Role Description As Head of Product at Lilli, you will be responsible for defining and driving the product strategy across a complex, multi-segment platform. You will operate at the centre of three competing forces: - The needs of public sector customers (local authorities) - The expectations of private providers and families - The realities of what can be built well and reliably Your role is not just to “gather requirements”, but to make clear product bets. You will decide where we go deep, where we stay simple, and where we say no. You will work closely with Engineering, Business Improvement, Commercial and Customer Success to: - Shape a coherent product strategy across all segments - Turn ambiguous problems into well-defined product directions - Ensure what we build is both valuable and usable in real-world care settings This is a hands-on leadership role. You will need to move between strategy and detail, from defining long-term direction to reviewing the shape of a single feature. Success in this role is not measured by output, but by clarity of direction, quality of decisions, and the impact our products have on people’s lives. What makes this role challenging: - You will rarely have perfect data. You will need to make decisions with partial information. - Different customer segments will pull the product in different directions. - The cost of getting things wrong is high. This is not a purely digital product. - You will need to balance speed with trust and reliability. - You will be expected to challenge stakeholders, not just align with them. Responsibilities - Develop a strong understanding of the competitive landscape, customer needs, policy environment and market structure across our segments, and translate this into clear commentary, product implications and recommendations for the leadership team. - Set product direction across public, private and consumer segments - Make clear product bets and prioritisation trade-offs - Lead and develop the product function - Work closely with Engineering, Data Science and commercial teams to turn ambiguity into shipped product - Build strong product discovery, decision-making and feedback loops - Represent the product vision internally and externally Qualifications - You have led product in a complex B2B or B2B2C environment - You are comfortable making bets with imperfect information - You can operate across strategy, discovery and delivery - You are highly analytical and can distil the data into an insightful story - You understand health and social care technology, its users, and the challenges of the sector - You work well with engineers and data scientists, and understand how good products get built - You care about real-world outcomes, not just shipping features

• Partner with Product Management to define and execute the roadmap for our supply chain planning applications • Own and manage the product backlog, ensuring priorities align with customer and business needs • Collaborate closely with application development teams to deliver high-quality product capabilities • Work with the Anaplan platform product and technology teams to ensure application requirements are reflected in platform roadmaps • Capture and synthesize customer feedback and business requirements into actionable user stories and acceptance criteria • Stay informed on market trends, thought leadership perspectives, and competitor offerings • Support strategic sales opportunities where product and functional expertise is required • Partner with key stakeholders and customers to validate roadmap priorities and product direction

• Own and manage the product backlog • Translate business goals into clear product requirements and user stories • Prioritize initiatives based on business impact, customer value, and technical complexity • Drive feature delivery from discovery through release and post-launch evaluation • Ensure product quality and readiness throughout the development lifecycle • Collaborate closely with Product Owners and business stakeholders • Align product solutions with Risk Team, Compliance, CRM, and Operations • Facilitate communication between business and development teams • Participate in roadmap planning and sprint ceremonies • Analyze user behavior, product metrics, and market trends • Identify opportunities for UX, retention, and conversion improvements • Prepare concise and structured product documentation (Product Vision, BRD, presentations) • Define acceptance criteria and ensure shared understanding across teams • Maintain transparency around priorities, risks, and delivery timelines

• Monitor and manage the health of the product portfolio across its lifecycle • Identify risks related to performance, cost, component availability, and regulatory compliance • Drive lifecycle decisions including product updates, redesign initiatives, and phase-out recommendations • Lead initiatives related to low-GWP refrigerant transitions, including R454B and future requirements • Ensure alignment with evolving industry standards and regulatory frameworks • Identify opportunities to improve product efficiency and environmental performance • Own the strategic component roadmap for the portfolio on a 3-year horizon • Define and maintain the Critical Component classification and risk register • Lead second-source qualification strategy and prioritization in partnership with Supply Chain • Drive standardization across product lines • Evaluate trade-offs between performance, cost, availability, and long-term viability • Hold final approval on strategic direction for Critical components • Identify and prioritize opportunities to improve product performance, reliability, and manufacturability • Develop business cases for sustaining improvements and portfolio enhancements • Partner with Technical Business Development to translate Voice of Customer feedback into lifecycle and sustaining priorities • Monitor market and regulatory shifts and assess portfolio implications • Use VOC and field data as primary inputs in business cases for sustaining and component decisions • Collaborate with Supply Chain to convert strategic component direction into supplier action and second-source qualification