and interaction design craft with excellent judgment around simplicity, hierarchy, motion, feedback, and brand expression - Genuine alignment with Minno's Christian mission and enthusiasm for serving kids and families Requirements - Experience in kids streaming, children's media, EdTech, family subscription apps, kids games, or interactive learning products - Experience designing for both child users and parent/caregiver users in the same product ecosystem - Hands-on experience with streaming, video, audio, content discovery, recommendations, or media playback experiences - Experience building or maintaining a design system in a small or scaling product organization - Experience using research, usability testing, product analytics, A/B testing, or behavioral data to prioritize and evaluate UX improvements - Comfort designing across connected TV, tablet, mobile, and web where interaction models differ by platform - Familiarity with COPPA-aware, privacy-conscious, accessible, and non-manipulative design patterns for children and families - Comfort using AI tools to accelerate research synthesis, ideation, prototyping, and design production while maintaining strong product judgment Benefits - Competitive base salary commensurate with experience - Performance-based bonus - Equity package - Comprehensive benefits - Professional development opportunities, including key industry conferences and leadership development programs Company Description Minno is a global media and technology company based in Nashville, Tennessee, on a mission to help kids and families experience Jesus every day through media and technology. Founded in 2019, Minno is building the most trusted Christian media brand for the next generation. We differentiate ourselves through: - Experiential Excellence: Top-tier quality that changes expectations and raises the bar for Christian content. - Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and Biblically aligned content. - Practical Faith Support: Resources that cultivate faith, invite conversation, and foster spiritual growth. - Values the Global Church: Honoring the diversity of the global church and people as image bearers of God.

Role Description Minno is hiring a Director of Member Support to build and scale a high-performing support operation that delivers fast, reliable, and high-quality experiences to our members. This leader will own the full support ecosystem—team, tools, workflows, and performance—ensuring that every interaction reflects Minno’s commitment to serving Christian families with excellence and care. This is a hands-on operator role. You will design and optimize our support systems (Zendesk), establish clear service standards, and build a team capable of delivering consistent results as we scale. You will also serve as the voice of the member within the organization, translating support data and trends into actionable insights that improve product, reduce friction, and strengthen retention. This role reports to the Chief Product Officer and starts with a small team, with responsibility to scale over time. Impact and Opportunity Joining Minno as the Director of Member Support means stepping into a critical leadership role where you will define and scale how families experience support at every stage of their journey. You will: - Impact Lives: Affect the faith journeys of thousands of families around the world by ensuring meaningful, positive interactions that deepen their connection to God. - Empower a Mission-Driven Team: Build and inspire a team committed to excellence in service, fostering professional growth, and aligning their work with the greater purpose of Minno’s mission. - Shape Industry Standards: Contribute to establishing a gold standard in customer support for Christian media, blending cutting-edge technology with a compassionate human touch. - Build from the Ground Up: Design and implement foundational processes and systems, scaling them to support Minno’s rapid growth while maintaining high service quality. - Lead Cultural Change: Instill a customer-first mindset across Minno, ensuring all teams prioritize and consider member needs in their work. Key Responsibilities - Leadership and Management: Lead and manage the Member Support team, fostering high performance and adherence to company standards. Develop training programs to maintain a culture of continuous improvement. - Operational Excellence: Implement and optimize customer service technologies (e.g., Zendesk) to streamline workflows and maintain top-tier service metrics. - Scalability and Growth: Build and execute a scalable support plan, including hiring and onboarding new team members. Pilot innovative support models to enhance capabilities. - Data and Reporting: Track and analyze support data, identifying trends and actionable insights for process improvements. Regularly report on performance metrics to senior leadership. - Champion Member Needs: Serve as a bridge between our members and internal teams, providing feedback and recommendations that enhance user experience and product offerings. Ideal Industry Background - Consumer-Facing Tech Startups: Experience in tech startups or growth-stage companies that provide subscription-based or digital services, ensuring familiarity with lean operations, scalability, and customer-centric practices. - Children’s Media and Educational Technology (EdTech): Background in companies that focus on children’s programming, family engagement, or educational tools (e.g., PBS Kids, LeapFrog, ClassDojo). - Direct-to-Consumer SaaS and Subscription Services: Familiarity with businesses that operate on a subscription model, understanding customer lifecycle management, retention strategies, and member support processes. - Customer Experience: Companies or roles focused on customer service where maintaining a seamless customer journey is key. Preferred Experience - Startup or Growth-Stage Exposure: Experience in environments with limited resources and fast decision-making to ensure adaptability. - Team Leadership: 3-5 years in a customer-facing role with success in managing and scaling teams. - Operational Scaling: Proven ability to build and scale support teams and processes. - Technology Implementation: Hands-on experience with customer service platforms like Zendesk. - Innovative Support Models: Familiarity with piloting unique staffing solutions, such as utilizing remote workforces and agentic AI. - Cross-functional collaboration: Ability to work with marketing, product, and content teams to align support strategies. Skills - Customer Focus: Deep commitment to delivering exceptional member experiences. - Optimizes Work Processes: Ability to design efficient, scalable systems. - Ensures Accountability: Holds self and team to high performance standards. - Builds Effective Teams: Recruits, develops, and leads strong teams. - Tech Savvy: Comfortable with support tools, automation, and reporting systems. - Decision Quality: Makes sound tradeoffs under pressure. - Communicates Effectively: Shares insights clearly across the organization. - Drives Results: Delivers measurable outcomes in fast-paced environments. Key Performance Indicators - Customer Satisfaction Score (CSAT) - First Response Time - Average Resolution Time - SLA Adherence Rate - Contact Rate per Member - Team Productivity (quality-adjusted) - Support Insights Delivered (and impact on the business) Our Values - Biased towards Action: We take the initiative and make decisions quickly. - Curious, not Content: We are eager to learn and innovate. - Grit & Resilience: We persevere and follow through on our commitments. - Rigorous Intentionality: We pay attention to details and understand the "why" behind our work. - Think like Owners: We are resourceful and take wise risks. - Mutual Blessing: We operate generously on behalf of others. - Trust Builders: We gain confidence through honesty, integrity, and authenticity. - Adapt & Flex: We operate effectively in uncertain situations. Location Nashville, TN preferred. Open to remote for the right candidate. Compensation & Benefits - Competitive base salary commensurate with experience - Performance-based bonus - Equity package - Comprehensive benefits - Professional development opportunities, including key industry conferences and leadership development programs Minno is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics. To apply, please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values. Join us in building something that matters — and helping millions of kids and families experience Jesus every day.

Transform the Future of Children's Faith-Based Media Build the analytical backbone of one of the fastest-growing faith-based media companies for Christian families. With over $25M raised, 100K+ paid members, and breakeven in sight by mid-2026, Minno needs its first embedded analytics leader to transform data from 40+ fragmented sources into the unified intelligence that powers every major business decision. We're seeking a data leader who brings insights before being asked - not an order-taker. The Opportunity As Head of Analytics, you'll build and own Minno's analytics function from the ground up - transforming fragmented data into a unified, trusted foundation that drives every major decision across the company. You'll partner directly with the CEO, CFO, CMO, CCO, CTO, and CPO to unlock content intelligence, power marketing attribution, model member behavior, and build the investor-grade analytics infrastructure required to scale from $15M to $100M ARR. This is Minno's first embedded analytics hire. What you build will shape how the entire company makes decisions - from content investment to marketing spend to platform strategy. When you bring a finding to light, it gets acted on. Our CMO wants to be taught, not just served. Our CFO presents analytical models directly to the board. Your work will shape what Minno does, not sit in a reporting system nobody reads. About Minno Minno is a Nashville-based global media company serving Christian kids and families through: - Minno Kids: Our flagship ad-free streaming platform experiencing triple-digit growth - Minno Originals: Award-winning original programming including "Laugh and Grow Bible for Kids" and "Young David" - YouTube channel: The fastest-growing Christian kids' channels with triple-digit year-over-year growth - Minno Press: Our successful publishing unit behind bestselling children's titles, including the award-winning "Minno Laugh & Grow Bible for Kids." Our leadership team includes industry veterans from Amazon, PBS KIDS, Duolingo, Disney, DreamWorks Animation, and other major entertainment brands. Following our recent Series A funding, we're well-capitalized for aggressive growth and innovation. We strive to be the leading voice globally for using media to spark kids' imaginations and curiosity about God and the Bible. We connect families through media that create shared faith experiences, support parents and grownups, and pave the way for enduring spiritual growth in children. Minno uniquely differentiates itself by promising: - Experiential Excellence: Top-tier quality that changes expectations and raises the bar for Christian content. - Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and Biblically aligned content. - Practical Faith Support: Resources that cultivate faith, invite conversation, and foster spiritual growth. - Values the Global Church: Honoring the diversity of the global church and people as image bearers of God. As a public benefit corporation, Minno is committed to helping kids and their families experience Jesus every day through media and technology. This mission drives everything we do. Position Overview Minno is seeking a strategic, hands-on Head of Analytics to build and own the company's first embedded analytics function. This is a highly visible role at a pivotal stage of the company, with data integrity issues across 40+ sources, untrusted dashboards, and no unified analytics infrastructure - while the business accelerates toward Series B fundraising, launches new content formats, and expands across third-party platforms. The Head of Analytics will be responsible for establishing data ground truth, building content analytics capabilities that don't exist today, creating investor-grade subscription metrics, and powering marketing attribution across constrained platform environments. The ideal candidate brings deep subscription analytics expertise, exceptional communication skills, and the ability to operate as a proactive strategic partner to six C-suite stakeholders simultaneously - without a team beneath them. Impact and Opportunity In this role, you will: - Build the analytical foundation of a mission-driven media company at the moment it matters most - when fragmented data must become unified intelligence that drives every major decision. - Serve as the analytical backbone for the entire executive team, unlocking content intelligence, marketing attribution, and member behavior insights that directly shape strategy. - Create the investor-grade analytics infrastructure - cohort retention curves, LTV models, subscriber waterfalls, Burn Multiple, Rule of 40 - that makes Minno's Series B story provable. - Partner directly with the CEO, CFO, CMO, CCO, CTO, and CPO to establish a proactive analytical dialogue where insights drive decisions, not just document them. - Build analytics frameworks for new business models - audio, ecommerce, institutional markets - ensuring every new initiative is instrumented and measurable from day one. Join us at a pivotal moment as we scale toward $100M ARR and sustainable profitability. Work alongside a passionate team of technologists, educators, and content creators, all united by the mission of bringing Jesus into everyday family life through media. Key Responsibilities - Build and own Minno's analytics foundation—all Tableau dashboards, the company data dictionary, and board-level KPI reporting - Deliver content intelligence that guides investment, licensing, and programming decisions through repeatable analytics frameworks - Build investor-grade analytics infrastructure including cohort retention curves, LTV models, Burn Multiple, Rule of 40, and subscriber waterfalls - Own marketing attribution across direct-to-consumer and third-party distribution channels with clear visibility into CAC and LTV - Drive member lifecycle and behavioral intelligence that informs product prioritization and retention strategy - Operate as a proactive strategic partner to the executive team—bring insights before they're requested and teach the team to be better consumers of data - Lead Minno's AI analytics strategy and ensure every new business model and content format is instrumented before launch - Establish a data audit process and publish a company-wide data dictionary covering all core KPIs - Automate recurring reporting cadences—member roll-forward, weekly business reviews, and board KPI reports - Build extensible analytics frameworks that travel with the business as it expands into new formats and markets Must-Have Qualifications: - 5+ years of experience in data analytics, business intelligence, or a related function with demonstrated progression in scope and responsibility - Experience in a direct-to-consumer subscription business - SVOD/OTT streaming preferred; strong consumer app or DTC subscription experience at meaningful scale acceptable - Advanced SQL proficiency - able to independently query, join, and transform data from complex, multi-source environments without engineering support - Fluency in Tableau or comparable BI tool - has built dashboards from scratch, not just maintained existing ones - Demonstrated experience building an analytics function or owning analytics end-to-end as the primary analyst in a company with fewer than 150 employees - Experience with third-party platform distribution analytics - Amazon Prime, Roku, Apple, or comparable platforms where member-level data is constrained and indirect - Strong AI fluency - actively uses AI tools in analytical workflow with a clear point of view on where AI adds the most value - Exceptional communication skills - can translate complex data into clear narratives that drive decisions in the boardroom - Proactive, ownership mindset - brings insights before being asked and operates independently without a roadmap - Genuine alignment with Minno's Christian mission and enthusiasm for the audience we serve Preferred Qualifications: - Experience in media, streaming, or multi-format content analytics - completion rates, rewatch, CPAM, session data, content ROI - Familiarity with investor-grade subscription metrics - cohort retention curves, LTV by acquisition vintage, subscriber waterfalls, Burn Multiple, Rule of 40 - Proficiency in Python or R for data manipulation, modeling, or automation - Experience with GA4, AppsFlyer, Amplitude, Mixpanel, or similar marketing and product analytics tools - Familiarity with dbt or data modeling and transformation tools - Experience with Snowflake or comparable cloud data warehouse - Hands-on experience with multi-touch marketing attribution modeling in a subscription context - Experience working alongside or transitioning away from an external analytics consultant - Background in faith-based, family, or children's media - Familiarity with COPPA compliance and analytics constraints in children's platforms Our Values - Biased towards Action: We take the initiative and make decisions quickly. - Curious, not Content: We are eager to learn and innovate. - Grit & Resilience: We persevere and follow through on our commitments. - Rigorous Intentionality: We pay attention to details and understand the "why" behind our work. - Think like Owners: We are resourceful and take wise risks. - Mutual Blessing: We operate generously on behalf of others. - Trust Builders: We gain confidence through honesty, integrity, and authenticity. - Adapt & Flex: We operate effectively in uncertain situations. Location Nashville, TN preferred. Open to remote for the right candidate, with regular travel to Nashville for quarterly planning and team collaboration. Compensation and Benefits We offer a competitive compensation package including: - Competitive base salary commensurate with experience. - Performance-based bonus. - Equity package. - Comprehensive benefits. - Professional development opportunities, including attendance at key industry conferences and leadership development programs. Minno is committed to fostering a diverse and inclusive workplace. We are an equal-opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics. To apply, please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values. Join us in our mission to help people experience the goodness of God through media and technology. Be part of shaping a product and a movement that could redefine how future generations engage with faith through technology,