Accuity partners with hospitals and health systems through a technology-enabled, physician-led model that improves clinical documentation integrity, coding accuracy, reimbursement optimization, and quality outcomes.
Director, Marketing Enablement
Location
Worldwide
Posted
9 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Director, Marketing Enablement
Accuity
Role Description The Director, Marketing Enablement is responsible for developing and executing marketing enablement strategies that support sales effectiveness, client engagement, pipeline development, and revenue growth. This individual contributor role partners closely with Sales, Sales Operations, Product, and other cross-functional stakeholders to align account-based marketing, campaign strategy, content, insights, and performance measurement with go-to-market priorities. The Director translates marketing initiatives into practical tools, programs, and campaigns that help sales teams engage prospects and clients more effectively across the buyer journey. Responsibilities - Marketing Enablement Strategy: - Develop and execute marketing enablement strategies that support sales effectiveness, account engagement, pipeline growth, and revenue objectives. - Partner with Sales leadership to understand business priorities, target accounts, buyer needs, opportunity strategies, and client engagement goals. - Translate go-to-market priorities into marketing enablement plans, campaigns, tools, and content that support full-funnel engagement. - Support the development and refinement of account-based marketing approaches, including personalized engagement strategies for priority accounts. - Identify opportunities to improve the connection between marketing activity, sales execution, client engagement, and measurable business outcomes. - Provide strategic recommendations that improve marketing enablement effectiveness, sales readiness, and pipeline progression. - Campaign Strategy and Execution: - Lead outbound and paid media strategy across relevant digital channels, including paid social, paid search, and other campaign channels as appropriate. - Determine channel mix, budget recommendations, audience strategy, and campaign optimization approaches to maximize engagement, pipeline contribution, and return on investment. - Plan and execute integrated campaigns that align messaging, content, targeting, timing, and sales follow-up. - Design and support personalized account-based marketing campaigns that drive prospect and client engagement, pipeline progression, and deal acceleration. - Monitor campaign performance and recommend adjustments based on data, market feedback, and sales input. - Ensure campaigns are coordinated across channels and aligned with Accuity's positioning, business priorities, and buyer needs. - Sales Partnership and Enablement: - Serve as a strategic partner to Sales leadership, supporting account planning, opportunity strategy, buyer engagement, and client relationship development. - Equip sales teams with relevant insights, messaging, tools, content, and campaign support to engage prospects and clients throughout the buyer journey. - Drive adoption of marketing enablement programs through training, communication, feedback loops, and ongoing collaboration with Sales. - Partner with sales teams to understand buyer objections, market needs, content gaps, and enablement opportunities. - Support consistent alignment between marketing programs and sales execution to improve conversion, deal velocity, and client engagement. - Develop practical enablement resources that help sales teams communicate Accuity's value proposition clearly and consistently. - Performance Measurement and Sales Operations Alignment: - Partner with Sales Operations to define marketing enablement KPIs, attribution approaches, reporting frameworks, and performance dashboards. - Track success metrics such as pipeline influence, conversion rates, engagement levels, deal velocity, and revenue contribution. - Analyze campaign and enablement performance to identify trends, improvement opportunities, and resource allocation recommendations. - Use data and insights to optimize marketing strategies, campaign investments, content effectiveness, and sales enablement programs. - Communicate performance results, recommendations, and business impact to marketing, sales, and leadership stakeholders. - Translate reporting insights into actionable recommendations that improve campaign performance and sales engagement. - Cross-Functional Collaboration: - Serve as a connector between Marketing, Sales, Sales Operations, Product, and other stakeholders to align priorities, timelines, messaging, and outcomes. - Collaborate with Product and subject matter experts to ensure messaging and content reflect Accuity's solutions, value proposition, client needs, and market positioning. - Partner with internal teams to develop client-centric content, campaigns, and engagement strategies that support the buyer journey. - Coordinate cross-functional initiatives that improve go-to-market effectiveness, sales readiness, and client engagement. - Maintain clear communication and disciplined follow-up across stakeholders in a fully remote environment. - Influence cross-functional stakeholders without direct authority to drive alignment, execution, and measurable outcomes. - Client-Centric Innovation: - Identify opportunities to enhance the prospect and client experience through targeted engagement, relevant content, and value-driven interactions. - Use client, market, sales, and campaign insights to recommend new approaches for engagement and pipeline acceleration. - Support development of messaging and programs that deepen client relationships and reinforce Accuity's value. - Continuously evaluate marketing enablement practices and recommend improvements that increase relevance, efficiency, and business impact. - Stay informed on B2B marketing, account-based marketing, digital campaign, and sales enablement practices that may improve Accuity's go-to-market effectiveness. - Other Duties as Assigned: - Perform additional duties as assigned to support marketing, sales, client, and organizational objectives. Qualifications - Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field required. - Master's degree in Business, Marketing, Healthcare Administration, or a related field preferred. - Relevant training or certification in account-based marketing, digital marketing, marketing automation, sales enablement, or analytics preferred. - 8+ years of experience in B2B marketing, sales enablement, account-based marketing, demand generation, or related go-to-market roles required. - Experience developing and executing account-based marketing or personalized engagement strategies that drive measurable business outcomes required. - Experience supporting sales teams through enablement tools, content, campaigns, insights, and buyer engagement strategies required. - Strong understanding of sales processes, pipeline management, buyer journeys, and go-to-market strategy required. - Experience partnering with Sales Operations on KPIs, attribution, reporting frameworks, pipeline measurement, and performance analysis required. - Experience managing outbound, paid media, digital campaign, or full-funnel marketing strategies preferred. - Experience with Salesforce.com and marketing automation platforms preferred. - Experience building or scaling marketing enablement, ABM, demand generation, or related go-to-market functions preferred. - B2B healthcare, healthcare technology, revenue cycle, or provider-market experience preferred. - Prior experience influencing cross-functional stakeholders, leading strategic programs, or managing complex initiatives without direct reporting authority preferred. Core Competencies - Strategic Marketing Thinking: Understands how marketing strategy, sales execution, client engagement, and revenue outcomes connect. - Sales Partnership: Builds credibility with sales stakeholders and translates sales needs into practical marketing enablement solutions. - Account-Based Marketing Orientation: Develops targeted, personalized approaches that support priority account engagement and pipeline progression. - Data-Driven Decision Making: Uses performance data, attribution insights, and sales feedback to optimize strategies and investments. - Execution Discipline: Manages priorities, timelines, stakeholders, and deliverables with strong follow-through. - Cross-Functional Influence: Drives alignment and execution across stakeholders without relying on direct reporting authority. - Collaboration: Works effectively across Marketing, Sales, Sales Operations, Product, and leadership stakeholders. - Communication: Communicates clearly through written materials, presentations, campaign plans, enablement resources, and stakeholder updates. - Executive Presentation: Presents strategies, results, insights, and recommendations in a clear, business-relevant manner. - Client-Centric Mindset: Develops programs and content that reflect prospect and client needs, business challenges, and value drivers. - Analytical Problem Solving: Interprets campaign, pipeline, and engagement data to identify opportunities and recommend action. - Adaptability: Responds effectively to changing market conditions, business priorities, sales needs, and organizational direction. - Remote Work Effectiveness: Works effectively in a fully remote environment through proactive communication, organization, accountability, and collaboration. Additional Requirements - Physical Requirements: The requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with or without reasonable accommodation. Unless otherwise indicated, Accuity positions require interaction with people and technology while either sitting or standing. Employees must be able to communicate via phone, email, etc. and sit for extended periods of time, with or without reasonable accommodations. Physical effort and exposure to physical risk are limited to that of an office role / environment. - Position and Employment Statement: While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from a job and to assign other duties as necessary and at any time. All positions at Accuity Delivery Systems, LLC, are at-will employment, and a position description is not a guarantee of a job or of job responsibilities.
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