• Conduct comprehensive technical SEO audits of websites to identify and fix issues related to crawling, indexing, and overall technical performance; Evaluate site architecture, URL structure, and internal linking to optimize for search engine visibility. • Analyze and improve site speed, mobile responsiveness, and core web vitals (e.g., LCP, FID, CLS) to ensure optimal performance for both users and search engines; Use tools like Google Search Console, PageSpeed Insights, and Lighthouse to monitor performance and troubleshoot any technical issues. • Track and analyze key technical SEO metrics using tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Ahrefs. • Identify and resolve issues related to crawl errors, duplicate content, broken links, canonical tags, and other SEO-related bugs. Ensure proper implementation and optimization of schema markup and structured data. • Work closely with developers to ensure that SEO best practices are integrated into the website’s design and development processes. Provide technical guidance for the implementation of SEO improvements, including JavaScript rendering issues, lazy loading, and server-side optimizations (e.g., for HTTPS, redirects). • Keep up-to-date with the latest SEO trends, algorithm updates, and emerging technologies to continuously refine technical SEO strategies. • Collaborate with content, design, and marketing teams to ensure all site changes align with SEO goals and technical best practices.

• Write high-quality, natural English content • Structure content clearly and logically • Understand relationships between multiple content types • Think strategically about both SEO and user experience • Contribute to a platform designed for long-term membership growth and community building • Organize large-scale content systems effectively • Have knowledge and hands-on experience with Google Ads • Understand how SEO and paid traffic strategies can support overall website growth

• Perform day-to-day SEO activities, including On-Page and Off-Page optimisation • Competitor analysis, backlink audits, technical audits, managing Wordpress projects, content review & publishing • Plan and manage link-building efforts, including outreach • Conduct regular competitor analysis • Regularly monitor the project backlink profile using tools like Ahrefs • Monitor and evaluate search results and performance • Identifying opportunities to improve technical, content • Commercial change updates + monitoring • General admin/progress tracking • Supporting Head of SEO

• Own Koinly's organic search performance end-to-end, from keyword strategy to content creation to ranking results. • Define the SEO strategy: keyword research, site structure, content planning, and cluster architecture. • Write and optimise the work yourself. • Produce content, refresh existing pages, and manage the full content lifecycle. • Own on-page SEO across the site: titles, metas, internal linking, content structure, schema markup. • Monitor and beat the competition. • Build and maintain your own performance dashboards.